Caso big mac resuelto

Questions

1. [Título del documento]

CASO BIG MAC

1. Describing each stage of the consumer -decision making process,
illustrate with examples how a health-conscious consumer would
decide about eating in a fast -food restaurant chain such as
McDonald’s?Use the Reading note provided to help you with the
answer.

For example, if you go to McDonalds you can eat healthy because every
menu like the Happy Meal has fruit, like Apple, also water or juice.And if you
go to the fast-food you eat the double or triple calories and is not healthy.


2. Discuss any two of the health initiatives launched by McDonald’s in
Europe, to explain wheter McDonald’s efforts to be associated with
good health rather than obesity are likely to be successful in the long
run.Justify your answer using the ‘factors influencing consumer
behaviour’.

Something that helps McDonalds to increase the sales and also the total gain
is the fact that the Company started to sell healthy food in the packages like
fruit, some ingredients that are healthier than another ones, also give to
children like a little magazine where they would find interesting data about
fitness, healthy, etc.And for the adults healthy packages contains a DVD with
rutines of yoga and fitness rutines.

3. Imagine that you are in charge of the marketing of McDoland’s in
France.Suggest a new product or service that can be launched to put
more focus on health-conscious consumer.Justify.

The children area games would contain activities that really increase the effort
of the kid to do the activity, also that the package where McDonalds gives you
the food contains some important data and that the portions are smaller than
now.