Census 2011: Rural Urban Skews

As part of our India Marketing course by Mr. Harish Bijoor, here are various insights on Census 2011 based on certain parameters as specified in the course.

1. India Marketing Insights from Census 2011 By Disha Ghoshal FT201032

2. Census 2011: Rural-Urban Skews In 2011, the government of India collected data from 608786 villages, 7742 towns, and 5767 tehsils across 640 districts however the response rate was only over 97 to 98 %. India’s population was 121,05,69,573 out of which 83,34,63,448 was rural and 37,71,06,125 was urban. This goes on to show that about 68.5% percent population of India is still in rural parts while only 31.5% approximately stay in the urban areas.   2001 2011 Difference India 102.9 121.0 18.1 Rural 74.3 83.3 9.0 Urban 28.6 37.7 9.1 During 2001 – 2011, the population of India increased by 181.4 million Increase in Rural areas was 90.4 million Increase in Urban areas was 91.0 million

3. Insights: Population and Growth The l evel of urbanization rose from 27.81% to 31.16 % The proportion of rural population decreased from 72.19 % to 68.84 % Slow overall growth rate of population with sharp decline in rural areas, while the growth rate in urban areas was almost the same .   2001 2011 Difference India 102.9 121.0 18.1 Rural 74.3 83.3 9.0 Urban 28.6 37.7 9.1   2001 2011 Difference India 21.5 17.6 -3.9 Rural 18.1 12.2 -5.9 Urban 31.5 31.8 +0.3

4. Insights : Sex Ratio and Child Sex ratio The overall improvement in sex ratio is better in urban areas. Sex Ratio is 940 females on an average per 1000 males and child sex ratio is 914 females per 1000 males. The urban c hild sex ratio is poorer than in the rural areas, with the child sex ratio in rural areas about 4 times that of urban areas. The numbers fell to 8.9 million children in rural areas, while in u rban areas they have increased to 3.9 million .   2001 2011 Difference India 933 940 +7 Rural 946 947 +1 Urban 900 926 +26 0-6 years 927 914 -13 Rural 934 919 -15 Urban 906 902 -4 4 Southern states with Kerela leading, while Haryana is the worst performing state.

5. Insights: Literacy Rate, Gender wise   2001 2011 Difference India 64.8 74.0 +9.2 Rural 58.7 68.9 +10.2 Urban 79.9 85.0 +5.1 The literacy rate in rural areas improved more than two times than that in urban areas The rural urban literacy gap that was 21.2 % points in 2001, came down to 16.1 % points in 2011 There was a huge i mprovement in female literacy almost 1.5 times than that of males in both rural and urban areas The gender gap in literacy came down from 24.6 to 19.8 in rural areas and from 13.4 to 9.8 in urban areas   2001 2011 Difference Males 75.3 82.1 +6.8 Rural 70.7 78.6 +7.9 Urban 86.3 89.7 +3.4 Females 53.7 65.5 +11.8 Rural 46.1 58.8 +12.7 Urban 72.9 79.9 +7.0

6. Rural Population in States Top Three States : Absolute Share* • Uttar Pradesh: 155.11 million 18.6% • Bihar: 92.07 million 11.1% • West Bengal: Bottom Three States : 62.21 million 7.5% • Sikkim 0.45 million 0.1% • Mizoram 0.52 million 0.1% • Goa 0.55 million 0.1% * - Share to total Rural Population in the country. Source: http :// censusindia.gov.in/2011census/population_enumeration.html

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