According to management guru Peter Drucker: “A business model is supposed to answer who your customer is, what value you can create/add for the customer and how you can do that at reasonable costs (Das 2020 ).”
In their simplest forms, business models can be broken into three part Everything it takes to make something: design, raw materials, manufacturing, labor, and so on. Everything it takes to sell that thing: marketing, distribution, delivering a service, and processing the sale. How and what the customer pays: pricing strategy, payment methods, payment timing, and so on.
Different Kinds of Business Model
1. Advertising You have to satisfy your two customer groups: your readers or viewers and your advertisers. Examples: YouTube, Tiktok , and Facebook
2. Affiliate Uses links embedded in content instead of visual advertisements that are easily identifiable. For example, if you run a book review website, you could embed links to Amazon within your reviews. Examples ; Top TenReviews.com
3. Brokerage Connects buyers and sellers and helps facilitate a transaction. Example : Real Estate Agency
4. Customization/ Concierge Take existing products/ services and add a custom element to the transaction that makes every sale unique for the given customer. Example Nike Customized sneakers
5. Crowdsourcing Frequently paired to Advertising models to generate revenue. Providing the right rewards to entice the crowd is the key to successful crowdsourcing. Example : YouTube
6. Franchise Common in the Restaurant Industry. You are selling the recipe for starting and running a successful business to someone else. Example : Jollibee
7. Leasing Like renting, at the end of a lease agreement, the customer needs to return the product. Example : Condominium, Cars
8. Marketplace Allow sellers to list items for sale and provide customers with easy tools for connecting to sellers. Example : eBay, Shoppee , Lazada , Zalora , and Amazon
9. Subscription Consumers get charged a subscription fee to get access to service. Example : Netflix, Spotify, Canva , and Youtube Premium
10. Pay-As-You-Go Customers get charged for actual usage at the end of the billing period. Water or Electric Companies