Chapter 1: Event Planning & Development

Chapter explaining on event concept

1. CHAPTER 1:
THE STRATEGIC PLANNING OF
EVENT DESIGN
SITI MAHERA BINTI AHMAT AMIN
FACULTY OF BUSINESS, HOSPITALITY AND TECHNOLOGY
UNIVERSITI ISLAM MELAKA

2. LEARNING OUTCOMES
Students may understand the trends and dynamics in the event sector
Students can understand well the practical approach toward sport event
management
Students may identify the strategy checklist in planning an event
Students may clarify the internal & external objectives of an event
Students may adjust the event itineraries according to client needs and wants

3. INSIGHT INTO TRENDS AND DYNAMICS IN
THE EVENT SECTOR

4. Event sector of tourism industry is young, dynamic,
and growingand maturing at a rapid rate
Events becoming established as an integral and major part
of tourism development and marketing
strategies

5. systematic development, planning,
marketing and holding of events as tourist
attractions

6. GOALS
OF
EVENT
TOURISM
Create
favorable
image of
destination
Expand
traditional
tourist
season
Spread
tourist
demand
Attract
foreign and
domestic
visitors

8. SPORT EVENT MANAGEMENT:
A PRACTICAL APPROACH
Quality
needed??
Meticulous
Creative &
innovative
Energetic &
enthusiastic
Diplomatic
but also
persuasive
and forceful
Dilligent,
committed
&
hardworking
Positive &
got
experience

9. Check key factors:
Is this event
good idea?
Do we have
the right
skills?
Who will
participate?
Do we have
right infra?
Where it will
be held?

10. STRATEGY CHECKLIST
Planner’s best friend!
Invaluable tool for successfully managing your event
Known as work back schedule

11. Create own event
checklist template
(asana/podio/google
docs)
Establish event
essentials
Build event budget Create event design
Plan décor
Get creative with
food & drinks
Hire entertainment
& plan guest
experience
Map out mktplan
Plan for unexpected
Create chart of
event day logistic
Plan to follow up
after event
Take time to debrief

15. CLIENTS ITINERARY
Pick right
tool for the
job
Make your
schedule
easy to share
Prepare for
lots of edits
Create
reusable
templates
Keep yur
itinerary
easy to read
Implement
timesaving
triggers