car accessories

car accessories projcet of marketig
studend of OPJU

1. “Car Stylo ” # car_accessories

2. GROUP MAMBERS;- RAHUL LADUNA BUSINESS PLAN ON CAR ACCESSORIES GUIDED BY Dr. SHESADEV NAYAK SIR

3. What is car stylo ??? Car stylo is a car accessories firm… We have tied up with dealers of Hyundai, Maruti Suzuki that we will provide access to our customers.

4. Executive summary   In today's world demand for car is increasing day by day. Not only high-income people, but also middle-income people need car to travel for long distance. Accessories are very important in car which provide comfort and security to customers. So, our project is all about accessories. We have tied up with dealers of Hyundai, Maruti Suzuki, that we will provide accessories to customers, and our focus is to provide accessories to cheaper price. We have first mover advantage as this concept is new for Raigarh. And our target customers are upper middle class and lower middle-class people. This plan will be executed by our 4 team members. At initial stage, our focus will be to get more customers instead of making profit. firstly We will only try to cover FC and VC. Our FC includes rent to dealers, furniture cost and VC include electricity bill, cost of accessories. Our major source of revenue will come from accessories sold by us.

5. PRODUCT / SERVICE IDEA car stereos #bass system Car speakers are small, so they have trouble producing enough low-frequency sound to give your music realism and depth. A subwoofer can make the difference between a good-sounding and a great-sounding system.

6. Car mats Vehicle mats, also known as "automobile floor mats", are designed to protect a vehicle's floor from dust, wear, and salt corrosion.  

7. Steering cover Steering wheel covers made from materials like leather and plastic provides better grip when driving. Some of the products available in this category are Vheelocity Beige PlainSteering Cover

8. car rear view camera A backup camera (also called reversing camera) is a special type of video camera that is produced specifically for the purpose of being attached to therear  of a vehicle to aid in backing up, and to alleviate the rear blind spot. Backup cameras are alternatively known as 'reversing cameras' or 'rear view cameras

9. car seat covers Autofurnish Towel Car Seat Covers for Hyundai, Maruti Suzuki and . Designed for protecting seats with headrests, front and rear, leather or fabric

10. LED lights Vehicle LED lights fit numerous applications, including daytime running lights, headlights, tail lights, brake lights, turn signals, map lights, instrument cluster

11. Car Rear Boot Led Daytime Running Light Running: Keep ice blue light Brake: Flowing red light Turn left: Flowing left direction red light Double flash: Flowing double direction red light Turn right: Flowing right direction red light   file:///C:/Users/HP/Videos/2017%20Led%20Car%20Accessories%20Running%20Tail%20Lights%20in%20Delhi,%20Call%20Now%209811568772.mp4

12. Finance Devendra agrawal – BBA (Chief Financial Officer) Rahul laduna - BBA (Finance Manager) Marketing Rahul laduna – BBA (Chief Marketing Officer) expert– BBA (Marketing Manager) Operations Devendra Agrawal – BBA (Operations Head) Rahul laduna – BBA (Operations Officer) Human Resource Jyoti - BBA (Human Resources Head) Priyanka – BBA (Human Resource Officer) Research and Development Rahul laduna – BBA (Research and Development Head) Devendra Agrawal – BBA (R&D Officer) MANAGEMENT TEAM

13. ORGANIZATIONAL ANALYSIS SWOT ANALYSIS   Strength: Our location (our business will operate inside the car showroom), varieties of payment options (cash, all visa debit and credit cards, paytm , bhim UPI and other online wallet), wide range of car accessories from different manufacturing brands and for different vehicles and our excellent customer service culture will count as a strong strength. Our team of highly qualified staff is also a plus for us. Weakness: A major weakness that may count against us is the fact that we are a new car accessory and we don’t have the financial capacity to compete with multi – billion-rupee car accessories and auto spare parts retail store outlets like Advanced Auto Parts, AutoZone Inc., Genuine Parts Company

14. Opportunities: The fact that we are going to be operating our car accessories retail store inside car showroom it provides us with unlimited opportunities to sell our car accessories   to many individuals. We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our car accessories and we are well positioned to take on the opportunities that will come our way. Threats: Just like any other business, one of the major threats that we are likely to face is economic downturn. It is a fact that economic downturn affects *purchasing/spending power. Another threat that may likely confront us is the arrival of a new car accessories.  Unfavourable government policies may also pose a threat to businesses such as ours.

15. 8 Pʼs of Marketing Mix 1. Product : It represents the physical product that can be touched or the service which is intangible and requires action. As a company we will try acquire product from the dealer of the product 2. Price : The price represents everything the buyer agrees to give in exchange for a product. Firstly we will try to provide product at reasonable price afterwards we will increase the of product price as per the customer demand 3. Place : Place (distribution) includes all the activities necessary to get the product from point of manufacture to consumer. Firstly we will try to acquire the area of Raigarh then we will expand the area of service in the nearby are. Bilaspur and Raipur 4. Promotion : Promotion (communication) is the communication of product value to the customer.Promotion are be done through pamphlets and billboards and Also through word of mouth publicity.

16. 5. People : Companies rely on the people who run the business. So, having the right people is important part of the business in order to offer products/services. We will employe a good education people who can sale our product to the customer with correct knowledge about it . 6. Processes: Considering the delivery process of products or service is important because customers pay for it. Firstly we try delivery the product to customer within showroom of automobile then afterwards we will made it available in our shop itself. 7 . Physical Evidence : Almost all services include some physical elements even though the service is intangible. That may be a printed document. 8. Productivity 0nd Quality: It asks “is what you’re offering your customer a good deal?” So, best quality with low cost should be the motto of business.

17. Competitor Analysis 1 Aditya Car Deco Some of our competitors are

18. 2. Alpna Car Shringar

19. OPERATIONAL PLAN We need a room of minimum size of 15 * 15 feet and inside that we need 5 racks made up of steel so that we can keep our accessories and items related to that. car stereos #bass system Car mats Steering cover car rear view camera car seat covers . LED lights   Firstly, we will work only in Raigarh and after that we will look for our branches in Raipur Bilaspur .

20. PESTEL analysis A PESTEL analysis   is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. Political :- environmental regulation and protection Taxation Economical :- mood of consumer Affordable rate Social :- changed lifestyle of people Leads to increased purchase power of car accessories so this provide larger customer. Technology:- Technological solution helps in regarding losses and increase profitability. Internet make it easy to collect and analyse customer feedback.

21. Environment :- physical infrastructure such as road affected use of accessories. Physical condition like environmental situation of affect use of accessories Legal :- our company will follow all laws and regulation with its operations and with the delear

22. FINANCIAL PROJECTION Income Statement Quarter1 Quarter2 Quarter3 Quarter4 purchases 600000 625000 650000 670000 carriage in 2000 2000 2000 2000 net purchases 602000 627000 652000 672000 sales Revenue car accessories 750000 800000 850000 950000 gross profit 148000 173000 198000 278000 exp. Banners 8000 8000 Pamphlets 2000 2000 1500 1500 Commission( 5% on sale) 37500 40000 42500 47500 Staff 30000 30000 30000 30000 Administration Electricity(AC) 8000 8000 8000 8000 Sundry Expenses 25000 25000 25000 25000 Rent 10000 10000 10000 10000 Total Cost 120500 115000 125000 122000 net Profit 27500 58000 73000 156000

23. Balance Sheet Assets Amount liability Amount stock 800000 capital 2500000 furniture 500000 loan 1250000 cash/bank 2250000     tools & equipment 200000     total 3750000 total 3750000

24. conclusion In this project we have developed an idea to provide car accessories to customers and our major focus is to attract more customers by providing better quality accessories. This project mainly aims to provide accessories at cheaper cost. We have developed accessorise thus marketing it suitable to stand beside all problems.Our main focus is to provide comfort, security to customers .