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1. MALNAD COLLEGE OF ENGINEERING
(An autonomous institution under visvesvaraya
technological university, belgavi)
HASSAN –573202
Submitted by:
SutheshD P 4MC20EE109
Rimsha Afreen 4MC21EE060
Sonu B R 4MC21EC097
CASE STUDY ON FLIPKART

2. 20XX Pitch Deck 2
INTRODUCTION
Flipkart was Founded in 2007
ItsHeadquarterislocatedinBangalore(India
TheirownersaretwobrothersSachinandBinnyBansalwhowerebothalumnioftheIndianInstituteof
TechnologyDelhi(IIT)andformerlyworkedforAmazon
Thecompanyinitiallyfocusedononlinebooksales,beforeexpandingintootherproductcategories
suchasconsumerelectronics,fashion,homeessentials&groceries,andotherlifestyleproducts.
InitiallyBansalsinvested$5600ondevelopingthissite.
ItisanonlineshoppingservicewhichhasarevenueofINR43,615crore(US$6.1Billion).
Itisranked104globallyand6thinIndiabyAlexaRank.
Flipkart'sreportedsaleswereINR40million(US$560,000)in2008–2009,INR200million(US$2.8million)
in2009–2010andINR750million(US$11million)for2010–2011.
TheservicecompetesprimarilywithAmazon'sIndiansubsidiary,andthedomesticrivalisSnapdeal.As
ofMarch2017,Flipkarthelda39.5%marketshareofIndia'se-commerceindustry.
FlipkarthadraisedatotalofUS$3billion,afterover12roundsand16investors.

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SachinBansalwasawardedEntrepreneuroftheYear2012–2013fromTheEconomicTimes,aleading
Indianeconomicdailynewspaper.
InSeptember2015,thetwofoundersenteredForbesIndiaRichListdebutingatthe86thpositionwitha
networthof$1.3billioneach.
InApril2016,SachinBansalandBinnyBansalwerenamedtoTimemagazine'slistofThe100Most
InfluentialPeople.
Walmartwonthebidin2018for16billiondollarsandearned77%shareofthecompany.
TheirCEO(Jan2017–Present)isKalyanKrishnamurthy
Currentlytheiremployeesaremorethan30,000.
Thevaluationoftheirbusinessin2019wasUS$20Billion.
Thecompanyhascustomerbaseofaround160millionpeople.
Flipkartisofferingover150millionproductsacross80+categories.
Currentlytheiremployeesaremorethan30,000.
Thevaluationoftheirbusinessin2019wasUS$20Billion.
Thecompanyhascustomerbaseofaround160millionpeople.
Flipkartisofferingover150millionproductsacross80+categories

4. COMPANY
OVERVIEW

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FLIPKART’S KEY ACTIVITIES:
The following are the major key activities that are conducted daily that help to deploy all the
operations of Flipkart:
To Design, develop and optimize its ingenious online platform specifically for electronic
commerce products for the Indian Regions.
To Manage the supply chain network of its products including logistics, warehouses, etc.
To Hire, train and retain the workforce.
To Product catalog–maintain product catalog with images and videos.
To Build and manage sellers’ network.
To Establish a partnership with distributors and other manufacturers.
To do Marketing & Sales promotion including developing an effective Pricing strategy and
promotional offers and discounts during shopping peak seasons and holidays.
To Establish a secure payment portal.
To Establish Customer support (24 –7) via phone, online chat, and email.

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FLIPKART’S CUSTOMER SEGMENTS :
MASSIVE URBAN MARKET WHO PREFERS TO BUY ONLINE:
•The Flipkart has grown into an enormous platform for a vast marketplace in India for the time being.
•Currently, Flipkart marketplace is only open and available for deliveries to be made anywhere within India.
DISCOUNT LOVERS & PROMOTIONAL OFFERS FOR CUSTOMERS:
•Flipkart offers its loyal and new customer(s) promotional offers & special pricing during the holidays.
•They also provide branded products at reasonable prices –This is also a great way to ensure
BOOK LOVERS MARKET TREND ANALYSIS:
•Flipkart originally started selling books and now have expanded to major electronics at a massive scale for adults
and children.
CUSTOMERS WHO PREFER CONVENIENCE AND ACCESSIBILITY:
•Flipkart products are easily accessible through their official website.
•Flipkart products can be accessed through Flipkart’s software applications programs. (Google Play & iTunes)

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FLIPKART’S VALUE
PROPOSITIONS:
EXCLUSIVE PRODUCTS LAUNCH:
Electronics
TVs & Appliances
Baby & Kids
Home & Furniture
Sports, Books & More
UNIQUE FEATURES:
Customer Login & Signup area
Sell on Flipkart as a Seller
24x 7 Customer Services
Advertise with Flipkart
Software Application (Dual Interface)
Flipkart Assured–badge for high-quality products
and faster delivery.
WIDE SELECTION:
Users are able to find just about any type of product,
whether it is for the holidays, searching for a gift or just
doing some general shopping.
CHEAP PRODUCTS &HIGHLY TRUSTED:
One of the best things about Flipkart is that fact that
they offer their clients to review the listing from these
sellers and other relevant shops that offer their
products at the lowest prices as compared to the
markets.
Because of their policies, due diligence, and the
positive feedbacks, Flipkart is highly trusted and
recommended by customers who have used the
Flipkart services before.

8. E-COMMERCE
1. Platform Overview: -Introduce Flipkart as a leading e-commerce platform in India. -
Highlight its website and app interfaces for shopping.
2. Product Categories: -Detail the wide range of products available on Flipkart. -
Mention popular categories like electronics, fashion, home essentials, etc.
3. User Experience: -Discuss the user-friendly interface and features on Flipkart. -
Highlight features like reviews, ratings, and personalized recommendations.
4. Payment Options: -Explain the different payment methods accepted on Flipkart. -
Mention options like credit/debit cards, net banking, cash on delivery, etc.
5. Delivery and Logistics: -Describe Flipkart's delivery network and shipping policies.
-Discuss delivery speed, tracking options, and return policies
.6. Discounts and Offers: -Highlight Flipkart's discount strategies and promotional
offers. -Mention sales events like Big Billion Days and exclusive deals.
7. Seller Ecosystem: -Explain how Flipkart supports and partners with sellers. -
Discuss seller registration, product listings, and seller services.
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8. CUSTOMER SERVICE: -DISCUSS FLIPKART'S
CUSTOMER SUPPORT OPTIONS. -MENTION
CHANNELS FOR RESOLVING QUERIES, RETURNS, AND
FEEDBACK.
9. TECHNOLOGY AND INNOVATION: -HIGHLIGHT
ANY TECHNOLOGICAL ADVANCEMENTS OR
INNOVATIONS BY FLIPKART. -DISCUSS FEATURES
LIKE AUGMENTED REALITY FOR VIRTUAL TRY -ONS, AI-
BASED RECOMMENDATIONS, ETC.

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MARKET ANALYSIS:
In 2018, Walmartbought a $16 billion majority stake in FlipkartOnline Services Pvt. Ltd. giving it a foothold in
the country's e-commerce market, which is set to grow to $200 billion by 2026. That figure is up from $48.5
billion as of 2018, according to the International Trade Administration.
Flipkartis the largest online retailer in India, with a 31.9% market share in 2018, followed by Amazon at
31.2%, according to Forrester. After adding the market share of its fashion specialty sites Myntraand Jabong,
Flipkartcontrols a 38.3% market share.
India's largest e-commerce marketplace Flipkartis looking to extend its lead over rival Amazon during this
festive season by targeting a 70 per cent market share in the domestic online shopping space.
Flipkartclaims most of the heavy lifting will be done by the smartphonecategory in which it aims to capture
around 75 per cent of the market share, among online sellers. The category will drive 50 per cent of its overall
GMV during the next one month, while supporting accessories and electronics are expected drive another 10
per cent of its overall GMV.

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Market Overview: -Describe the industry and its current
state. -Highlight key trends and developments. -Provide
insights on market size and growth potential.
Target Market: -Define your target audience. -Identify
demographics, psychographics, and buying behaviors. -
Explain how your product/service meets their needs.
SWOT Analysis: -Assess your company's Strengths,
Weaknesses, Opportunities, and Threats. -Use this
analysis to understand your competitive advantage.
Sales and Marketing Strategy: -Outline your sales
approach. -Detail your marketing tactics and channels. -
Discuss pricing strategy and promotional activities.
Financial Analysis: -Include revenue projections. -Break
down costs and profitability. -Discuss potential ROI and
growth opportunities.

12. COMPETITOR ANALYSIS:
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1.AMAZON:
•Amazon is arguably the world’s largest online shopping store. It offers a wide array of services including
online retail, consumer electronics, multimedia content and computing services among others. It is ranked as
the leading online retailer in the US generating an estimated net sales of close to $140 billion in 2016.
•A considerable part of its revenue is generated from the online sale of electronics and other related goods. It
is also one of the most valuable brands in the world with approximately 400 million customers with active
accounts globally.
2.ALIBABA.COM:
Alibabaisanother giant company that offers online commerce services. It was founded in 1999 as a simple B2B
online shopping portal but later grew to become the biggest ecommerce portal in Asia offering B2B, C2C, and
B2C online services. The total revenue that this company generated in 2017 financial is estimated to be around
158.3 bnRMB, an equivalent of over $24 billion.

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3.SNAPDEAL:
•Snapdealis another Indian based e-commerce company that offers online retail services. It was founded in
2010 but has risen to become one of the biggest e-retailers in India.
•It has a broader assortment of products estimated to be over 35 million obtained from more than 125,000
retailers and brands, both local and international.
4.PAYTM:
•Paytmis an Indian-based online payment and e-commerce Company that offers allows the users to make
payments upon purchase of a wide range of products including fashion items, electronics, home appliances
and digital products among many more.
•Paytmis an abbreviation for Payment through mobile has over 13,000 employees working in different divisions
hence making the user experience fast, secure and efficient
•It was founded in 2010 but operates as a subsidiary of One97 Communications.

14. FUTURE RECOMMENDATIONS
20XX Pitch Deck 14
Based on past purchases & transaction history Flipkartshould get automatic Product recommendations
which in turn will lead to increase in online shopping.
Most of the corporate houses in India offer Festive shopping cards for their employees as a part of corporate
engagement. Flipkartneed to launch such a festive shopping cards, such as Diwali, New Year, Bonus, Loyalty,
etc
To maximize customer lifetime value for long term run Loyalty Programs for existing high value e-consumers
should be launched.
Currently products are couriered directly without route planning which results in cost to eretailers. Google
maps should be used for customer location finding.
Multiple order delivery of single e-consumer is not delivered by single person. It is delivered by different
delivery boys. Multiple delivery planning should be done in order to save cost of delivery & time.

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KEY LEARNINGS FROM FLIPKART:
•THINK BIG, START SMALL
•PASSION AND PERSISTANCE
•ALWAYS EXPERIMENT
One of the biggest experiment they did was the BBD (Big Billion Day) which a many of you criticized,
but if you look at it closely, think of how amazing it was as a startup. They experienced 1Billion hits on
their servers that day. Saw a sale of over $100 Mnin that single day (Most startup even fail to reach
the number in a year) and still a lot of people bought what they wanted and they got it
•THINK GLOBALLY BUT ACT LOCALLY
•LEARN FROM FAILURES
They started a Music store called Flyte. somewhat similar to what iTunes is, but with a Indian touch.
They had a prepaid wallet in it and you can buy songs through it. But after trying to scale it for a year,
in 2013 June they shut it down.
•DOMINATE

17. THANK YOU
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