CASE STUDY: How Shaadi.com started as an experiment became leader in the online matrimonial industry?

What you will find in this Case Study?�

About Shaadi.com
Idea of Shaadi.com
Revenue Model
Marketing Strategy

About Shaadi.com:

DIGITAL MARKETING TRAINING BLOG JUN 8, 2016
CASE STUDY: How Shaadi.com started as an experiment became leader in the online matrimonial industry?
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What you will find in this Case Study?
1) About Shaadi.com

2) Idea of Shaadi.com

3) Revenue Model

4) Marketing Strategy

About Shaadi.com
shaadi image

Shaadi.com was started in 1996 as a Matrimonial site when most Indians were even not about what the internet is all about. Anupam Mittal founded the company which today claims to have made more than 3.2 million matches globally.

The objective of the world’s no.1 matchmaking platform, Shaadi.com was to help people find happiness.

Specialized in matchmaking service, Shaadi.com is on the forefront of matrimonial industry and has touched the lives of more than 35 million people.

1. CASE STUDY How Shaadi.com started as an experiment became leader in the online matrimonial industry?

2. Author Box Delhi School of Internet Marketing is a trademark of " Kixx Media Pvt. Ltd." as a leading Internet Marketing Training provider for Corporate, Professionals, Entrepreneurs and Students . An all in one advance digital marketing course for working professionals, business owners and job-seekers, crafted meticulously, covering 17 modules of digital marketing, where you learn from top industry leaders DSIM receives 4.7 rating out of 5 . DSIM reviews , feedbacks,  track record of results and success is due to its investment in students, best training, and technology . More reviews can be checked out on : http://dsimreviews.blogspot.in/2015/08/dsim-reviews-what-people-think-of-dsim.html

3. What you will find in this Case Study? About Shaadi.com Idea of Shaadi.com Revenue Model Marketing Strategy

4. About Shaadi.com S tarted in 1996 as a Matrimonial site Founded by Anupam Mittal Specialized in matchmaking service More than 3.2 million matches globally Touched the lives of more than 35 million people .

5. How Shaadi.com started?

6. Anupam Mittal lived i n US and working as Product Manager He felt bore and wanted to Return India with an Idea One day he met a traditional Matchmaker Enquire about the no. of people involve in matchmaking and got answer 50-60 Anupam thought to overcome the limited no. of matches He reached to the idea of matrimonial website Idea was conceptualize & in 1997 sagaai.com was launched as an experiment In 2001 Anupam changed the name from sagaai.com to shaadi.com A B C D E F G H

7. Revenue Model of Shaadi.com V ery modest & candid revenue model Registration over the platform is free of cost Charge the member for a premium membership User can look for various matches according to their requirement R ecorded about 3.2 million marriages across the globe “Indian matchmaking market size is of around $1 billion and Shaadi.com shares around 40% of it”

8. Marketing Strategy

9. “Engage audience through initiative taken to solve the real life problems faced by people in personal related to Love, Marriage, Dowry deaths etc.” 1

10. “Campaign creates awareness on the issue raised and social media platform receives a lot of customer engagement through the campaign related with social issues like dowry, child marriage, women empowerment etc.” 2

11. “To increase their customer base and user engagement, more than 100 offline Shaadi Centers were opened in over 70 Indian cities.” 3

12. “Regularly host games and contests to engage the customer and generate awareness among the society. ” 4

13. “Shaadi.com used ‘dowry calculator’ to highlight social evil. They gave a message through the dowry calculator campaign to stop dowry in marriages and showed the number of dowry deaths in India in place of worth value of your dowry.” 5

14. ”The company also endorsed Chetan Bhagat to promote the brand name.” 6

15. Social Media Campaign # FastForHer The campaign received huge response from the audience . Head count of more than 18, 72,272 people took the pledge on the website   www.fastforher.com . 

16. The hashtag # FastForHer kept on trending for the whole time and received over 78 million impressions over Facebook and Twitter. Its YouTube videos got 140,000+ views and with more than 250,000 posts like on Facebook, the campaign showed its success.

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