What colors should I choose when creating documents? When choosing color, associate the meaning of the color with your message: • Red expresses danger, power, or energy and often is associated with sports or physical exertion. • Brown represents simplicity, honesty, and dependability. • Orange denotes success, victory, creativity, and enthusiasm. • Yellow suggests sunshine, happiness, hope, liveliness, and intelligence. • Green symbolizes growth, healthiness, harmony, blooming, and healing and often is associated with safety or money. • Blue indicates integrity, trust, importance, confidence, and stability. • Purple represents wealth, power, comfort, extravagance, magic, mystery, and spirituality. • White stands for purity, goodness, cleanliness, precision, and perfection. • Black suggests authority, strength, elegance, power, and prestige. • Gray conveys neutrality and, thus, often is found in backgrounds and other effects. 36