Chapters 1 mand 1 PPT Persuasive Communications

Persuasive Communication

1. AGC320 Persuasive Communication principles Week 1 (July 26, 2024) Aj . Christine

2. Agenda Chapter 1 Topic Discussion - The Concept of Persuasion - Defining Characteristics of Persuasion Graded Participation Blackboard Discussion Question 2

3. 4 persuasion theories Social judgement theory 3 Cognitive dissonancy theory The theory of reasoned action Elaboration likelihood model

4. 4 Graded Participation!!! Why, if everyone hears the same thing presented exactly the same way, we could still all take a different meaning from it?

5. 5 Social judgement theory = Muzafer Sherif = Carl Hovland Latitude of Acceptance Latitude of Rejection Latitude of Non-commitment

6. Topic 1: The concept of persuasion How would you define persuasion? When have you been persuaded? When have you persuaded someone else? Graded Participation!!!

7. 3 Situations Situation 1 Situation 2 Situation 3

8. Which of these situations involve persuasion? Graded Participation!!!

9. Situation 1 Shekera , a 20-year-old female and full-time student at a state university, is sitting in her nutrition class with Dr. Kalibo listening to her explanation how complex carbohydrates are broken down into simple carbohydrates. Shekera loves the class and feels she has learned so much about food, diet, and health. Since the beginning of the semester, Shekera has almost quit drinking soda, has started eating vegetables every day, and has quit adding cream to her coffee.

10. Situation 2 Jake and Melinda have been dating for 2 years and have lived together for the past 8 months. Melinda regrets moving in with Jake and has decided to move out. This evening Melinda broke the news to Jake. Jake responded with complete rage and began breaking things. Melinda yelled and pleaded with him to stop, and the Jake saw the fine porcelain Lladro figurine that her beloved grandmother had brought to her from Spain. Jake grabbed the Lladro , held it over his head and said “ Tell me you won’t move out. Promise me you’ll stay, and I won’t break it. If you leave, I break it.” Melinda agreed to stay.

11. Situation 3 Nick is an 18-year-old male in his first year of college. On his way to class one day, he see a flyer for the rowing club. It looks like fun, and Nick decides to go to the informational meeting that evening. At the meeting, several members of the club spend a few minutes describing their experiences with the club, how much fun it is, and how many fun people they have met. By the end of the meeting, Nick can’t wait to sign up. As he fills out the membership form, the club members congratulate him and welcome him to the rowing club.

12. Topic 2 Defining Characteristics of persuasion Persuasion involves symbolic interaction using a shared symbol system. 12 2. Persuasion requires intent. 3. Persuasion involves two or more persons.

13. Continuation!

14. What is the most target of persuasion? Behavior

15. WHY STUDY PERSUASION? to be more successful persuader to be better consumers of information to better understand what they observe happening around them

16. Aristotle

17. Persuasion as one of multiple forms of influence Communication Influence Persuasion Coercion Education

18. The role of ethics in persuasion Honesty and Transparency Respect for the Audience Fairness Social Responsibility Long-Term Relationships Consequences of Actions