car accessories marketing project BBA 3 sem

car accessories porject...
made with own mind

1. 1 | P a g e

Report on marketing
“Car Stylo”
#car accessories



OP Jindal University
Punjipathra, Raigarh, Chhattisgarh

2. 2 | P a g e

Acknowledgement

It gives us immense pleasure to express our deepest sense
of gratitude and sincere thanks to our esteemed guide
Professor Dr. Shesadev Nayak O.P. JINDAL University,
Raigarh, for his valuable guidance, encouragement and
help for completing this project. Their useful suggestions
for this whole work and co-operative behavior are
sincerely acknowledged.


Place: Raigarh
Group No: 6
Group Members: Rauhul Laduna

(BBA IIIrd Semester)

3. 3 | P a g e

Certificate

This is to certify that students of Graduate
Program in Management (BBA), has
worked under my guidance and supervision.
This project report has the requisite
standard and to the best of my knowledge.


__________________
Dr. Shesadev Nayak
(Professor & Head)
O.P.Jindal University,
Punjipathra Raigarh (C.G.)
Date: 27 November, 2017

4. 4 | P a g e

Executive summary

In today's world demand for car is increasing day by day. Not only high-income
people, but also middle-income people need car to travel for long distance.
Accessories are very important in car which provide comfort and security to
customers. So, our project is all about accessories.
We have tied up with dealers of Hyundai, Maruti Suzuki, that we will provide
access to our customers, and our focus is to provide access to cheaper price.
We have first mover advantage as this concept is new for Raigarh. And our
target is customers are upper middle class in low middle-class people.
This plan will be executed by our 5 team members. At initial stage, our focus will
be to get more customers instead of making use project. We will only try to
cover FC and VC. Our FC is to provide rank to dealers and VC is lots of parts.
Our major source of revenue will come from parts sold by us.

5. 5 | P a g e

TABLE OF CONTENTS



















TABLE OF CONTENTS
Titel page No.
PRODUCT / SERVICE IDEA 06-10
MANAGEMENT TEAM 11
ORGANIZATIONAL ANALYSIS 12
Competitor Analysis 13
8 Pʼs of Marketing Mix 14
OPRATIONAL PLAN 15
MARKETING PLAN 15
FINANCIAL PROJECTION 16
IMPLEMENTATION 17

6. 6 | P a g e

PRODUCT / SERVICE IDEA
THE PRODUCT
As automobile industry is growing day by day specially for car sector so we
found a good scope in car accessories because owners want their car to look
different from any other car and want more features so as to get convince so by
this analysis we want to open a car accessories store.
The business
Our car accessories store in to provide service to a wide range of clients and of
course to make profit, which is why we will ensure that we go all the way to
make available a wide range of car accessories from top manufacturing brands
in the India other countries of the world.
We will ensure that we do all that is permitted by the law India to achieve our
aim and ambition of starting the business. Our product offerings are listed
below;
 car stereos #bass system
Car speakers are small, so they have trouble producing enough low-frequency
sound to give your music realism and depth. A subwoofer can make the
difference between a good-sounding and a great-sounding system.

7. 7 | P a g e

 Car mats
Vehicle mats, also known as "automobile floor mats", are designed to
protect a vehicle's floor from dirt, wear, and salt corrosion.

 Steering cover
Steering wheel covers made from materials like leather and plastic
provides better grip when driving. Some of the products available in this
category are Vheelocity Beige PlainSteering Cover

8. 8 | P a g e

 car rear view camera
A backup camera (also called reversing camera) is a special type of
video camera that is produced specifically for the purpose of being
attached to therear of a vehicle to aid in backing up, and to alleviate
the rear blind spot. Backup cameras are alternatively known as
'reversing cameras' or 'rear view cameras
'
 car seat covers.
Autofurnish Towel Car Seat Covers for Maruti New Alto 800. Designed for
protecting seats with headrests, front and rear, leather or fabric
.

9. 9 | P a g e

 Car Rear Boot Led Daytime Running Light
Car Rear Boot Led Daytime Running Light Strip trunk light with indicator
(For All Cars) Multi-Functions: Tailgate LED Strip Light has a streamer
design that can be used as a Tail light, Runningand Driving Light, Turn
Signal Light, Brake light, Parking light, Hazard flashers, Reverse light
Running: Keep ice blue light
Brake: Flowing red light
Turn left: Flowing left direction red light
Double flash: Flowing double direction red light
Turn right: Flowing right direction red light

10. 10 | P a g e

 LED lights
Vehicle LED lights fit numerous applications, including daytime
running lights, headlights, tail lights, brake lights, turn signals, map lights,
instrument cluster

11. 11 | P a g e

MANAGEMENT TEAM

Finance
 Devendra agrawal– BBA (Chief Financial Officer)
 Rahul laduna - BBA (Finance Manager)
Marketing
 Rahul laduna– BBA (Chief Marketing Officer)
 expert– BBA (Marketing Manager)
Operations
 Devendra Agrawal – BBA (Operations Head)
 Rahul laduna – BBA (Operations Officer)

Human Resource
 Jyoti- BBA (Human Resources Head)
 Priyanka– BBA (Human Resource Officer)
Research and Development
 Rahul laduna– BBA (Research and Development Head)
 Devendra Agrawal – BBA (Research and Development Officer)

12. 12 | P a g e

ORGANIZATIONAL ANALYSIS
SWOT ANALYSIS

 Strength:
Our location (our business will operate inside the car showroom), varieties of
payment options (cash, all visa debit and credit cards, paytm, bhim UPI and
other online wallet), wide range of car accessories from different manufacturing
brands and for different vehicles and our excellent customer service culture will
count as a strong strength. Our team of highly qualified staff is also a plus for
us.
 Weakness:
A major weakness that may count against us is the fact that we are a new car
accessory and we don’t have the financial capacity to compete with multi –
billion-rupee car accessories and auto spare parts retail store outlets like
Advanced Auto Parts, AutoZone Inc., Genuine Parts Company
 Opportunities:
The fact that we are going to be operating our car accessories retail store inside
car showroom it provides us with unlimited opportunities to sell our car
accessories to many individuals.
We have been able to conduct thorough feasibility studies and market survey
and we know what our potential clients will be looking for when they visit our car
accessories and we are well positioned to take on the opportunities that will
come our way.
 Threats:
Just like any other business, one of the major threats that we are likely to face is
economic downturn. It is a fact that economic downturn affects
*purchasing/spending power. Another threat that may likely confront us is the
arrival of a new car accessories. Unfavourable government policies may also
pose a threat to businesses such as ours.

13. 13 | P a g e

Competitor Analysis

In this field of car accessories there are limited stores with limited stock of
accessories in Rigarh
Some of our competitors are
1 Aditya Car Deco


2. Alpna Car Shringar

14. 14 | P a g e


8 Pʼs of Marketing Mix
8 Pʼs of Marketing Mix:
1. Product: It represents the physical product that can be touched or the
service which is intangible and requires action.
As a company we will try acquire product from the dealer of the product
2. Price: The price represents everything the buyer agrees to give in
exchange for a product. Firstly we will try to provide product at reasonable
price afterwards we will increase the of product price as per the customer
demand
3. Place: Place (distribution) includes all the activities necessary to get
the product
from point of manufacture to consumer.
Firstly we will try to acquire the area of Raigarh then we will expand the
area of service in the nearby are. Bilaspur and Raipur
4. Promotion: Promotion (communication) is the communication of
product value to the customer.Promotion are be done through pamphlets
and billboards and Also through word of mouth publicity.
5. People : Companies rely on the people who run the business. So,
having the right people is important part of the business in order to offer
products/services. We will employe a good education people who can
sale our product to the customer with correct knowledge about it .
6. Processes: Considering the delivery process of products or service is
important because customers pay for it. Firstly we try delivery the product
to customer within showroom of automobile then afterwards we will made
it available in our shop itself.
7. Physical Evidence: Almost all services include some physical
elements even though the service is intangible. That may be a printed
document.
8. Productivity 0nd Qu0lity: It asks “is what you’re offering your
customer a good deal?” So, best quality with low cost should be the motto
of business.

15. 15 | P a g e

OPRATIONAL PLAN
We need a room of minimum size of 15 * 15 feet and inside that we need 5 racks made up
of steel so that we can keep our accessories and items related to that.
 car stereos #bass system
 Car mats
 Steering cover
 car rear view camera
 car seat covers.
 LED lights


Firstly, we will work only in Raigarh and after that we will look for our branches
in Raipur Bilaspur.

MARKETING PLAN

1. through word of mouth publicity.
2. Pamphlet
3.hoadings.
4. through social media platforms (Facebook, Instagram, Twitter).
As our store will be inside the car showroom so, we will get benefit of that also.

16. 16 | P a g e

FINANCIAL PROJECTION
We are taking loan from HDFC Bank Financial services company @7.8% interest.



The excel sheet showing the revenue model for the first year is as follows:-
Income Statement

Quarter1 Quarter2 Quarter3 Quarter4
purchases 600000 625000 650000 670000
carriage in 2000 2000 2000 2000
net purchases 602000 627000 652000 672000
sales
Revenue car accessories 750000 800000 850000 950000
gross profit 148000 173000 198000 278000
exp.
Banners 8000 0 8000 0
Pamphlets 2000 2000 1500 1500
Commission( 5% on sale) 37500 40000 42500 47500
Staff 30000 30000 30000 30000
Administration
Electricity(AC) 8000 8000 8000 8000
Sundry Expenses 25000 25000 25000 25000
Rent 10000 10000 10000 10000
Total Cost 120500 115000 125000 122000
net Profit 27500 58000 73000 156000
Balance Sheet
Assets Amount liability Amount
stock 800000 capital 2500000
furniture 500000 loan 1250000
cash/bank 2250000
tools & equipment 200000
total 3750000 total 3750000

17. 17 | P a g e

IMPLEMENTATION

For any communication strategy to be successful, one need to choose right
target audience. As such start we have zeroed on the target segment.
Firstly we will contact to the dealer for dealerships of the company of car
accessories as Raigarh are not having much car accessories distribution
company
Secondary we will try to setup the company by acquiring the specific
marketplace Next, We will try to provide product to customer at reasonable
price as compare to other competitors We will try to acquire product from the
dealer at reasonable price and materials
In order to implement of plan We will be putting on billboard for the 1st round of
attract the customers Also special group will help us in distributing pamphlets to
people and latter we will let the word of mouth publicity will do the trick .