Chapter 2: The Business Mission_STM.pptx

- Value
- Vision
- Mission
- Goal
- Objective
- Strategies
- Activities

1. ធ្វើបទបង្ហាញ ដោយ៖ ប៊ី វិចិត្រ The Business Mission បេសកកម្មអាជីវកម្ម 015 777 914 015 777 914 | 067 777 914 [email protected] Chapter 2

2. គោលបំណង បន្ទាប់ពីសិក្សាមេរៀននេះចប់ សិស្សនិស្សិតនឹងបានដឹងអំពី៖ គុណតម្លៃរួម ( Corporate Value ) ចក្ខុវិស័យ ( Vision ) បេសកកម្ម ( Mission ) គោលដៅ ( Goal ) គោលបំណង ( Objective ) 2 Presented by Mr. By Vichet

3. Corporate Value 3 Identifying Values Developing a Corporate Values Why are Values Important? Presented by Mr. By Vichet

4. Corporate Value 4 Identifying Values The process of identifying values is a very important exercise for both newly established and existing companies. For newly established companies, the process is performed by the individual owner/entrepreneur. For existing companies, the process is often performed through a committee involving senior management. Presented by Mr. By Vichet

5. Corporate Value 5 Presented by Mr. By Vichet

6. Corporate Value 6 Presented by Mr. By Vichet

7. Corporate Value 7 Presented by Mr. By Vichet

8. Corporate Value Step 1: Distribute a one page values form to be completed by selected top managers and key personnel in the company. Each participant is asked to select only 5 values which they think best represents the company. Rank the values from 1 to 5 according to their importance. 8 Presented by Mr. By Vichet Developing a Corporate Values

9. Corporate Value Step 2: Collect the Values Forms and summarize results on a large flipchart or whiteboard. Step 3: Brainstorming Exercise Step 4: Reach final agreement by consensus on the best values to represent company. 9 Presented by Mr. By Vichet Developing a Corporate Values

10. Corporate Value 10 Value Selection Form Excellence Freedom Honesty Safety Quality Speed Presented by Mr. By Vichet Accountability Commitment Creativity Customer service Dependability Equality Entrepreneur

11. Corporate Value Example: NORTHWEST AIRLINES Our VALUES: Northwest has eight essential values or standards that Northwest people are expected to uphold. 1. Safety first, 2. Honesty, 3. Integrity, 4. Trustworthiness, 5. Respect for self, 6. Respect for others, 7. Respect for property, 8. Caring. 11 Presented by Mr. By Vichet

12. Corporate Value 12 Presented by Mr. By Vichet Why are Values Important? Customer Management & Employees Living Values!

13. Vision Presented by Mr. By Vichet 13 now ? 5 – 10 years A picture Where the company is going in the next 5-10 years

14. Vision General Motors: Our vision is for GM to be the world leader in transportation products and services”. 14 Presented by Mr. By Vichet

15. Vision 15 Presented by Mr. By Vichet Dell Computer Corp: To become the world leader in computer sales for home, office, and university use.

16. Vision “ 16 Presented by Mr. By Vichet World class product, World class brand”

17. Mission What the company is now? What the company is providing to the society? Tell scope of operation in terms of product Tell scope of operation in terms of market Tell philosophy of how to do business or treat employees 17 Presented by Mr. By Vichet

18. Mission Components of a Mission Statement Customers Products/Services Markets Technology Growth/Profitability Philosophy Self-Concept 18 Presented by Mr. By Vichet

19. Nike mission statement is “to bring inspiration and innovation to every athlete in the world .” Mission Presented by Mr. By Vichet 19

20. Mission 20 Presented by Mr. By Vichet

21. MISSION “Bring together people and products in all corners of the globe” Mission 21 Presented by Mr. By Vichet

22. Goal 22 Presented by Mr. By Vichet Goals Ex: ABC Company wants to increase number students scholarship in next year. Are future targets or end result that an organization wishes to achieve. General Statement

23. Goal 23 Presented by Mr. By Vichet

24. Objective 24 Presented by Mr. By Vichet Objectives Specific Statement Ex: ABC Company wants o increase number students scholarship than last year 10% in majoring Management.

25. Questions What is Core Value? What is Mission? What is Vision? What is Goal? What is Objective? 25 Presented by Mr. By Vichet

26. Thank You For Your Pay Attention! 26 Presented by Mr. By Vichet