Ethics: A Basic
Framework
Presented By: Group 2
Aashna Khanna 22P192
Ananya Jaimini 22P198
Rueben Paul BH 22P203
Divya Gautam 22P207
Simran Banka 22P236
Tanya Wahi 22P241
Ankireddy Sai Prabhath Reddy 22P252
The Need
for a
structured
approach
Greater creativity is associated with fair rewards, mutual helpfulness
and honest information
Employee are more likely to share knowledge in an environment of
trust
avoiding misconduct and practicing corporate citizenship contribute to
positive reputation
Company's ethics has an important implication for its functioning as an
organization, its ability to manage risk, its reputation in the market place
and its standing in the community
Research has shown links between ethics and performance
We usually rely on instincts or 'gut feeling' to make ethical judgements but
people's instincts frequently differ and few people have well honed
instincts to see the underlying ethical issues in complex real world
situations
Hence, the need for this structured approach to identifying and addressing
ethical issues is needed
01
03
02
Ethical Framework
Duties
A duty is a requirement to act in a
certain way
They are owed to other parties—the
company, colleagues, customers etc.
and to oneself
Many basic moral duties are enforced
by law or found in codes of business
conduct
Actions that breach these duties may
give rise to criticism or blame
Rights
A right is an entitlement to certain
behavior from other people
It is often the converse of a duty.
For eg, one party’s property right
corresponds with other parties’ duty
to not steal
Basic rights are also written into law
or formal codes such as the Universal
Declaration of Human Rights
Failure to respect these may be
penalised
04
Best Practice
Most ethical systems include
principles of excellence or ideals
These represent conducts that are
desirable but not obligatory
It elicits praise though its absence
does not cause criticism or blame
Eg. A company that goes beyond the
requirements of law and honesty
would garner praise
Ethical Framework
03
Commitments
Commitments go beyond publicly defined
rights, duties and standards
Self-chosen, subjective and rooted in an
individual's personal belief/ values, culture of
the organization or needs of society at large
Eg. A company may define itself around a
commitment to the environment, employee
development or extraordinary service to the
customers
Falling short on these may affect self-identity
and lead to impaired functioning
Understanding the Facts
Applying the Framework
01
Understanding the proposed course of action is the vital first step
Decision-makers frequently lack a thorough understanding of the nature of the acts they are
considering
They often overlook the impact on others
Understanding key aspects of the action—its intended purpose, its proper description, and its
Stakeholder Analysis is a useful tool for this process
Stakeholder Analysis basically gives a comprehensive list of all the people/ parties impacted by our
actions as well as both the positive and negatives impacts of our action for them
likely consequences—is thus an essential step in the analytic process
Action Planning: Ethical Analysis
Proposed Action : Declaring Dividend
Principal Actors: Top Management, Investors
Time frame : Post Quarterly results
Main Objective: Pass on profits to investors
Identifying relevant standards
Choosing the appropriate ethical standards to use is a second difficulty
It is not always easy to choose the right standards in a particular case because ethical norms
are frequently implicit
The company's own code and Global Business Standards Codex are good points of
reference
Applying the Framework
02
Responsibilities :
8 Principals for Action Commitments
Frameworks
Applying the Framework
03
To ensure that our analysis is free from bias and prejudice we must perform tests of ethical
judgement
3 tests of ethical Judgement-
Visibility: If this activity were to be reported on the front page of a reputable newspaper,
would I feel at ease?
Generality: Would I be at ease if everyone in a comparable situation did this?
Legacy: Is this how I want to be known for my leadership?
1.
2.
3.
Maintaining objectivity
Ethical Decision Making Model
STUDIO SHODWE
Thank You
SLIDE PRESENTATIONS DESIGN