Celebrating world breast feeding week(1 st aug 7th

1. CELEBRATING WORLD BREAST FEEDING WEEK(1 ST AUG- 7 TH AUG) PRESENTED BY: DEPARTMENT OF OBSTETRICS & CHILD HEALTH NURSING JINSAR, JABALPUR

2. WORLD BREASTFEEDING WEEK AUGUST 1 st - 7 th 2012

3. World Breastfeeding Week is celebrated every year from 1 to 7 August in more than 170 countries to encourage breastfeeding and improve the health of babies around the world. It commemorates the Innocenti Declaration made by WHO and UNICEF policy-makers in August 1990 to protect, promote and support breastfeeding.

4. WORLD ALLIANCE FOR BREASTFEEDING ACTION (WABA)

5. The World Alliance for Breastfeeding Action (WABA) was formed on 14 February, 1991. WABA is a global network of organizations and individuals who believe breastfeeding is the right of all children and mothers and who dedicate themselves to protect, promote and support this right. WABA acts on the Innocenti Declaration and works in close liaison with UNICEF.

6. VISION A world where breastfeeding is the cultural norm, where mothers and families are enabled to feed and care optimally for their infants and young children thus contributing to a just and healthy society.

7. MISSION To protect, promote and support breast-feeding worldwide in the framework of the Innocenti Declarations (1990 and 2005) and the Global Strategy for Infant and Young Child Feeding through networking and facilitating collaborative efforts in social mobilisation, advocacy, information dissemi - nation and capacity building.

8. GOAL To foster a strong and cohesive breastfeeding movement, which will act on the various international instruments to create an enabling environment for mothers, thus contributing to increasing optimal breastfeeding and infant and young child feeding practices.

9. FUNDING POLICY WABA does not accept funds or gifts from manufacturers or distributors of breast milk substitutes, related equipment such as feeding bottles and teats, commercial foods for breastfeeding mothers, or commercial complementary foods. It also does not accept funds or gifts from manufacturers of other products commonly used in infant feeding such as breast pumps and encourages WABA endorsers to adopt the same ethical stance.

10. THEMES OF WABA IN VARIOUS YEARS 1992 Baby-Friendly Hospital Initiative (BFHI ) 1993 Mother-Friendly Workplace Initiative (MFWI) 1994 Protect Breastfeeding: Making the Code Work 1995 Breastfeeding: Empowering Women

11. 1996 Breastfeeding: A Community Responsibility 1997 Breastfeeding: Nature's Way 1998 Breastfeeding: The Best Investment 1999 Breastfeeding: Education for Life

12. 2000 Breastfeeding: It's Your Right 2001 Breastfeeding in the Information Age 2002 Breastfeeding: Healthy Mothers and Healthy Babies 2003 Breastfeeding in a Globalised World ............for Peace and Justice

13. 2004 Exclusive Breastfeeding: the Gold Standard - ............Safe, Sound, Sustainable 2005 Breastfeeding and Family Foods: Loving & Healthy - ............Feeding Other Foods While Breastfeeding is Continued 2006 Code Watch - 25 Years of Protecting Breastfeeding 2007 Breastfeeding: The 1st Hour - Save ONE million babies!

14. 2008 Mother Support: Going for the Gold Everyone Wins! ............ 2009 Breastfeeding: A Vital Emergency Response ............ 2010 Breastfeeding, Just 10 Steps! - ............The baby friendly way 2011 Talk To Me! Breastfeeding - ............A 3D Experience

15. THEME OF THIS YEAR

16. THEME OF YEAR 2012

17. CELEBRATING 20 YEARS WBW AND 10 YEARS OF WHO/UNICEF'S GLOBAL STRATEGY FOR INFANT AND YOUNG CHILD FEEDING Twenty years ago, the World Alliance for Breastfeeding Action (WABA) launched its first World Breastfeeding Week (WBW) campaign with the theme: "Baby-Friendly Hospital Initiative". The week is set aside to encourage breastfeeding and commemorate UNICEF and WHO’s Innocent Declaration on the protection, promotion and support of breastfeeding worldwide.

18. The theme of this year’s World Breastfeeding Week is ‘Understanding the Past, Planning for the Future,’ a relevant reference to the lessons learnt and the achievements over the past 20 years on infant and young child feeding (IYCF), and is a call to action to bridge existing gaps in policies and programs supporting breast- feeding and IYCF.

19. The World Health Organisation (WHO) and the United Nations Children's Fund (UNICEF) jointly developed and launched the Global Strategy for Infant and Young Child Feeding in 2002, identifying a clear need for optimal infant feeding practices in reducing malnutrition as well as poverty.

20. The Global Strategy also calls for the development of comprehensive national policies on infant and young child feeding and provides guidance on how to protect, promote and support exclusive breastfeeding for first six months with timely introduction of adequate, safe and properly fed complementary foods in addition to guidance on continued breastfeeding for two years or beyond.

21. OBJECTIVES To recall what has happened in the past 20 years. To celebrate successes and achievements. To assess the status of implementation of the Global Strategy for Infant and Young Child Feeding. To call for action to bridge the remaining gaps in policy and programmes on breastfeeding /infant and young child feeding (IYCF).

22. To draw public attention on the state of policy and programmes on breastfeeding and infant and young child feeding. To showcase national work at global level

23. HISTORY OF ACTION ON BREASTFEEDING Going back to the 1970s, when the breastfeeding movement took centre stage by exposing the devastating effects of bottle feeding, the international debate led to the World Health Assembly adopting the International Code of Marketing of Breast milk Substitutes (known as The Code) in 1981. In 1990, WHO and UNICEF led efforts to adopt the ‘Innocent Declaration on Infant and Young Child Feeding’ that set forth 4 operational targets which were:

24. Appoint a national breastfeeding coordinator with appropriate authority. Ensure that every facility providing maternity services fully practises all the ‘Ten Steps to Successful Breastfeeding’ . Give effect to the principles and aim of The Code and relevant World Health Assembly resolutions. Enact imaginative legislation protecting the breastfeeding rights of working women.

25. The ‘Ten Steps’ led to the ‘Baby friendly Hospital Initiative’, launched in 1992, and during the next ten years, many hospitals worked to become baby friendly, and many health workers were trained on breastfeeding counselling, to help mothers to breastfeed optimally both in hospitals and in the community. (Twenty years of progress have been documented by UNICEF and updated by CGBI at WABA’s request .

26. In 2002, to enhance progress, WHO and UNICEF developed and launched the Global Strategy for Infant and Young Child Feeding, which set out 5 additional targets: • to develop and implement a comprehensive policy on infant and young child feeding • to ensure that health and other relevant sectors protect promote and support exclusive breastfeeding for six months and continued breastfeeding up to two years of age or beyond

27. to promote timely adequate safe and appropriate complementary feeding with continued breastfeeding to provide guidance on feeding infants and young children in exceptionally difficult circumstances (malnutrition, low birth-weight, emergencies, and HIV infection) to consider what new legislation may be required to give effect to The Code

28. IBFAN

29. The International Baby Food Action Network,  IBFAN , consists of public interest groups working around the world to reduce infant and young child morbidity and mortality. IBFAN aims to improve the health and  well-being of babies and young children, their mothers and their families through support of breastfeeding and optimal infant feeding practices.

30. FOUNDATION OF IBFAN IBFAN is one of the longest-surviving single-issue organisations. IBFAN was founded on October 12th, 1979 after the joint meeting of WHO and UNICEF on Infant and Young Child Feeding

31. ACTIVITIES OF IBFAN IBFAN is an International Network. Structured like a net, it encompasses the Earth. Groups are diverse: they may work on infant feeding issues alone, or they may be mother support groups, consumer associations, development organisations or citizens rights groups. Some are staffed by volunteers, some have full time staff. What all groups have in common is they take Action to bring about implementation of the International Code and the subsequent, relevant Resolutions of the World Health Assembly.

32. CONCLUSION AS VARIOUS NGOS PROMOTING THE IMPORTANCE OF BREASTFEEDING , WE NURSES ALSO SHOULD BE INSPIRED BY THIS VISION AND WE EVERYONE HAVE THE RESPONSIBILITY TO PROMOTE OUR BABY’S HEALTH AND OUR OWN. SO WE RIGHTLY CONCLUDED THAT “ UNDERSTANDING THE PAST, PLANNING FOR THE FUTURE”