Cars ppt.

1. Presentation of cars By shikhank punia & shithil kumar …

2. Cars below Rs.5 lacs

3. Automobile Industry in India…. In India there 1 vehicle per 100 people and the figure is 82 for china. It is expected that the industry will achieve mass motorization by 2014. India is 4 th largest car market in Asia.

4. Market share(2008-09)

5. Positioning : On basis of Income Income Group Product RS. 1- 3 lacs. /annum RS. 3-5 lacs. /annum RS. 5 - > 5 lacs. /annum A1 Yes A2 Yes Yes A3 Yes

6. About Maruti Suzuki Subsidiary of Suzuki Motor Corporation of Japan India's largest passenger car company 25 Years of trust It has a market share of 47.30%

7. Product strategy of maruti More fuel efficient cars Eco friendly cars More focus on A1 and A2 segments

8. Product Strategy ( Maruti ) A1 A2 800,Cervo,Eeco,Alto Zen Estilo , Wagon R , Ritz, Swift, A- Star Product line Products

9. Pricing Strategy ( Maruti ) Price objective: Market share and Cost leadership Price method : Markup pricing(Cost plus pricing) Pricing strategy: Economical pricing

10. Economy segment – Upto 3 lakhs (A1) Segment Products: Tata Nano New Cheverolet Spark Nissan ultra low car Maruti Suzuki Cervo Maruti Suzuki Eeco

11. Target Customer of A1 Extremely price sensitive Two wheeler users Consumers who want a car Value for money(durability at low cost) First time buyers

12. TATA NANO First of it’s kind Revolutionary design Most economical car (1.25 to 1.80) Compact size Fuel efficiency-26km/ ltr

13. MARUTI SUZUKI CERVO Engine -660cc 60bhp Estimated price – 1.5 lacs Sleek design and exquisite features

14. CHEVROLET SPARK 800 Smaller than sibling Engine 800cc P rice tag – 3 lacs

15. Nissan Ultra Low Car(ULC) Stiff competition with Nano Both petrol and diesel variants Front engine unlike Nano Estimated price range- 1.03 Lacs

16. MARUTI EECO Price-2.6 lacs to 2.8lacs (ex-showroom prices) Multi purpose vehicle(MPU) Available in both 5 seater and 7 seater Will replace low selling versa 1200cc engine Sliding doors Fuel efficiency is 15.1 km/ ltr

17. Price starting from 1 lac to 3 lacs (A1) Tata Nano Maruti Cervo Spark Nissan (ULC) Maruti EECO Appearance Good Excellent Average Excellent Excellent Comfort Average Good Good Good Good Features Good Average Good Good Good Performance Excellent Excellent Excellent Average Average Value for money Yes Yes No Yes Yes

18. A2 Segment Mid - size segment – from 3 lakhs to 5 lakhs Products: Hyundai Santro ,i10 Chevrolet Spark , Uva Tata Indica Skoda Fabia

19. I10 Target customer : Middle to upper income professionals College students Features : True value for money Comfortable ride Style and speed Price: 3.31 lacs to 5.34 lacs

20. Chevrolet Beat Threat to Ritz and A star Ex showroom price =Rs.3,34,990 to Rs. 4,56,447 4 Variants 1199cc engine (petrol engine) Affordable small peppy car for Young India Fantastic Interiors

21. A STAR Cute styling Huge service network Cramped interiors Engine: 998cc petrol variant Price: 3.8lacs to 4.52lacs Value for money: No

22. Volkswagen UP Inspired by beetle Engine in the rear like Nano Space and comfort Rear wheel drive configuration Estimated price – 3.4 lacs

23. Price A2 : 3.5 lacs (base models) Basis I 10 Volkswagan UP Beat A star Appearance Good Good Excellent Average Comfort Average Average Good Excellent Features Good Average Excellent Good Performance Good Good Good Excellent Value for money Yes No Yes No

24. A3 Segment Segment – above 5 lakhs Products: Swift Fiat Punto Ritz Volkswagen Polo

25. Swift Muscularity A Maruti Suzuki brand Awesum drive quality Greater feeling of stability Price – Rs.3.9 lacs to 6 lacs (ex-showroom price) 1289cc petrol engine Diesel engine also available

26. Fiat Punto Exceptional built quality Superb handling Expensive or lack of service Outstanding quality of interiors Price: 4.19 lacs to 6.30 lacs (ex-showroom price)

27. RITZ Major threat to i10 The engine E10 compatibility PRICE Rs.3.90 lacs to Rs.5.17 lacs

28. Volkswagen Polo Available with petrol and diesel engines Expected price range starting from 4.5 lakhs Power-1198cc Variety of engines- Trend line Comfort line Highline

29. Price starting from 4.3 lacs Swift Polo Ritz Punto Appearance Excellent Good Average Excellent Comfort Excellent Good Good Good Features Good Average Good Excellent Performance Excellent Excellent Excellent Average Value for money Yes No No Yes

30. conclusion

31. THANK YOU!!

32. Now A Qestion Minute