Company name : SPEED ‘n’ SHINE Car Wash Core Business : Car Washing Introduction
Increasing vehicles on the road Society life style changing Not too complicated Low investment Limited workers Cash business High potential to growth Why Car Washing?
Mission “The mission of Speed ‘n ’ Shine is to provide top-quality washing and detail service for all type of car owners , Speed ‘n’ Shine will work to keep employees satisfied in order to maintain perfect customer service .” Vision “To be the most respected and successful enterprise, delighting customers with a wide range of services and solutions in the C ar wash industry with the best people and the best technology".
Consistency Survival Growth P rofit max Objectives :
External Our service can wash up to 50 car per hour Using the new high technology system Internal washing Engine washing Vacuum Polish Services
Pick up and delivery Online appointment Free services Employment opportunity Card holders In less time High tech machines Discounts and offers Safety Less cost 24 hr operation Steady business in all weather u S p
Tie up with Companies. Competitive and penetration pricing strategy . Growth
College students Office going Status holders Government workers Taxi and auto drivers Target audience :
Strength: Fast service High technology machines Skilled workers Weakness: High cost for operation Opportunities: Busy car owners Threats: Competitors . Swot analysis
Advertisements Brochures Banners Websites Personal selling Newspaper distributers Marketing strategy