Channel Strategy Guidelines for business.ppt

How to design strategy for channel

1. 5a. CHANNEL STRATEGY
•Provides the overall channel mix and phasing, combined with clearly
defined roles for each channel for the campaign.
•Please specify ‘must have’ channels and where there is channel flexibility.
IBC tip: To ensure channel phasing is clear, do not insert the Channel
Strategy as a wheel.

2. 5b. CHANNEL GUIDELINES
•Provides detailed guidelines to support the Channel Strategy in relation to
budget, including % split by channel and phasing.