Campus Cravings – A Student-Focused Food Service

Campus Cravings is a business proposal designed to revolutionize on-campus dining by offering affordable, diverse, and convenient food options tailored to university students. The presentation outlines the challenges faced by students — such as limited dining hours, high costs, and lack of variety — and introduces an innovative solution through mobile food units, flexible menus, and extended service hours.

The project also highlights marketing strategies, operational phases, financial projections, and the unique value proposition that makes Campus Cravings a sustainable and profitable student-led venture.

Prepared by: Jaydeep Parmar (23BIT133)
Course: Communication Skill – III
Institution: Pandit Deendayal Energy University
Faculty Guide: Prof. Payal Desai
Date: 09/10/2025

1. Prepared by, JAYDEEP PARMAR 23BIT133 Business Proposal: "Campus Cravings" A Student-Focused Food Service Cover Letter Prepared For: Prof. Payal Desai Communication Skill - III Pandit Deendayal Energy University Date: 09/10/2025 Subject: Proposal for a Small Food Business for Student Entrepreneurs

2. Campus Cravings: A Student-Focused Food Service A comprehensive proposal to launch a dynamic and innovative food service tailored specifically to meet the diverse needs and busy schedules of the university student community.

3. The Problem: Unmet Culinary Needs on Campus Current on-campus dining often suffers from monotonous menus, inconvenient hours, and high costs , leading to student dissatisfaction and reliance on off-campus alternatives. Limited Availability Dining halls close too early, missing late-night study and activity peaks. High Price Points Existing options are often expensive, straining student budgets. Lack of Variety Repetitive meal selections fail to cater to diverse dietary preferences and global tastes.

4. Our Solution: Campus Cravings - What We Offer Campus Cravings will deliver fresh, affordable, and diverse culinary experiences right where students need them— conveniently and around their schedules . Mobile Food Units Strategically placed food trucks and pop-up stalls near dorms and high-traffic areas. Flexible Menu Rotating menus featuring international cuisine, healthy options, and comfort food. Extended Service Hours Operating until late hours to serve students during peak study times and social activities.

5. Market Opportunity: Why Students Will Love Us The student demographic represents a significant, captive market with specific demands for convenience and affordability that we are poised to meet. 75% Demand for Convenience Percentage of students who prefer quick, grab-and-go options due to tight schedules. 40% Budget Sensitivity Proportion of students reporting budget constraints as a factor in dining choices. 60% Diverse Palates Estimated proportion of the student body interested in diverse, international food offerings. "A service that offers healthy, affordable meals near the library late at night would be a game-changer for many students."

6. Our Unique Selling Proposition: Taste, Convenience & Value We combine three critical factors that current providers often fail to balance, making Campus Cravings the preferred choice for the student community. Exceptional Taste Focus on high-quality, locally sourced ingredients to create genuinely flavourful meals. Unbeatable Convenience Multiple flexible locations and a user-friendly mobile ordering app for pre-orders and quick pick-ups. Student Value Pricing Meals priced competitively to be significantly more affordable than traditional campus dining.

7. Operational Plan: Bringing Campus Cravings to Life Our phased implementation plan ensures scalable growth, high efficiency, and minimal disruption while maximising service reach across the campus. Phase 1: Setup & Sourcing Acquire mobile units, establish key supplier relationships for fresh produce, and finalise menu testing. Phase 2: Tech Integration Launch the Campus Cravings ordering app, implement POS systems, and establish loyalty programmes. Phase 3: Pilot Launch Initial launch with one mobile unit in a high-density location (e.g., central library or largest dorm area). Phase 4: Scaling & Expansion Evaluate pilot success metrics and deploy additional units to cover all strategic campus zones.

8. Financial Projections: A Recipe for Success Based on a conservative estimate of student meal purchases and operating efficiency, Campus Cravings projects strong profitability by the second year of operation. Revenue (USD) Net Profit (USD) The initial investment will cover equipment, licensing, and working capital, with a projected ROI of over 50% by the end of Year 3.

9. Marketing Strategy: Reaching Every Student's Palate Our marketing mix is designed to drive awareness, foster strong community ties, and encourage repeat business through digital and campus-based engagement. Digital Blitz Targeted social media campaigns (Instagram, TikTok) and student group promotions. Campus Events Sponsor student clubs, provide catering for campus events, and offer free samples on launch day. Loyalty Programs Student discount cards, refer-a-friend bonuses, and exclusive app-only deals to build habit.

10. Let's Nourish Our Campus Together Campus Cravings is not just a food service; it is an investment in student well-being and satisfaction. Partner with us to transform the campus dining experience. Enhance Student Life Provide better access to nutritious, affordable food around the clock. Drive Campus Engagement Create vibrant, central hubs for social interaction and community building. Secure a Profitable Venture Invest in a scalable model with high growth potential and guaranteed demand.