Career counseling

1. CAREER COUNSELING

2. The word career covers all types of Employment Ranging from semi-skilled through skilled , and semi professional to professional.. The term careers has often been restricted to suggest an employment commitment to a single trade skill, profession or business firm for the entire working life of a person. INTRODUCTION

3. WHAT IS CAREER COUNSELING Counseling is the means by which one person helps another through purposeful conversation. Counseling is a method of identifying practical solution to an identified problem.

4. NEED FOR CAREER COUNSELING To survive in this competitive environment in world, it is not important to be the best, but also to keep evolving to say the best.

5. COMPONENTS IN CAREER COUNSELING Career Planning Career Development Career Management

6. Career planning is the process by which one selects career goals & the path to these goals . It means helping the employees to plan their career in terms of their capacities with in the context of organization needs. CAREER PLANNING Career planning is a subset of career management . Career planning applies the concepts of Strategic Planning and Marketing to taking charge of one's professional future.

7. “Career development is a Formal approach used by organization to ensure that people with proper qualifications and experiences are available when needed ” CAREER DEVELOPMENT In Organizational Development In Personal Development

8. how individuals manage their careers within and between organizations and how organizations structure the career progress of their members, it can also be tied into succession planning within some organizations. IN ORGANIZATIONAL DEVELOPMENT CAREER DEVELOPMENT LOOKS AT

9. IN PERSONAL DEVELOPMENT CAREER DEVELOPMENT IS The total constellation of psychological, sociological, educational, physical, economic, and chance factors that combine to influence the nature and significance of work in the total lifespan of any given individual." The lifelong psychological and behavioral processes as well as contextual influences shaping one’s career over the life span. As such, career development involves the person’s creation of a career pattern, decision-making style, integration of life roles, values expression, and life-role self concepts."

10. THE PROCESS OF CAREER DEVELOPMENT Self Assessment 1.Interest 2.Skills 3.Personality 4.Values Industry Research Focus/Preparation Job Search Career Management

11. Lack of time to plan their careers Lack to undertake training and development Lack of leadership support for career management Short-term focus Lack of career opportunities within the organization for employees . BARRIERS TO CAREER DEVELOPMENT

12. CAREER MANAGEMENT Career management is an ongoing process of preparing, implementing and monitoring career plans undertaken by the individual alone or in concert with the organization’s career systems .

13. FACTORS MUST REMEMBERED WHILE SELECTING A CAREER   Intelligence Personality Interest Aptitude Gender Age Soft Skills

14. THE GOALS TO ACHIEVE IN GUIDANCE 1.     Exploring self 2.     Determining Values 3.     Setting goals 4.     Explore the world of work 5.     Improving efficiency 6.     Building relationship 7.     Accepting responsibility for the future To excel in the above factors, one has to have proper guidance and motivation in an appropriate manner.

15. SWOT- ANALYSIS

16. WHAT IS SWOT ANALYSIS? A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh perspective.

17. SWOT IS AN ACRONYM FOR: S – Strengths W – Weaknesses O – Opportunities T – Threats Internal Environment External Environment

18. STRENGTH Any existing or potential resources or capability within the organization that provides a competitive advantage in the market. Example: Strong distribution network Intense Staff commitment and loyalty Increasing profit margin

19. WEAKNESS Any existing or potential force which could serve as a barrier to maintaining or achieving a competitive advantage in the market. Example: Lack of a clear company strategy Lack of training opportunities for using a new software

20. OPPORTUNITY Any existing or potential force in the external environment that, if properly leveraged, could provide a competitive advantage. Example: Organization's geographic location New technology

21. THREAT Any existing or potential force in the external environment that could erode a competitive advantage. Example: A new competitor entrant A recession, rising interest rates, or tight credit lines

22. AIM OF SWOT ANALYSIS Take advantage of strengths and opportunities. Minimize weaknesses and eliminate threats

23. WHO NEEDS SWOT ANALYSIS? A company A department/business unit Job holder

24. When revenue, cost and expense targets are not being achieved; Market share is dropping; Industry conditions are unfavorable; Want to launch a new business venture; etc A COMPANY

25. When the team has not met its targets; Customer service can be better; A new business unit to pursue a new business; A new team leader is appointed; etc A DEPARTMENT/BUSINESS UNIT

26. When supervisor has issues with work output; Assigned to a new job; New financial year – fresh targets; Job holder seeks to improve performance on the job; etc. JOB HOLDER

27. HOW TO DO SWOT ANALYSIS? A SWOT analysis is useful only when action plans and strategies are developed from the results Step 1 Step 2 Step 3 Analyze Internal and External Environment Perform SWOT Analysis and Document Prepare Action Plans

28. BENEFITS OF SWOT ANALYSIS Solving problems Implementing change Developing strategies for achieving the organization's objectives and mission

29. BRAINSTORMING – KEY INGREDIENT FOR SWOT SWOT analysis will be useful if: You are thinking outside the box Availability of varied perspectives – group discussion Liberty to say your mind Willingness to break away from traditional methods Appetite for change

30. Everyone must participate No idea is stupid, everyone’s contribution is valid and important You don’t have to agree with anyone else Build on the ideas of others- use initial ideas as a jumping -off point for more ideas Be open-minded Always ask questions Seek first to understand before being understood Have fun!!! SOME BRAINSTORMING RULES

31. Strength Weakness Which strengths are unique to the team? What are we good at doing? What are the things that had gone well? What should be done better in the future? What knowledge do we lack? Which skills do we lack? What system do we need to change? Opportunities Threats What are the key success enablers? Which additional services can we offer? What new market should we investigate? Barriers to progress What are the possible impacts of what competitors are doing? Which regulatory issue might cause us concern? SAMPLE QUESTIONS FOR SWOT

32. SWOT WORKSHEET Strengths Weaknesses Opportunities Threats

33. STRATEGIES & ACTION PLANS S.No What Who When Target 1 2 3 4

34. THANK YOU DESIGNED BY: D. SAMUEL MANIRAJ. MBA.,M.Com.,M.Phil.,MA.,PGDCA.,ADCHN ., CHENNAI, TAMIL NADU, INDIA.