Business research Methods Power Point.pptx

A brief Insight into Business Research Management, its meaning, its nature , scope and Objectives that define Business Research.

1. Business Research Methods Presentation By Tanmay Pant What is Business Research ? • Systematic and Objective Process of gathering , recording and analyzing data for decision making in business situations • The manipulation of things , concepts or symbols for the purpose of generalizing to extend correct or verify knowledge, whether that knowledge aids in the construction of theory or in the practice of an art.

2. Business Research Methods Presentation By Tanmay Pant What is Business Research ? • Systematic and Objective Process of gathering , recording and analyzing data for decision making in business situations • The manipulation of things , concepts or symbols for the purpose of generalizing to extend correct or verify knowledge, whether that knowledge aids in the construction of theory or in the practice of an art. (D. Slesinger and M. Stephenson) • Strives to be objective and logical. • It is based on observable experience or empirical evidence. • It demands accurate observations , reservations and Descriptions. • It is directed towards the solution of the problem. • It is carefully recorded and reported. • It requires Expertise. Nature Conclusion Scope Features

3. Nature Conclusion Scope Features What is Business Research ? • Systematic and Objective Process of gathering , recording and analyzing data for decision making in business situations • The manipulation of things , concepts or symbols for the purpose of generalizing to extend correct or verify knowledge, whether that knowledge aids in the construction of theory or in the practice of an art. (D. Slesinger and M. Stephenson) • Strives to be objective and logical. • It is based on observable experience or empirical evidence. • It demands accurate observations , reservations and Descriptions. • It is directed towards the solution of the problem. • It is carefully recorded and reported. • It requires Expertise . Environmental Level – - Technological Innovations - New Product Development - Industry Fears, etc. Organizational Level – - Human Resource Management - Finance - Organizational Effectiveness etc. Marketing Level – - Product - Price - Place - Promotion

4. Nature Conclusion Scope Features What is Business Research ? (D. Slesinger and M. Stephenson) • Strives to be objective and logical. • It is based on observable experience or empirical evidence. • It demands accurate observations , reservations and Descriptions. • It is directed towards the solution of the problem. • It is carefully recorded and reported. • It requires Expertise. Environmental Level – - Technological Innovations - New Product Development - Industry Fears, etc. Organizational Level – - Human Resource Management - Finance - Organizational Effectiveness etc. Marketing Level – - Product - Price - Place - Promotion Objectivity Systematic Approach Problem Solving Focused Analytical Methodological Rigor Relevance Validity and Reliability

5. Nature Conclusion Scope Features What is Business Research ? (D. Slesinger and M. Stephenson) • Strives to be objective and logical. • It is based on observable experience or empirical evidence. • It demands accurate observations , reservations and Descriptions. • It is directed towards the solution of the problem. • It is carefully recorded and reported. • It requires Expertise. Objectivity Systematic Approach Problem Solving Focused Analytical Methodological Rigor Relevance Validity and Reliability Environmental Level – - Technological Innovations - New Product Development - Industry Fears, etc. Organizational Level – - Human Resource Management - Finance - Organizational Effectiveness etc. Marketing Level – - Product - Price - Place - Promotion Business Research is the Systematic study of techniques and tools for business problem solving. It is the Process of Collecting reliable data and make evidence-based decisions It is the Combining of theory and practice for effective managerial strategies.

6. Nature Conclusion Scope Features What is Business Research ? (D. Slesinger and M. Stephenson) Business Research is the Systematic study of techniques and tools for business problem solving . It is the Process of Collecting reliable data and make evidence-based decisions It is the Combining of theory and practice for effective managerial strategies. Objectivity Systematic Approach Problem Solving Focused Analytical Methodological Rigor Relevance Validity and Reliability THANK YOU

7. What is Business Research ? (D. Slesinger and M. Stephenson) Objectivity Systematic Approach Problem Solving Focused Analytical Methodological Rigor Relevance Validity and Reliability THANK YOU Nature Conclusion Scope Features Business Research is the Systematic study of techniques and tools for business problem solving . It is the Process of Collecting reliable data and make evidence-based decisions It is the Combining of theory and practice for effective managerial strategies.