Case - The Littery | Transforming Litter into Lottery Tickets | TRANSFORMS.ME

Framework TRANSFORMS.ME applied to The Littery case. The basic idea is to transform litter into loterry tickets. The framework is here applied to design more socially engaging experiences for people.

TEDx talks and video insights: https://transforms.me/

2. TRANSFORMS.ME
CASE
TURNING
LITTERINTO
LOTTERY
TICKETS

3. Littering
fee
punish
Lottery
ticket
reward
TRANSFORMATIONTRANSITIONTRANSACTION
Display
others
engage

4. LITTERING
NEVER
ALWAYS
RARELY

5. TRIANGLE
CURVE
METRIC
CIRCLES
ARCHITECTURE
SOCIUM
MODERATION
ETHICS
1
234
5
678
TRANSFORMING
INTELLIGENT
DATA
ATTITUDE
BEHAVIOR
ENVIRONMENT
ATTITUDE
BEHAVIOR
ENVIRONMENT
-
+
+
PEOPLEMETRIC
BEHAVIORTODAY
TRANSFORMATIONFUTURE
SELF-
CONTAINED
SELF-
DRIVEN
JANUARY
1st
COMPETITION
LEARNING
COMPARISON
COOPERATIONNORMS
FACILITATION
RECOGNITION
AMPLIFY
OTHERS DECREASE
REVERSE
DYNAMIC
DESIGN
POSITIVENEGATIVE
INTENDED
UNINTENDED
BACKFIRING
TARGET
SURPRISE
DARK

6. ATTITUDE
Litter is just waste
BEHAVIOR
Throwing it anywhere
ENVIRONMENT
No smart bins available
TODAY

7. ATTITUDE
Litter is a lottery ticket
BEHAVIOR
Throwing it in The Littery
bins
ENVIRONMENT
The Litterybins are available
TOMORROW

8. ATTITUDE
ENVIRONMENT
Litter is just
waste
No smart bins
around
Throw it anywhere
-
Litter is a
lottery ticket
The Litterybins
are available
++
Throw in The
Littery
bins

9. City dwellers% of litter collected from
bins vs. ground
Throw litter anywhereToday 70%
Throw it in
The LitterybinsAfter a year 90%

10. City dwellers% of correctly
sorted litter
Throw litter anywhereToday 5%
Throw it in
The LitterybinsAfter a year 30%

11. SELF-
CONTAINED
Will always
litter
SELF-
DRIVEN
Never litter
JANUARY
1st
Willing but
unsuccessful not to
litter
TARGET

12. SELF-
CONTAINED
Ignore The
Litterytickets
SELF-
DRIVEN
Always looking
for The Littery
tickets
JANUARY
1st
Interested in The
Litterytickets but
still litter
TARGET

13. TRANSFORMING
The Litterybins providing instant feedback to users through interactive displays, colors, and
sounds, on and around the bins, as well as through the mobile app
INTELLIGENCE
AI recognition and smart algorithms to calculate the METRICS defined earlier
DATA
Data streams from The Litterybins

14. COMPETITION
LEARNING
COMPARISON
COOPERATIONNORMS
FACILITATION
RECOGNITION
SOCIAL
The Litterybins will mostly deploy the following principles:

15. LEARNING
HIT THE BIN
AND YOU WIN

16. LEARNING
HIT THE BIN
AND YOU WIN

17. COMPARISON
SORTING
ACTIVITY

18. NORMS
80%
MOST PEOPLE
PARTICIPATE
20%

19. FACILITATION
TICKETING
ACTIVITY NOW

20. COOPERATION
BUILDING
TOGETHER

21. Issy-les-
Moulineaux
WHO SORTS
BETTER
Clamart
Boulogne-
Billancourt
Malakoff
COMPETITION

22. RECOGNITION
JUST WON
1000 EUR

23. GREAT PERFORMANCE
LITTER MODERATE
PERFORMANCEBAD PERFORMANCE

24. POSITIVENEGATIVE
INTENDED
UNINTENDED
Intentionally
throwing
wrong litter
Engage in
using The
Litterybins
Purchase
unpackaged
products
Manipulating
the lottery
algorithm