chapter-6-advertising-organizations-and-legal-environment.pptx

ADVERTISING ORGANIZATION

1. ADVERTISING ORGANIZATIONS AND ITS LEGAL ENVIRONMENT Chapter 6

2. THE ADVERTISING ORGANIZATIONS

3. ADVERTISING BOARD OF THE PHILIPPINES OR ADBOARD is a governing body composed of representatives of national organizations involved in advertising practices. Ad Board is the umbrella organization of the advertising industry. Was formed as result of a series of meetings in 1973. The board was incorporated on May 3, 1974. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

4. AD BOARD MISSIONS: To recognize self-regulation as the cornerstone of its existence; To uphold the highest standards of fair play and professional ethics; To foster harmony among members; To safeguard the interests of customers through truthful and responsible advertising; To create the environment where world class advertising flourishes Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

5. AD BOARD VISION: We are the voice of the Philippine advertising industry. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

6. ASSOCIATION OF ACCREDITED ADVERTISING AGENCIES-PHILIPPINES (4AS-P): is one of the sectoral members of Adboard . On July 6, 1977, two advertising agencies namely: Association of Philippine Advertising Agencies (APAA) and the Lapian ng mga Adbertaysing Praktisyoner na Pilipino sa Ikauunlad ng Sambayanan (LAPPIS) merged into a single body, the Association of Accredited Advertising Agencies-Philippines. Its aim is to uphold understanding and cooperation between advertising sectors and encourage acceptable business practices to protect the entire advertising industry as well as the welfare of the entire consuming public. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

7. PHILIPPINE ASSOCIATION OF NATIONAL ADVERTISERS (PANA): BASIC PRINCIPLES: The belief that the advertising is an essential factor in the marketing of goods and services and, consequently, is an important factor in the economic life of the country; The belief that the interests of consumers should be the primary concern of advertisers in cases of conflict, the interest of the consumers should prevail; Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

8. PHILIPPINE ASSOCIATION OF NATIONAL ADVERTISERS (PANA): BASIC PRINCIPLES: The belief that public confidence in advertised goods and services should be promoted and practiced, and therefore any practices that tend to undermine the confidence should be prevented or corrected; The belief in the upliftment of the standards and practices of advertising. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

9. PANA COMMITTED TO: Protect consumers’ interests through fair and honest advertising; truth in advertising is the one voice PANA speaks, collectively and individually; Develop its members as responsible and market-sensitive practitioners through relevant educational programs and interaction; Partner with other industry organizations in national building through responsible advertising and media content. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

10. ADVERTISING SUPPLIERS ASSOCIATION OF THE PHILIPPINES (ASAP): OBJECTIVES: To professionalize and uplift the conduct of business and ethical standards of the advertising services, production suppliers, firms and entities; To promote the welfare of the association and its membership. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

11. ADVERTISING SUPPLIERS ASSOCIATION OF THE PHILIPPINES (ASAP): OBJECTIVES: To link with other service-oriented firms and production suppliers in the global community for information, technology and craftsmanship updates; To uphold the precept of the Advertising Board of the Philippines and tenets of industry self-regulation; To foster social responsibility among members and the multi- sectoral advertising community for the welfare of practitioner, other Ad Board members and general public. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

12. UNITED PRINT MEDIA GROUP (UPMG): ABS – CBN Publishing Liwayway Publishing Malaya Manila Bulletin Publishing Manila Times Publishing Philippine Daily Inquirer Pilipino Star Ngayon The Philippine Star Women’s Home Companion Mr. and Mrs. Publishing Business World Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA MEMBER PUBLICATIONS AND OFFICIAL REPRESENTATIVES INCLUDE:

13. KAPISANAN NG MGA BRODKASTER SA PILIPINAS (KBP): (KBP) As a trade organization was conceived to work for the solution of the problems besetting the industry. It strictly enforced programming advertising practices Set –up maximum commercial loads for both radio and television programs for Metro Manila and the provinces. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

14. CINEMA ADVERTISING ASSOCIATION OF THE PHILIPPINES (CAAP): CINEMA is regarded as a supplementary medium. Its inherent characteristics of sight, sound, and motion presented on a wide screen to a captive audience, make it a very powerful advertising medium. Cinema Advertising in the Philippines is assured of its rightful place in the advertising scene. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

15. INDEPENDENT BLOCK TIMERS ASSOCIATION OF THE PHILIPPINES (IBA): was formed to participate in the challenge of the broadcast industry, the alliance which would bring about changes and improvements in the industry and would carry a stronger voice to meet the increasing demands for improvement and development in the dynamic world of broadcasting. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

16. IBA’S THREE-POINT SCHEME: To work for the professionalism of the blocktiming industry and to participate and contribute in the upliftment of program standards; To enhance and make more effective the working relationships between IBA and the networks and to work in close consultation with advertisers and advertising agencies, as well as other industry related organization, in all trade matters affecting each other mutually; To foster social responsibility among blocktiming practitioners and help protect the welfare of the general viewing public. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

17. OUTDOOR ADVERTISING ASSOCIATION OF THE PHILIPPINES (OAAP): Members drew up its code of ethics. THE CODE TAKES AN EIGHT-POINT FRAMEWORK: Build structures only in areas where provincial or local government regulations permit the building of such structures; Locate structures with discretion and good taste with respect to frequency and concentration; Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

18. OUTDOOR ADVERTISING ASSOCIATION OF THE PHILIPPINES (OAAP): 3. Support zoning based on sound community planning; 4. Display only outdoor advertising which adheres to the Philippine Code of Advertising Standards; 5. Place displays only on properties owned or leased by the outdoor plant operators; Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

19. OUTDOOR ADVERTISING ASSOCIATION OF THE PHILIPPINES (OAAP): 6. Follow rigid standards of design, construction and maintenance in the interest of safety and good viewing; 7. Support actively and continually worthy public causes through the contribution of space; 8. Fulfill obligation to advertisers and their agencies or their representatives both in the letter and in spirit of the contract. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

20. (OAAP) GUIDELINES: Avoid installing billboards/advertisement of competing products or firms side by side or on the same line of vision; All outdoor signs must be properly identified; Temporary structure erected on proposed locations to identify the actual site of construction must be respected; Avoid the installation of a board to cover another board; Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

21. COPY SHALL NOT IN ANY WAY CONTAIN OR CONVEY MESSAGE THAT ARE: Obscene or offensive to public decency False, misleading or deceptive Offensive to the moral standards of the community, and Violative of any national or local law Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

22. MARKETING AND OPINION RESEARCH SOCIETY OF THE PHILIPPINES (MORES): Is an independent marketing research organization that unites the different research agencies toward common goals: The continued professionalization of the industry Cooperation among research organizations The upholding of the highest standards of research and the business ethics Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

23.   SENATE BILL NO.1714: “AN ACT REGULATING THE PLACEMENT OF BILLBOARD SIGNS”: Section 1. Short Title. Section 2. Declaration of Policy. Section 3. Definition of Terms. Section 4. Regulation of Off-Site Signs and Billboards. Section 5. Permit Fee and Inventory of Billboards. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

24.   SENATE BILL NO.1714: “AN ACT REGULATING THE PLACEMENT OF BILLBOARD SIGNS”: Section 6. Assisting Entities. Section 7. Development of Official Business Directional Signs. Section 8. Separability Clause. Section 9. Repealing Clause. Section 10. Effectivity Clause. Advertising Principles: Marketing Communications Approach Ruby F. Alminar-Mutya , DBA

25. For your guidance and reference:

26. Thank you and God bless!!! 