Cement Pitch

Cement client Pitch (Idealization)

1. Shayan Alwani - 1957131 Real Strength Cement Build the Dreams – Khuwabon ki Tameer

2. About the brand

3. Real Strength Cement INFOGRAPHIC Real Strength Cement Company has been operating out of its production facility in Sindh since 1975. The company is now in the process of setting up a new cement plant, which will expand capacity and enhance the product quality substantially. The company has recently been acquired by the Nishat Group but it has not been highlighted much as of yet. In terms of size, the company is presently at fifth position amongst the five cement producers in the southern region. Real Strength Cement was traditionally perceived as a low quality, low priced cement. While after its recent takeover by Nishat Group, it has moved up the perception graph – yet a lot of ground remains to be covered

4. Product Real Strength Cement currently offers two types of cement : Ordinary Portland Cement (OPC) – RhinoPower Sulphate Resistant Cement (SRC) – SuperStrength INFOGRAPHIC

5. Competitive Analysis Lucky Cement Tameer se Tameer tek – Tag line 360 Presence in media Strong Clientele Strong Product line Availability is across the Pakistan and rest of world Market Leader Operating under Yunus group of Companies 25% Market Share Falcon Cement Humari saakh humari taqat – Tagline One of the pioneer brand in Pakistan Strong Market Share Good Brand Image Diverse Product Range Strong market Penetration Market Share 25%

6. Target Audience Male - Female Gender A - B - C Socio Economic Class Architect, Retainer, Family Decision Maker Business 2 Consumer FWO, Civil Engineers, Construction firm ,Students of Engineering, Universities, Government Business 2 Business

7. PROPOSED STRATEGIC SOLUTION The top priority to implement a good strategic plan is to increase the value of our company. For example, if the company plans to expand to Central Punjab, then targeting investors from that area could turn out to be a good investment for the company, including local retailers and the public sector, using alternative energy such as solar or wind.. Use local Stakeholder and Alternative Energy solution

8. Cement Attributes Consumer Think: Quality , Price, suitability, weather /nature resistance Safe , Strong , together, aesthetic, long lasting, Brand Loyalty Respect , Proud, happiness,Nostalgia

9. Consumer Insight Cement is the product which sale in bulk P rices are major factor which influence buyer purchase decision, price are divided in category wise there is list of category A and B respectively. That’s why consumer/ Contractor tries to continue with same brand which is trusted and tested . Third availability of product in important every brand is not available in every region

10. Narrative Idea Jaise Inth se Inth mila key banta ha Ghar , waise hi khuwab se khuwab mila key banti ha tabeer

11. Build the Dreams “ BIG I DEA خوابوں کی تعمیر

12. Innovative Business Idea Since we have to meet sustainability goals real strength cement will cover the process from furnace oil to alternative energy, which actually decreases operating costs and eventually we get benefits from this cost will lower the production of cement and, secondly, it will also be environmentally friendly.

13. Digital Amplification SEM /SEO Google AdWords Campaigns One of the most powerful channels for content amplification we use. When you decide the specific questions your prospects pose and use your advertisements to provide actionable responses, paid searches work particularly well . At Zameen.com, Bahira town, DHA scheme, Government Scheme websites Brand Awareness Masthead YouTube Marketing Sponsored YouTube videos offer a highly affordable way to get your message across to a select, qualified prospect audience. Correctly structured, can exponentially enhance your content through likes and shares.masterhead Brand Recall Digital Content Digital Content Using online channels like teeli and other platform in netflex and make digital content help to create brand perception Brand Perception Just like a microphone increases the range and power of your voice, content amplification increases the range and influence of your digital marketing

14. On Ground Amplification CSR Cooperate Social Responsibility Real Strength Cement built shelter homes in collaboration with government which help to achieve one of the poverty alleviation Goal (Sustainability Development Goals) which ultimately helps to increase brands equity. Shelter Home Brand Equity Lucky Draw Business To Business Retailer and wholesaler are one the stakeholder in cement industry which drive the market by word of mouth and personal advise. To maximize this opportunity brand should target B2B customer by doing luck draw activities ( Umrah Ticket, Dubai Return Ticket, Car). By doing this activation brand will achieve brand image Lucky Draw Brand Loyalty Mall Activity Business To Costumer To attract the audience we will arrange malll activates to engage children, parents , engineers to build brand precption LEGO Games Brand Perception

15. Thank You Shayan Alwani – Ideation Techniques