CASE STUDY ON RETAIL STORE INTERIOR DESIGN By Abhishek Saha New Delhi YMCA
STORE / BRAND NAME INDIAN TERRAIN ( MEN’S CASUAL)
LOCATION :- PACIFIC MALL , VAISHALI FOCUS ON EAST DELHI & NCR CUSTOMER
LAYOUT OF STORE AREA OF STORE 48ft. 28ft. Total Area of Store 48’ x 28’ = 1344 sq. ft.(Approx.)
ISOMETRIC VIEW
AMBIENCE
LIGHTING COB LED AND SMD LIGHTS (SUPER BRIGHT)
CEILING WHITE COLOR WITH WOODEN BEAMS
WALLS ASHLAR MASONRY (WOODEN)
FLOORING & SHOW WINDOW WOODEN LAMINATE FLOORS (DARK) AND 2 SIDES SHOW WINDOW
CHANGING ROOM 2 CHANGING ROOMS DIMENSION (4ft. X 4ft.) SHELVES Glass (Depth 12inch) Stack (Shirts, T-shirt) (one side {60 PCS.}) on one shelves 20pcs. X 3
BILLING COUNTER & DOORS 2 DOORS AND 1 BILLING COUNTER BILLING COUNTER L.H.S from D1 and R.H.S from D2 Dimension {4’x 2’x 4’} with TFT screen monitor (for single person) DOORS 2 Doors (Two sided {glass}) D1 width 6ft. D2 width 4ft.
DISPLAY SHELVES(PROP) Wooden/Glass Height - 7ft. from the floor level Depth - 1ft.- 6inch Stack (shirts, t-shirts, trouser sweaters {90pcs.}) (on one shelve 30pcs. x 3) Hang (shirts, t-shirts, shorts, trouser, jackets) (on row 40pcs. Approx.)
DISPLAY COUNTER AND CASE 2 COUNTER AND 1 CASE COUNTER Wooden (dimension {4’x2’x3’}) Stack both side (80 PCS.) CASE Wooden with glass (dimension {4’x2’x3’}) For Accessories (Belts, Wallet)
CONCLUSION After studied the interior of the store, I felt the ceiling was giving positive view and ashlar masonry walls creating a casual view. Cob lights was creating attractiveness in the store. All furniture works were done in wooden and balance in color (dark) like floor, counters , case, beams, etc. Display shelves had placed in symmetrical balance. But on the other hand in some areas the moving space is less (like aisle between billing counter to changing room.) Over all, the interior of the store was looking different(good) as compare to other stores(casual).