Chapter 2 AGC320 - Week 1 -12 Presentation

Presentation

1. Persuasion involves symbolic communciation between two or more people with intent to ch an ge, reinforce, or shape At ti tudes , beliefs, and or/ behaviors of the reciever.

2. At ti tudes Chapter 2 Definition Formation Measurement

3. Participation

4. She has at ti tude . What is your at ti tude about the gender discrinatio? He needs an at ti tude adjustment. He has a bad at ti tude .

5. Participation Question 1. What does the term attitude mean to you? 2. What is your attitude about your university? What is your attitude about your university’s rival? 3. How might an attitude be measured?

6. Definition At ti tudes “… learned prediposition to respond in a consistently favorable or unfavorable manner with respect to a given object” Fishbein and Ajzen (1975) “...a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor” Eagly and Chaiken (1993) ”... a ttitude is reserved for evaluation tendencies, which can both be inferred from and have an influence on belief, affect, and overt behavior” Albarracin, Zanna, Jhonson, and Kumkale (2005) 1 2 3

7. affect related to behavior tied to an object consistent learned

8. I love yoga because I get to do meditation, and I believe it helps me relax, so I will go to class each week. I am frightful of roller coasters, and I believe they are not fun, so I will be on the carousel at the park with my dog.