Catering Service: The Catering Basics ...

Catering Service: The Catering Basics

1. Catering
Service:
The Basics

2. WHAT IS CATERING?
•USUALLY HAVE A PRE-ARRANGED CONTRACT
•WITH LIMITED MENU (but depending on the contract)
•WITH A SPECIFIC COST
•SPECIFIC AUDIENCE
•FOOD IS EXTENSIVELY PREPPED AHEAD OF TIME
PROVISION OF FOOD AND BEVERAGE
FOR A SCHEDULED EVENT OR TIME

3. A CATERING SERVICE
USUALLY INCLUDES:
•FOOD
•BEVERAGES
•SETTINGS
•SERVICE STAFF
•VENUES
•MENU
PLANNING
•SEATING
•LINENS &
OTHER
EQUIPMENT

4. CATEGORIES OF CATERING
•INSTITUTIONAL
•FOR PROFIT
•SOCIAL
•NON PROFIT-DRIVEN

5. CATERER PROFILE/SKILLS
•CULINARY TALENT
•BUSINESS SENSE
•DESIGN SKILLS/SENSE OF STYLE
•INTERPERSONAL SKILLS
•HEALTH & FOOD SAFETY TRAINING
•NETWORKING ABILITY

6. CATERING IDENTITY
•FIND/CREATE YOUR NICHE
•PLATTERS
•DESSERTS
•DIETARY CONCERNS
•CULTURAL

7. Different Types of
Catering Services

8. INSTITUTIONAL CATERING
CONTRACTED FOOD SERVICE
 includes school, colleges, universities, hospitals,
orphanages, old age homes, prisons etc.
Some of these establishment does not required
any payment for the provision of food and
beverage.

9. INSTITUTIONAL CATERING
“CONTRACT FEEDER”
-LESS CREATIVE
OPERATION
EXAMPLES:
COLLEGES
HOSPITALS
NURSING HOMES
•RESPONSIBILITIES
-ALL FOOD IS
ORDERED AND
PREPARED
-STAFFING
-MAINTENANCE
-EFFICIENT

10. MOBILE CATERING
•LOW-END
•FOOD TRUCKS
*REQUIRE PERMIT
*INSURANCES
*KEEN PLANNING
*LIMITED MENU ITEMS
TAKING FOOD TO WHERE THE MARKET IS

11. MOBILE CATERING
•HIGH-END
•TRAILERS
*REQUIRE FLEXIBILITY
*ATTENTION TO DETAIL
*DIVERSE PERSONALITIES
*TIME CONSTRAINTS
*STATE OF THE ART EQUIPMENT
*STRESSFUL
TAKING FOOD TO WHERE THE MARKET IS

12. TRANSPORT CATERING
Provision of food and beverages to passengers, before,
during and after a journey on trains, aircraft and ships and
in buses or private vehicles is termed as transport
catering.
These services may also be utilized by the general public,
who are in the vicinity of a transport catering unit.
The major forms of modern day transport catering are
airline-catering, railways catering, ship catering and
surface catering in coaches or buses which operate on
long distance routes.

13. Examples of Transport Catering

14. INDUSTRIAL CATERING
provision of food and beverages to ‘people at work,’ in
industries and factories at highly subsidized rates
Catering for a large workforce may be undertaken by the
management itself, or may be contracted out to professional
caterers.
Depending on the choice of the menu suggested by the
management, catering contractors undertake to feed the
workforce for a fixed period of time at a predetermined
price.

15. Examples of Industrial Catering

16. CATERING SERVICE based on
LOCATION

17. ON-PREMISE CATERING
•FOOD PREPARATION IS ON-SITE WHERE THE
EVENT WILL TAKE PLACE
•EXAMPLES…..
•CRUISE SHIPS COUNTRY CLUBS
•RESTAURANTS RELIGIOUS GROUPS
•BANQUET HALLS PRIVATE CLUB
•HOTELS RESORTS

18. OFF-PREMISE CATERING
•CATERER OFTEN
TRANSPORTS FOOD TO
CHOSEN LOCATION
•REQUIRES LESS
CAPITAL/OVERHEAD
•LESS VISIBLE LOCATION IS
ACCEPTABLE
•LESS LIMITATIONS EXIST
•REQUIRES PHYSICAL
STRENGTH
•TIME COMMITMENT
FOR TRANSPORT
(LOGISTICS)
•EQUIPMENT RENTALS
•LESS CONTROLS
•HAS PRODUCTION FACILITY BUT EVENTS ARE HELD
ELSEWHERE

19. Skills Needed in the Catering Business
•Culinary skills is one of the essential skills that an individual should have in starting a
catering business or he/she have someone who have an excellent culinary skills.
•But aside from this, it is empirical as well to possess managerial skills to be able to handle
the business wisely.
•This skills are:
•1.Organization Skill
•2. Financial Skill
•3. Leadership Skill
•4. Marketing Skill
•5. Customer Service Skill

20. Skills Needed in the Catering Business
1.ORGANIZATION SKILL
•This vital in running a business
•This includes the activity of planning, budgeting, controlling ,
organizing, as well as staffing and marketing.
•Being  able to schedule events ahead of time and ensuring that
all services to be offered are available; the necessary staff
available to work should also be put in mind.
•Dealing with paper works is also necessary especially in
conducting inventory, handling contracts and such

21. Skills Needed in the Catering Business
2. FINANCIAL SKILL
• generally this skill need to be taught, especially
when it comes to budgeting, forecasting, accounting,
revenue management, and cost controls.
•Without these financial skills, one can quickly lose
sight of her/his budget and the possibility that
she/he may be losing money already.

22. Skills Needed in the Catering Business
3. LEADERSHIP SKILL
•hiring employees who not only cook or bake food but
also able to work events mis necessary.
•Leading a team to achieve the desired output by the
client will be put into play.
•There is also a need to know how to plan out large
events strategically as well as how to motivate all the
staff and ensure that they remain productive.

23. 4. MARKETING SKILL
•Promoting any product, service, or idea encompasses many different
marketing skills and personal qualities:
•The process begins with analyzing the audience and defining their
perceptions of the product, service or idea.
•Identifying those features or aspects of what are needed in marketing that
will be most appealing to the audience is essential.
•Verbal, writing and public speaking skills, when refined, will help you to
convey sales pitch clearly, and creativity will help to capture the attention
of the audience.

24. 5. CUSTOMER SERVICE SKILL
•Define as the act of supporting and advocating for
customers in their discovery, use, optimization, and
troubleshooting of a product or service. It's also the
processes that support the teams making good customer
service happen. The goal of customer service is to foster
lasting customer relationships.
•One should be observant and pay attention to the individual
needs of each client in a respectful and friendly manner.