Career_Goals_Presentation_Updated.pdf (ppt

My name is Chaitanya Gupta, and I am currently pursuing a Bachelor of Business Administration (BBA). I have a keen interest in both indoor and outdoor activities, such as Table Tennis, Cricket, and Digital Media, which have helped me develop teamwork, strategic thinking, and creativity.

My career aspirations align with the dynamic world of business and management, where I aim to build a strong foundation in entrepreneurship, marketing, and leadership. My goal is to leverage my skills and knowledge to create innovative business solutions and contribute to the industry with fresh ideas and strategies.

Through this presentation, I will share my career objectives, the skills I am developing, and the steps I am taking to achieve my professional dreams.

Let's dive in! 🚀

1. Personal Interview
Chaitanya Gupta
BBA (Digital Media and Marketing) | SSPU

2. Introduction
• Name: Chaitanya Gupta
• Course: BBA
• Interests: Digital Media
• Passionate about learning new things about digital
media platforms

3. Short-Term Career Goals
• Gain technical and practical knowledge
• Secure internships and research opportunities
• Develop expertise in cutting-edge technologies

4. Long-Term Career Goals
• Establish myself as a skilled professional
• Take on leadership roles in reputed organizations
• Contribute to industry advancements

5. How SSPU Will Help
• Strong academic curriculum and industry exposure
• Hands-on learning and research opportunities
• Networking with alumni and industry experts
• Internship and placement support

6. Why I am the Right Fit
•Passion for exploring new things
• Interest in research, innovation, and problem-solving
•Adaptability, teamwork, and leadership skills
•Pursuing The Complete Digital Media Marketing
Course from Udemy

7. Expectations from SSPU
• High-quality education with practical applications
• Industry exposure and guest lectures
• Access to research and mentorship opportunities
• Dynamic learning environment

8. Evolution of digital media in the last
five Years
• India’s large millennial and Gen Z population of
over 91 crore
•80 crore broadband subscriptions
•55 crore smartphone users
•78 crore internet users
•World’s cheapest data costs
Source: PwC India: Entertainment & Media Outlook Report 2024-28

9. Evolution of digital mediain the last
fiveYears
•Rise of mobile marketing with focus on responsive
UI
•Rise in content marketing with focus on SEO
•Data driven strategy with personalization
•Increased investments in digital transformation
•Use of AI in digital media
•Growth in demand for skilled professionals

10. Industry Growth in Next 5 Years
•Valued at INR 245k crore in 2023, the sector is projected to reach IN 345k
crore by 2028, with a compound annual growth rate (CAGR) of 8.3%.
•Mobile-first dominance in India is very significant, with Indians spending 82%
of their time on E&M apps.
•Digital media, over the top (OTT), online gaming, animation and visual
effects (VFX), live events and music are high-growth areas, with average
CAGRs exceeding 15%.
•India’s advertising revenues, boasting the second highest CAGR, is set to
outpace those of Australia, South Korea, Indonesia, and Brazil by 2028
•Advertising revenue: Overall ad expenditure to increase from INR 101k crore
in 2023 to INR 158k crore at a CAGR of 9.4%​

11. Job Roles & Dream Companies
•Social Media/Digital Media Specialist, SEO and
Content strategist, Account Manager
•Dream Companies: Google, Amazon, Accenture,
IBM, Teleperformance

12. Hobbies & Achievements
•Hobbies: Online gaming , Table Tennis , Traveling
•Achievements: Won calligraphy competition

13. Thank You
Looking forward to get admission in SSPU!