A presentation slides covering the dyadic relationship between buyers and sellers. It covers SALESPERSON BUYER DYADATIC Relationship
Size: 887.79 KB
Language: en
Added: Jun 18, 2021
Slides: 6 pages
Slide Content
BUYER SELLER DYADS A PRESENTATION ON SUBMITTED TO:- PROF. AP SINGH SUBMITTED BY:- SANU SATYAM E.No : 1901214014 MBA 4 th Sem INDIRA GANDHI NATIONAL TRIBAL UNIVERSITY DEPT. OF BUSINESS MANAGEMENT AMARKANTAK,MP
BUYER SELLER DYAD A word used to describe a situation in which two people interact. DYAD Buyer & Seller Dyad is a two-way flow of communication between buyer and seller to produce value.
BUYER SELLER DYAD
A major determinant of buyer-seller dyadic interactions is the buyer’s conditioning with respect to making purchase decisions. BUYER SELLER DYAD STIMILUS Sales Presentation Message: Need-Benefit Inform, Educate, Persuade, Value-proposition BUYER DECISION CHOICE - Decision Making Process RESPONSE -Buy Now Buy Later Not Buy at all STIMULUS-RESPONSE MODEL