Event management Event management is a process of organizing a professional and focused event, for a particular target audience. It involves visualizing concepts, planning, budgeting, organizing and executing events such as; fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching etc.
Scope of event management “Events & activation industry is... expected to grow exponentially due to its ability to adapt and grow with innovative technology,” The industry, which was at Rs 5,631 crore in 2016-17 overall, has been growing at a 16% CAGR, even overtaking the Indian media and entertainment (M&E) industry. The events and activations industry in India is expected to cross Rs 10,000 crore mark by 2020-21, as per an EY-EEMA (Event and Entertainment Management Association) report.
Key growth drivers for growth are ; digital activation sports leagues rural expansion government initiatives followed by Ips personal events product launches, expansion of minimetros etc. So It provides an opportunity for unleashing one's creative potential to a very high degree. It demands a lot of hard work and effort but at the same time offers enormous scope .
Features of event industry Event management, the most profound form of advertising and marketing, is a glamorous and thrilling profession. It is a good career option which does not require much investment and offers a lot of independence and flexibility in some times. If you have a passion for conducting events, having good organizing ability and be flexible to work for long hours, you can make a successful career in this field.
In fact, the most profitable aspect of this field is the need for creativity. And that is how and where one earns. The field of event management not only requires a great amount of creative skills but also involves lots of discipline and meticulous planning.
Educational qualifications: Diploma or degree in event management Diploma or degree in advertising or public relations with a specialization in event management should be ideal
Skills required Analytical/Critical thinking and problem solving Client/Customer service orientation Good negotiation skills Ability to work under pressure and meet deadlines Teamwork , facilitation and co-operation Planning, co-ordination and organisation Good networking skills
Key opportunities in event industry Event Planner Wedding Planner Event Space or Venue Managers Donor or Sponsorship Coordinator Catering Services Manager Event Social Media Coordinator Staff or Volunteer Coordinator Event Tech Expert Conference Architect
Event Planner From conferences to high-end galas, event planners do it all. So this role is a perfect fit for strong multitaskers. Before the big day, planners choose and arrange all the logistics for; food , décor, personnel, presenters, and technology to pull off a flawless event .
Wedding Planner
Wedding Planner Weddings are a huge industry. When couples want to make sure their big day goes off without a hitch, they turn to wedding planners . These industry professionals know the ins and outs of every wedding topic from dresses and cakes to sound systems and marriage certificates. During the planning phase, they help their clients make decisions that fit their expectations and budgets.
Event Space or Venue Managers Event space or venue managers are experts on their own spaces and know exactly how to execute a great event in their room they know how the layout, logistics, and ambiance will work for a variety of different events . Venue managers often are also the sales and marketing managers for the space, helping to bring in new events and promote upcoming shows. They can sometimes function as event planners or help the event planner in charge execute the perfect event.
Donor or Sponsorship Coordinator Donor coordinators help solicit these funds by throwing lunches, dinners, and other fundraising events as a fun way to encourage donations and thank past donors . donor or sponsorship coordinator needs exceptional people skills, tenacity, and the ability to create meaningful relationships with sponsors.
Catering Services Manager Do you have a love for food? Then catering manager might be the right position for you.
Catering Services Manager Whether you need to feed hundreds of people or design the perfect five-course meal for an intimate dinner, his job is important in keeping guests and clients happy . Most catering managers need a background in food preparation along with formal or innate skills in planning and problem-solving .
Event Social Media Coordinator Social Media Coordinators work to promote events on social media to gain attendees and exposure for the event and the venue . They may create unique hash tags, do live feeds, design digital ad campaigns, and more . Social media coordinators are integral to making the event a success and just as important during event execution to showcase the event in real-time. As far as event planning careers go, it’ll give you more of a chance to interact with technology.
Staff or Volunteer Coordinator It’s a tough job to train large sets of workers quickly and encourage productivity when your staff doesn’t have as much of a stake in the event going well . volunteer coordinator needs to be able to think quickly and problem solve for unexpected issues as well. But if you like to work with lots of new and different people, it could be a great role for you
Event Tech Expert An event tech expert is the person responsible for every technology related element surrounding an event. This might range from audio visual related items and special effects, all the way up to something as complex as your event app or other event technology.
Conference Architect Similar to an event designer a conference architect. He is also firmly focused on the event objectives and ROI but they will often look at the whole event planning and delivery process to identify areas of improvement in terms of execution. They look at building and tailoring the whole event structure, rather than just what goes inside it. In some circumstances a conference architect and meeting designer could work together.
Digital Concierge meeting designer Event videographer Digital analytics manager Customer experience manager Event security manager Creative director Live feedback manager Florist Virtual event planer