cadbury.ppt.pptx presentation on consumer Satisfaction towards chocolates

It is a presentation on consumer Satisfaction towards chocolates (Cadbury)

1. cadbury Consumer satisfaction

2. introduction Cadbury is the British company owned by Mondelex internationals Cadbury was establish by Birmingham By John Cadbury in 1824 In India Cadbury operates in four categories chocolate confectionary, milk food drinks , beverage ,

3. introduction Cadbury India begins its operations n India on 19 July 1948 by importing chocolates . In 1905, Cadbury launched its  Dairy Milk  bar, a high quality product with a greater proportion of milk than previous chocolate bars . Cadbury has its head office at Cadbury House in the Uxbridge Business Park in  Uxbridge , Greater, London ,England.

4. Reason behind choosing cadbury Cadbury I one of the oldest and best chocolate brand in India Cadbury has large no. o customer group Cadbury offer a wide range of chocolate product

5. reasons Easily collect data and other resources Lower in price better in taste .

6. Reason behind choosing customer satisfaction Affordable for every person . Great brand image in the market Easily available in the shops.

7. reason Majority of the respondents 47% purchase Cadbury products by its taste Majority of the respondents 44% feels satisfied about the variety of cadbury products available.

8. Research design process

9. Research design Defining research problem: To identify the consumer satisfaction towards Cadbury such as product quality, pricing, brand image etc . Assessing the value of information : Consumer satisfaction towards Cadbury is based on relevant and reliable data.

10. Research design Selecting the approach of data collection : Primary data will be collected through questionnaire. Selecting the measurement technique: Questions will be asked through questionnaire Sample selection: Target Audience will be consumers of Cadbury products.

11. Research design Selecting model of analysis : By choosing the right analysis method like regression or SEM. Evaluating the ethics of research : Research will be done ethically Estimating time and financial requirements : CPM and PERT to design the plan as well as control process and to determine the resources required.

12. Research design Preparing the research proposal : Final step is to make the research report.

13. Thank you presented by tasneem kawsar khan