Chap 8 Marketing & Sales for business plan.pptx

Chap 8 Marketing & Sales for business plan.

1. marketing And sales Presented by: 13020 Ramsha 13117 Maymoon Ali 13022 Rida Fatima 13095 M.Islam 13072 Muqarrab hassan

2. WHAT IS Marketing? Marketing is the process of getting people interested in your company's product or service. This happens through market research, analysis, and understanding your ideal customer's interests. The purpose of marketing is to research and analyze your consumers all the time where you’ll have to: conduct focus groups send out surveys study online shopping habits and ask one underlying question: "Where, when, and how does our consumer want to communicate with our business?" 2

3. Marketing strategy The role of a marketing strategy is to map out how you plan to promote and sell a product or service. Its ultimate goal is to reach your target audience through marketing and advertising campaigns and then get them to buy or engage with your service. Now the question arises “How to create a successful marketing strategy?” 4 Ps of marketing (Product mix) is an important marketing strategy that companies must adopt to understand the market & sell their products effectively. 3

4. Promotion Promotion is how you advertise your product or service. Through promotional activities, you will get the word out about your product with an effective marketing campaign that resonates with your target audience.  Place Place is where you sell your product, and the distribution channels you use to get it to your customer. Like price, finding the right place to market and sell your product is key to reaching your target audience. Price Price is the cost of a product or service. When marketing a product or service, it is important to pick a price that is simultaneously accessible to the target market and meets business goals. Product The product is the good or service being marketed to target audience. Generally, successful products fill a need not currently being met in the marketplace or provide a novel customer experience that creates demand.

5. Content Marketing In the past decade, there's been a shift in the marketing mindset. Today we see a rise in blogs, podcasts and webinars that are engaging and inclusive to audiences—so they feel more connected with brands. Content marketing creates a strategic opportunity for your business to connect with a customer meaningfully. It also helps you generate awareness, become an authority and tell a story. 5

6. Search engine optimization (SEO) Search engine optimization (SEO) can be used as a core marketing strategy or a marketing tactic. In either case, a solid SEO strategy centers around making a brand’s content desirable, discoverable and accessible for web users via search engines like Google and Facebook. Using SEO techniques, you'll direct the right kind of traffic to your site. People who find you through searches already arrive at your business website with intent. 6

7. Email marketing and newsletters Recent studies show that 89% of marketers use email as the primary channel for generating leads. However, for email marketing campaigns to succeed, they need to deliver the right kind of message to your audience (no spammy "Buy now" emails). Good email marketing builds a relationship and acquires trust with readers. When done correctly, your newsletter and email marketing strategy can create a strong ROI, improve customer retention and influence purchasing decisions. 7

8. Advertising From social media advertising to TV and print advertising, the options for advertising campaigns greatly vary. One thing is clear, online advertising is a powerful way to get your audience's attention. To choose the proper advertising methods for your business, consider: Your audience Costs and budget Timing and length of your campaign 8

9. Affiliate marketing To answer the question, “What is affiliate marketing?” you can think of it as paid partnerships where others promote your brand for you. This type of marketing is increasing in popularity, and more and more companies are rolling out their own affiliate programs. Due to this growth, today, 81% of advertisers include affiliate marketing as part of their overall marketing strategy. 9

10. MARKETING PLAN A marketing plan is a blueprint that outlines your strategies to attract and convert your ideal customers as a part of your customer acquisition strategy. It’s a comprehensive document that details your: Target audience: Who you’re trying to reach Marketing goals: What you want to achieve Strategies and tactics: How you’ll reach your goals Budget: Resources you’ll allocate Metrics: How you’ll measure success 10

11. 5 STEPS TO GANERATE A GOOD MARKETING PLAN

12. Pricing policy A pricing policy is a company's approach to determining the price at which it offers a good or service to the market. Pricing policies help companies make sure they remain profitable and give them the flexibility to price separate products differently. The pricing of the products involves consideration of the following factors: Cost Data Demand Factor Consumer Psychology 12 Competition Profit Government Policy

13. sales 13

14. Sales are the primary source of income for businesses. Without sales, there is no cash flow, and without cash flow, businesses can't operate. Selling products or services allows a company to generate the funds needed for growth, innovation, and sustainability. Sales 14

15. Sales strategy Sales strategy is the backbone of any business's revenue generation efforts. It's not just about selling more products or services. It's about selling them to the right people, at the right time, and in the most efficient way possible. A well-defined sales strategy helps your business identify and understand your target market, pinpoint potential challenges, and devise ways to overcome them. It provides guidance on how to nurture leads, close deals, and maintain customer relationships. 15

16. 5 winning sales strategy examples 16 This strategy involves a deep understanding of the client's challenges and presenting our product as the solution to their problems. This approach places the spotlight on the added value that our product or service brings to the customer. We focus on building long-term relationships with customers, often by understanding their needs, and delivering solutions In this approach, we position ourselves as trusted consultants or advisors, helping customers make informed decisions This innovative strategy involves using social media platforms to find and engage with potential customers.

17. Solution selling 17 This strategy involves a deep understanding of the client's challenges and presenting our product as the solution to their problems. This approach places the spotlight on the added value that our product or service brings to the customer. We focus on building long-term relationships with customers, often by understanding their needs, and delivering solutions In this approach, we position ourselves as trusted consultants or advisors, helping customers make informed decisions This innovative strategy involves using social media platforms to find and engage with potential customers.

18. Value-based selling 18 This strategy involves a deep understanding of the client's challenges and presenting our product as the solution to their problems. This approach places the spotlight on the added value that our product or service brings to the customer. We focus on building long-term relationships with customers, often by understanding their needs, and delivering solutions In this approach, we position ourselves as trusted consultants or advisors, helping customers make informed decisions This innovative strategy involves using social media platforms to find and engage with potential customers.

19. Relationship selling 19 This strategy involves a deep understanding of the client's challenges and presenting our product as the solution to their problems. This approach places the spotlight on the added value that our product or service brings to the customer. We focus on building long-term relationships with customers, often by understanding their needs, and delivering solutions In this approach, we position ourselves as trusted consultants or advisors, helping customers make informed decisions This innovative strategy involves using social media platforms to find and engage with potential customers.

20. Consultative selling 20 This strategy involves a deep understanding of the client's challenges and presenting our product as the solution to their problems. This approach places the spotlight on the added value that our product or service brings to the customer. We focus on building long-term relationships with customers, often by understanding their needs, and delivering solutions In this approach, we position ourselves as trusted consultants or advisors, helping customers make informed decisions This innovative strategy involves using social media platforms to find and engage with potential customers.

21. Social selling 21 This strategy involves a deep understanding of the client's challenges and presenting our product as the solution to their problems. This approach places the spotlight on the added value that our product or service brings to the customer. We focus on building long-term relationships with customers, often by understanding their needs, and delivering solutions In this approach, we position ourselves as trusted consultants or advisors, helping customers make informed decisions This innovative strategy involves using social media platforms to find and engage with potential customers.

22. Sales plan is like a roadmap that provides direction and guidance to your sales teams so they can optimize processes, activities, and workflows to deliver better results. It sets the stage for your sales efforts by defining what needs to happen, how it will happen, when, and by whom. Now let’s explore why sales planning should be a priority: SALES PLAN 22

23. benefits of effective sales planning 23 Increased efficiency - A thoroughly formulated sales plan eliminates guesswork, aligns activities across teams, and ensures the best use of resources and budgets. Improved team alignment - Since a sales plan documents objectives, strategies, metrics, and tactical plans clearly, it ensures the entire sales team is working in coordination toward those common goals. Effective budgeting - Sales plans allow businesses to realistically budget and allocate resources and capital wisely based on projected revenues and costs. Higher win rates - A sales plan zeros in on ideal customer profiles, and their needs, and pinpoint strategies to engage them.

24. CONCLUSION From the above discussion, it can be concluded that marketing strategy defines what your product should achieve and how that supports the organization and is brought to life through marketing plan. Companies utilize the marketing plan and strategy to identify the direction of the company's activities. The company must also be clear in terms of the sales strategy of the product in order for them to plan the activities needed to reach the destination and to achieve its goals, 24

25. Feel free to ask any question