Cadbury company

fully documentary nd multi media used ppt on cadbury company providing chocolates all over the world

1. Presented by :- Divya Singh Rajput (MBA , II Sem )

2. CONTENTS History of Cadbury Origin of Cadbury Cadbury in India Management Personalities of Cadbury in India Finance Marketing Role in Indian Economy Indian Chocolate Market Advertisement Stretagy

3. History of Cadbury

4. History of Cadbury 1824 John Cadbury began selling tea, coffee, and drinking chocolate 1824 1897 1897 The first Cadbury solid chocolate bar is sold. 1905 1905 Dairy Milk brand appears for the first time 1948 1948 Cadbury began its operations in India by importing Chocolates 1969 1993 2009 2013 1969 Cadbury buys drink maker Schweppes to become Cadbury-Schweppes 2009 Acquisition by Kraft Foods: £ 11.5 billion ( US$18.9 billion) indicative takeover bid for Cadbury 2012 The confectionery business of Kraft became Mondelēz International, of which Cadbury is a subsidiary. 2012-13 Cadbury India profit slows to six year low PAT growth 2.2% under the new parent Mondelez International. 2008 Cadbury Schweppes demerger took with the drinks business becoming Dr. Pepper Snapple Group Inc. 1993 Cadbury opened the world's largest and most advanced chilled warehouse in Minworth, Birmingham 2012 4 2008

5. Origin of Cadbury Cadbury was founded almost 200 years ago. Headquarters in Uxbridge, England. Cadbury was the brain child of John Cadbury Started in form of grocery business in Birmingham in 1824 In 1853, Cadbury became the confectioner to the British Crown. In 1860, Richard and George took command and expand it further. Today Cadbury operate Globally

6. In 1866 , an innovative processing technique was introduced ‘Cadbury cocoa essence', the UK's first unadulterated cocoa. In 1875 first milk chocolate bar In 1879 Bournville 'the factory in a garden' was born In 1897 Cadbury milk chocolate was launched In 1900 Early outdoor and press advertising In 1905 Cadbury dairy milk was launched In 1905 First Cadbury logo commissioned In 1908 Bournville chocolate was launched In 1915 Milk tray was launched

7. In 1919 Cadbury purchased Fry's In 1920 Cadbury dairy milk went purple In 1921 Cadbury first script logo came In 1928 the ‘Glass and a half' symbol was introduced In 1939 King George VI and Queen Elizabeth visited bournville In 1939 Second World War began In 1945 Post war expansion In 1955 first Cadbury TV advert In 1969 Cadbury merged with Schweppes In 1970 a decade of sales growth

8. In 1989 Inspirations was launched In 1990 Cadbury world opened In 2003 Cadbury Schweppes bought Adams and became the world's leading confectionery company In 2007 the Gorilla advert premiers In 2008 Cadbury and Schweppes demerged In 2009 Cadbury dairy milk became Fair-trade In 2012 Chocolate centre of excellence opened in bournville

9. Cadbury in India Cadbury began its operations in India on 19 July, 1948 by importing chocolates. Now it has The corporate Head office is in Mumbai (Cadbury House).  For over two decades, Cadbury has worked with the Kerala Agricultural University to undertake cocoa research. Currently, Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. Manufacturing Facilities Sales Offices Thane New Delhi Induri ( Pune ) Mumbai Malanpur (Gwalior) Kolkata Hydrabad Channai Banglore Baddi (Himachal Pradesh)

10. It is the market leader in the chocolate confectionery business with a market share of over 70%. On 21 April 2014, Cadbury India changed its name to Mondelez India Foods Limited. Some of the key brands are Cadbury Dairy Milk, Bournvita , 5 Star, Perk, Bournville , Celebrations, Gems, Halls, Eclairs , Bubbaloo , Tang and Oreo. Cadbury in India

11. Management - Cadbury DESIGNATION NAME DESIGNATION NAME Chairman/ Chair Person C Y Pal Managing Director Manu Anand Non Executive Director Harsh Mariwala Non Executive Director Radhakrishnan Menon Non Executive Director Suresh Talwar Executive Director Atul Bhatia Executive Director V Chandramouli Executive Director Rajesh Garg Executive Director Jaiboy Philips Executive Director Rajesh Ramanathan Executive Director Sunil Sethi Executive Director Narayan Sundararaman

12. Finance Shares Subdivided on 22.03.1976 13,60,905 bonus shares issued in prop.10.50:1 (28.04.1977) 9,93,677 Total shares issued (prem. Rs 1 per shares) 1,43,677 shares reserved for allotment to resident Indian directors their friends and employees. 8,50,000 shares offered to the public. IPO was offer at Market Price of Rs 491.40 (Cadbury India is not traded on BSE & NSE in the last 30 days) Financial Ratios- PARTICULAR 2009 2008 2007 2006 2005 Current Ratio 1.04 1.12 0.61 0.61 0.85 Quick ratio 0.68 0.79 0.22 0.20 0.38 DE Ratio 0.02 0.09 0.02 0.03 0.02 Long Term DE Ratio 0.02 0.02 0.02 0.02 0.02

13. Advertisement

14. Marketing Mission -   “Cadbury means quality; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered” Vision – “Working together to create brands people love” Tagline/ Slogan – “ Kuch Meetha Ho Jaye ”, “ Shubh Aarambh ” , “ Aaj Pehli Tarikh Hai ” , “ Pappu Pass Ho Gaya” and “Have You Felt The Silk Lately” The main being “ Kuch Meetha Ho Jaye ”

15. SWOT Analysis Strengths Number 1 chocolate brand in the world with lot of variants like Fruit & Nut, Crackle and Roast Almond, Eclairs Celebrity brand ambassadors Excellent advertising, reach and accessibility High brand loyalty Top of the Mind Brand Weaknesses Food products have a limited shelf life Marred by scandal few years back Opportunities Untapped rural markets Better product packaging and preservation Leverage Cadburys successful brand Sugarfree category Threats Other branded and local chocolate manufacturers Sweets as substitutes

16. STP Placement and Distribution - Cadbury has a superb distribution strategy in place and like all FMCG companies, it uses the strategy of breaking the bulk. Distributing to 200 countries with a variety of more than 40 variants is not a small feat. And Cadbury has been achieving the same for the past many years. It is known to have one of the best FMCG distribution channels in India. Company >> C&F agent >> Distributors >> Retailers >> Consumers Segment People looking to have a chocolate which is high in quality and moderately priced Target Group All age groups, Lower, Middle and Upper class people Positioning Something sweet after meals

17. BCG Matrix Some product categories of Cadbury are stars while others are question mark or cash cows. Chocolates  are stars as it has large assortments in chocolates worldwide & it is the world’s second confectionary company having high market share in most of the markets. Biscuits & cakes  are question mark reason being that it doesn’t have extensive offerings in this product category for the customers to choose from but the overall demand of biscuits is still positive. Beverages  business is question mark, although Cadbury’s Bournvita is very popular but their cold chocolates have very low acceptance in the market & also due to the presence of players like Glaxosmithkline , Heinz etc. Cadbury is not able to grab the large chunk of the market. Ice-cream & deserts  business is question mark that’s because of the fact that other players in the same segment have value for money products & that too at low price. Like in India  Amul  being the leader in this category is eating the business of the players in the market.

18. Contribution in Economy TOI,  ( Aug 23, 2014, 12.27 AM) Mondelez , which has invested $400 million in the country over the last four years, expects India to continue growing at double-digits, thus incrementally improving its contribution to global revenues over a period of time. The Indian subsidiary, which recently adopted the name Mondelez India Foods from Cadbury India, currently contributes 3% to global revenues and is among the top three markets for Mondelez in the Asia- Pacific.

19. Indian Chocolate Market India is the world's fastest growing market for chocolates. Registering 15% annual growth between 2008 and 2012. The Indian chocolate market is worth around Rs 5,562 crore. 400 Kgs of chocolate consumption in India per minutes. Low priced unit packs, increased distribution reach and new product launches can be said to have fuelled this growth . India chocolate industry will be growing at the CAGR 23% by volume between the years 2013-2018 and reach at 3,41,609 Tons.

20. Three Identities Cadbury India Version I Cadbury India Version II Mondelez India Time Period 1948-2010 Feb 2010-Oct 2012 Since Oct 2012 Parent Cadbury Plc Kraft Foods Mondelez International (arm of Kraft Foods) Product Category Chocolates, Beverages, Confectionery Chocolates, Biscuits, beverages, gum & candy Top 5 Brands Cadbury Dairy Milk, 5 Stars, Bournvita , Gems & Eclairs Cadbury Dairy Milk & Silk, Bournvita , 5 Star, Oreo, Choclairs CEO Anand Kripalu Manu Anand Market Strategy Maintaining Leadership Build a snacks powerhouse

21. Does advertising plays a helping role in improving market conditions of Cadbury ? Yes , advertising does play a main role in uplifting the market profits of the company. Basically it depends upon the way the public thinks and match their way of thinking and needs. 2/3 rd of benefit is due to the Company contribution rest 1/3 rd depends upon the environmental factors. For every occasion there are different different ads which helps in uplifting the products.

22. ADVERTISING STRATEGY KUCH MEETHA HO JAYE KHANE WALO KO KHANE KA BAHANA CHAHIYE SHUBH ARAMBH PAPPU pass HOGAYA PEHLI TARIK HAI

23. T H A N K Y O U