Business Strategy PRESENTATION Slide.pptx

Growth Tactics

1. What customers care about Functionality On boarding process How does the pricing apply to them Does it solve their specific problems

2. THINGS TO CONSIDER ON PRODUCT AND SERVICE Problem Is it popular? Is it growing? Is it urgent (needed to be solved quickly)? Is it expensive to solve? Is it mandatory? Is it frequently (Problems that are over and over again in a frequently? Solution Product/service that solve customers/users problems What we need to avoid SISP(Solution in search of Problem)

3. THINGS TO CONSIDER ON PRODUCT AND SERVICE Insight Reason why this solution is gonna work? Company unfair advantages-Why we gonna win against everyone else? Types of unfair advantages Founders Market-Growing 20% a year Product-10X better than our competitor Acquisition-cost TZS 0 Monopoly-Is company grow? Is our company difficult to be defeated by competition?

4. IMPORTANT NUMBERS TO LOOK AT OFTEN IN BUSINESS SURVIVAL Burn Money out-Money in Runway Bank balance/Average burn Growth rate (Money in Month 2-Money in Month 1)/Money in month 1 Default alive? Is revenue keep growing? Expenses remain constant? Do we have enough cash to reach profitability?

5. WAYS TO LUNCH PRODUCT Silent launch Friends and family Strangers Online communities Request access Social media Pre-order New product or feature NOTE: Launch is not one moment in time. This is a continuous process, and it needed to be done in a couple of months to different channels to get potential users of our products.