Cartona.pptx. Marketing how to present your project very well , discussed an idea with it's mission , vision and objectives

Marketing how to present your project very well , discussed an idea with it's mission , vision and objectives

1. Cartona Presented by: Hatem Ahmed Mahmoud Ahmed Nora Safwat Saber Mahmoud Wagdy Tharwat

2. Cartona is an Egyptian e-commerce marketplace that connects retailers with suppliers, wholesalers, and producing companies. It operates through a mobile app-based platform offering price comparison, data recommendations, market strategy, and preordering. The company aims to operate as a supply chain and operational intermediary. Cartona has recently raised significant funding, indicating its growth potential and readiness for expansion. Overview

3. “To revolutionize the B2B marketplace by offering a seamless, technology-driven platform that simplifies the distribution process, enhances operational efficiency, and fosters sustainable business growth.” Vision Vision & Mission Mission “Our mission is to empower retailers and suppliers through a comprehensive e-commerce platform that streamlines procurement, ensures competitive pricing, and delivers value at every step of the distribution chain.”

4. Market Entry Strategies Industry: B2B E-commerce Country: Jordan Market Entry: ·Subsidiary (FDI): Setting up a wholly-owned subsidiary offers Cartona full control over its operations. However, this requires significant investment and navigating complex regulations in a rebuilding economy like Jordan's.

5. Strategy for Cartona in Jordan Market Research Infrastructure Regulatory Compliance Customization

6. The Jordanian Grocery eCommerce market is predicted to reach US$16.8 million by 2024 and accounts for 6.7% of the total eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.8%, resulting in a projected market volume of US$32.3 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages. Market Research

7. Jordan is one of the more advanced countries in the region in this field. The country has an Internet penetration rate around 88 percent and high-speed broadband is widely available, in addition to having multiple internet service providers (ISPs). E-commerce facilities have been developed by various service providers. Infrastructure

8. 1. Ownership: There are no specific ownership restrictions for foreign investors in e-commerce businesses. 2. Registration: Foreign investors can benefit from facilitated registration and licensing services provided by the Jordan Investment Commission. 3. National Treatment: Foreign investors in e-commerce enjoy the same legal and regulatory treatment as local investors. 4. Investment Incentives: The government encourages foreign direct investment in e-commerce, and foreign investors may receive privileges and guarantees.

9. 5. Intellectual Property Rights: E-commerce businesses should protect their intellectual property rights through trademark, copyright, and patent registration. 6. Consumer Protection: E-commerce businesses must comply with consumer protection laws, including accurate product information and transparent return policies. 7. Data Protection: E-commerce businesses must adhere to data protection and privacy laws, obtaining consent and implementing security measures.

10. Customization Customs Tariffs: The Jordanian Customs Department has introduced new tariffs for the clearance of online orders for personal use. Shipments valued under 200 Jordanian Dinars are subject to customs fees amounting to 10% of the shipment value, with a minimum of 5 Jordanian Dinars. Identification Requirement: Online purchases must include the national number for Jordanians or residency number for non-Jordanians on their shipment to be processed by the Jordanian Customs Department. Electronic Signatures: Jordan is in the process of developing legislation that allows for and regulates electronic signatures, which is still needed for a comprehensive e-commerce legal framework.

11. Time orientation Cross-cultural issues between Egypt and Jordan Hierarchy and decision-making Communication Negotiation strategies Gender roles Business etiquette Cross-cultural issues between Egypt and Jordan in the commercial and trade fields can arise due to various factors, including differences in business practices, cultural norms, and communication styles

12. Egyptians vs Jordanians Communication 01 02 03 • Egyptians tend to have a more direct and expressive communication style, while Jordanians may be more reserved and indirect in their communication. • Egyptians often use hand gestures and body language extensively, which may be interpreted differently by Jordanians.

13. Egyptians vs Jordanians Negotiation strategies 02 02 03 • Egyptians may engage in more aggressive negotiation tactics, emphasizing bargaining and haggling, while Jordanians may prefer a more collaborative and relationship-based approach. • Jordanians may place a higher value on building personal relationships and trust before engaging in business dealings.

14. Egyptians vs Jordanians Time orientation 03 02 03 • Egyptians may have a more flexible attitude towards time and deadlines, while Jordanians may be more punctual and adhere to strict schedules. • Delays or changes in schedules may be perceived differently by the two cultures.

15. Egyptians vs Jordanians Hierarchy and decision-making 04 02 03 • Egyptian businesses may have a more hierarchical structure, with decision-making concentrated at the top levels. • Jordanian businesses may involve more consultation and consensus-building in the decision-making process.

16. Egyptians vs Jordanians Gender roles 05 02 03 • While both cultures are predominantly Muslim, there may be variations in the accepted gender roles and expectations in business settings. • Egyptian businesses may be more accepting of women in leadership roles, while Jordanian businesses may have more traditional gender norms.

17. Egyptians vs Jordanians Business etiquette 06 02 03 • Egyptians and Jordanians may have different expectations regarding dress codes, gift-giving, and social interactions in business settings. • Egyptians may be more casual in their dress and interactions, while Jordanians may prefer a more formal approach.

18. Competition & Competitors KPI # 1 The Grocery Delivery market in Jordan is expected to achieve a revenue of US$564.00m by 2024.This projected revenue indicates an annual growth rate (CAGR 2024-2028) of 18.63%

19. Intajuna Our main Competitors KPI # 1 Intajuna is a B2B e-commerce ordering application helping retailers procure inventory for their stores and getting delivered inless than 24 hours. Intajuna is re-engineering the fast-moving consumer goods market, using data-driven technologies and state of the art supply chains. on a mission to revolutionize the B2B wholesale market on its marketplace in order to empower small businesses in procuring their supplies seamlessly. Through Intajuna app, order from the wholesale market directly from suppliers and distributors whether you run a grocery store, a restaurant, a coffee shop, a hotel, a company office, a government entity or any other kind of establishment. Buy your business needs easily on Intajuna app and keep an eye on our frequent discounts, offers and sale seasons in many categories from the wholesale market. Intajuna offers multiple payment options and fast order delivery for your maximum convenience. With Intajuna, forget about bargaining to get the best prices because you can get them immediately. Forget about handling piles of paper bills and invoices. Forget about the endless trips to the wholesale market. Forget about late order delivery agents.

20. Offline Competitors Grocery and Related Product Merchant Wholesalers business information from trusted sources to help you understand company performance, growth potential, and competitive pressures. View 539 Grocery and Related Product Merchant Wholesalers company profiles below. Dun & Bradstreet

21. Retailers Size JordanYP

22. Strategies adopted by MNCs 01 02 03 04 05 KFC Huawei Orange Aramex Samsung

23. Aramex Aramex, a leading logistics and transportation company, employed a variety of strategies to enter and expand in the Jordanian market. Here are some key strategies based on available information: 01 Strategic Partnerships: Aramex likely formed partnerships with local businesses to leverage their existing networks and expertise in the region. 02 03 04 Customized Services: Tailoring their logistics and delivery services to meet the specific needs of the Jordanian market, including adapting to local regulations and consumer preferences. Investment in Technology: Implementing advanced technology solutions to enhance operational efficiency and customer experience, keeping up with the digital transformation in the logistics sector. Market Analysis: Conducting thorough market research using tools like PEST analysis, Porter’s Five Forces, and Ansoff’s Matrix to understand the competitive landscape and identify growth opportunities1. Regulatory Compliance: Ensuring adherence to local laws and regulations, including customs tariffs and e-commerce regulations, to operate smoothly within the legal framework of Jordan. 05

24. Orange The French multinational telecommunications corporation, utilized several strategies to enter the Jordanian market: 01 Acquisition: Orange entered the Jordanian market through the acquisition of a majority stake in the local mobile operator, MobileCom . This strategic move allowed Orange to quickly gain a significant market share and establish its brand in the country. 02 03 04 Local Branding: After the acquisition, Orange rebranded MobileCom to Orange Jordan, aligning it with its global brand identity and leveraging its international reputation to attract customers. Investment in Infrastructure: Orange invested heavily in upgrading the telecommunications infrastructure in Jordan, improving network coverage and service quality to meet customer expectations and compete with other operators. Market Research: Conducting extensive market research to understand the needs and preferences of Jordanian customers, which helped in tailoring their services to better suit the local market. Regulatory Compliance: Ensuring adherence to Jordanian regulations and building a positive relationship with regulatory bodies to facilitate business operations and expansion plans. 05 Community Engagement: Engaging with the local community through corporate social responsibility initiatives, which helped in building brand loyalty and a positive corporate image. 06

25. Huawei Huawei’s strategies to enter the Jordan market are multifaceted and align with Jordan’s vision to become a regional ICT hub. Here are some key points based on recent information: 01 Leveraging Local Talent: Huawei recognizes Jordan’s rich pool of IT talent and has been present in the Kingdom for over 17 years, contributing to the ICT sector which accounts for a significant portion of the country’s GDP. 02 03 04 Supporting Digital Transformation: The company supports Jordan’s digital transformation by aligning with the country’s Economic Modernisation Vision and REACH2025, which includes introducing 5G and advanced technologies like AI and Cloud services. Collaboration with Telecom Operators: Huawei is working with local telecom operators such as Zain Jordan, Orange Jordan, and Umniah to enhance the telecom infrastructure and introduce 5G services, which are seen as a driver for economic and social growth. Adapting to Regulatory Environments: The company is navigating the regulatory landscape to support the rollout of 5G services, which requires addressing current regulations and limitations within the sector.

26. Samsung Samsung’s strategies for entering new markets, such as Jordan, typically involve a combination of competitive and growth strategies tailored to the specific market conditions. Here are some key strategies based on Samsung’s general approach: 01 Utilizing Technological Innovation: Samsung often focuses on leveraging its technological advancements to offer differentiated products that appeal to a broad market. 02 03 04 Market Research: Conducting thorough market research to understand the local consumer behavior, preferences, and needs is crucial. Local Partnerships: Collaborating with local agents, distributors, or partners can be beneficial to navigate the regulatory environment and establish a market presence. Customization: Adapting products and marketing strategies to fit the cultural and consumer preferences of the Jordanian market. 05 06 Competitive Pricing: Offering competitive pricing strategies to attract price-sensitive consumers without compromising on quality. After-Sales Services: Providing robust after-sales services to build customer loyalty and trust in the brand. These strategies are indicative of Samsung’s global market entry methods and would likely be adapted to fit the unique aspects of the Jordanian market. It’s important to note that specific strategies may vary based on real-time market analysis and strategic planning.

27. KFC KFC’s strategies for entering markets like Jordan typically involve a mix of marketing and operational tactics tailored to local preferences and market conditions. Here are some strategies that KFC might employ based on their general global approach: 01 Local Market Analysis: Understanding the Jordanian market through comprehensive research to tailor the menu and services accordingly. 02 03 04 Menu Localization: Adapting the menu to suit local tastes and dietary preferences, possibly introducing halal options to cater to the majority Muslim population. Marketing and Promotion: Implementing a strong marketing campaign that may include social media marketing, SEO, content marketing, email marketing, and video marketing to engage with the target audience effectively. Supply Chain Management: Establishing a reliable supply chain that can support the restaurants with high-quality ingredients and products. Investment in Infrastructure: Building or acquiring the necessary infrastructure for restaurant operations, including locations that are accessible and appealing to the target demographic. 05 06 Community Engagement: Engaging with the local community through events, sponsorships, and corporate social responsibility initiatives to build brand presence and goodwill.

28. Thanks