Charles Lett : Personal Branding Exploration

Production Goals

1. Personal Brand Exploration
Project & Portfolio I: Week 1
Sportscasting
October 7, 2024
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2. G
O
A
L
S
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Career Category: Starting Career
Short Term Career Goal:
Immediately After Graduation, 2024
•Land an entry-level associate director I position at ESPN.
> Connect with, and send a follow-up promotional
Email to, 25 ESPN team members on Linkedin by
February 28, 2025
Long Term Career Goal: (2035)
•Establish a Sports Media Company that highlights small town highschool, College, minor league players
and Independent Music Artists to help them get the exposure that big-city players and major artists get

3. PROFESSION
OCCUPATION
Digital Production
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DIGITAL PRODUCTION
Potential Job Titles:
• Mobile Unit Operations Coordinator I
• Remote Video Operator
• Regular Remote Director
Source: Linkedin

4. FOX
SPORTS
ESPN
Local
News
CBS
SPORTS
NBA
TV
Film
Prod-
uction
X
X
X
X
TARGET AUDIENCE
RECRUITERS & HIRING MANAGERS ESPN CBS NBATV
SOURCE: Book Yourself Solid
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5. COMPETITION
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Work Experience:
Noteworthy Experience
Skills and Proficiencies
Overall Online Presence:
Alan McDonald
~ 2 years of production experience 1
year as production coordinator
~ Sportscasting, B.S., Sports
Studies
~Production coordinator - ESPN
College Gameday
•~Leadership
•Communication
•Storytelling
•500+ connections, banner customized with cast
from College Gameday, polished headshot,
detailed profile summaries, URL customized
Charles Lett
~ 2 years of editing videos
for online podcast
Work Experience:
Education
Noteworthy Experience
Skills and Proficiencies
Overall Online Presence:
~ Sportscasting, B.S., Sports
studies
Education
•On-air host for an online radio
station
•Adobe Creative Suite
•Premiere Pro
•Adobe Audition
•Adobe Photoshop
•Adobe Illustrator
•287 Connections, Polished headshot,
sporadically active on social media
accounts, URL not yet customized
SOURCE: LINKEDIN
•Grade: 80 out of 100
•Grade: 60 out of 100

6. IDENTITY
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Core Values:
1. Professionalism
2. Honesty
3. Accountability
4. Consistency
5. Quality
Vision:
Increase in viewers and attendance at sporting events and
Enthusiasm throughout all sports
GUIDING PRINCIPLE:


Golden Circle:
Conceptual Materials: Start With Why, Core Values Discovery Exercise, Reddit
Why?
Renewing Quality, Honesty, and
Professionalism in sports
How?
Delivering music and sports stories that leave
audiences educated and entertained
What?
Digital Video Production
Super Power:
Telling the story in a way that leaves audiences
educated and entertained
Passion:
Sporting events
Do the things you have to do in order to be the person you want to
be

7. PROMISE & POSITION
PROMISE
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I help ESPN increase viewers and
Attendance by entertaining and
Educating families through digital
Media storytelling
Position
Educated and Entertaining storytelling

8. NETWORKING
Industry Events
•Sports Industry Networking & Career
Conference
• February 21-22 2025 in Washington, DC
• Objective: meet industry professionals and
produce “sports jam” podcast episodes of how
music and sports have positively impacted their lives
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•Adobe Max 2024
•October 14-16 Miami Beach, FL
•Objective: Meet Industry professionals and
produce a “sports jam” podcast episode of their
favorite song and sport
Elevator Pitch
Do you know how the world of sports and music has been so close but so far in terms of industry? Well, I produce personal brand stories that
entertain and inspire sports fans to celebrate remarkable feats by listening to the soundtrack of their favorite player’s life and inspiration. In fact
after producing podcasts for an online radio station, I produced a short segment called “Spirts Jam” to highlight haow music plays a role in the
preperation to perform. Listeners often referenced my show as the the reason they listen to podcasts.
Mentorship
Seeking mid- senior level director with at least 25 yrs of experience in film industry
SOURCE: S.N.I.C Conference, Adobe Max

9. 9
D
I
G
I
T
A
L
M
A
R
K
E
T
I
N
G
Online ID Calculator. Scores Brand Archetype
•Volume: low
•Relevance: avg
•Purity: low
•Diversity: low
•Validation: avg
•Archetype: Hero
•Description: Producing brand
stories that transform lives by
inspiring the audience to watch
and attend sports events. Using
industry trends and defining new
ones to fascinate audiences and
entertain them
Digital Marketing Strategy to Improve Online ID
Calculator Scores While Exuding Brand Archetype
•Focus Variable(s): Volume & Purity
•Type of Content: Podcast- est. podcast called “Sports Jam”: 15 min.
episodes telling personal stories of Athletes and the music that would be soundtrack to their life;
host and syndicate through Libsyn
• Primary Tools For Distribution: FB and Instagram - promote podcast through 30 sec. promo videos; Linkked -
Network with industry pros and publish weekly articles highlighting some of the podcast stories
Conceptual Mmaterials: Kaye Putnam, Content Marketing Institute

10. PROFESSIONAL DEVELOPMENT
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Technical TRANSFERABLE
Web page creation and editing software
• Task: Complete Dreamweaver essential
training courses with action items
• Org.: Linkedin Learning
• Date: Jan. 2025
Document management software
Communicating with supervisors, Peers, or
Subordinates
• Task: Complete Adobe Acrobat Pro online training
courses with action items
• Org.: Linkedin Learning
• Date: Feb. 2025
• Task: Complete the Develop Your Communication Skills
and Interpersonal Influence training courses with action
items
• Org.: Linkedin Learning
• Date: Dec. 2024
Thinking Creatively
• Task: Complete Thinking Creatively training courses
with action items
• Org: Linkedin Learning
• Date: Dec. 2024
SOURCE: Linkedin Learning, Onet online

11. REFERENCES
Port, M. (2013b). Book yourself solid illustrated the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. Retrieved Oct. 7, 2024, from https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Sinek, S. (2009) Ted Talk: How great leaders inspire action. Retrieved Oct. 7, 2024, from https://youtu.be/7zFeuSagktM
Sinek, S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. https://simonsinek.com/golden-circle/
  Aughtmon, S (2016). 31 Types of Content [infonogrph]. Retrieved Oct. 7, 2024, from https://contentmarketinginstitute.com/articles/content-crave-infographic/
CareerBlast.tv. (2024). CareerBlast Resources. Retrieved Oct. 7, 2024, from https://careerblast.tv/resources/

Putnam, K. (2024). Discover the power of BBrand Archetypes: Unlocking the secret to Effective Branding. Retrieved Oct. 7, 2024, from https://www.kayeputnam.com/brand-archetypes/
https://learning.oreilly.com/library/view/how-to-get/9781260441857/
Adobemax. (2024, February 15). Mark your Calendars for Adobe Max 2024 in Miami Beach. Retrieved Oct. 7, 2024, from https://blog.adobe.com/en/publish/2024/02/15/mark-your-calendars-adobe-max-2024-miami-beach
SincConference.com (2025). 2025 Sports Industry Networking & Career Conference. Retrieved Oct. 7, 2024, from https://www.sincconference.com/
McDonald, A (2022). Alan McDonald Linkedin Profile. Retrieved Oct. 7, 2024, from https://www.linkedin.com/in/alanmcdonald2/
Linkedin Career Site. (2024). Mobile Unit Operations Coordinator I. - Job Description. Retrieved Oct. 7, 2024, from https://www.linkedin.com/jobs/search/?
currentJobId=4035755116&f_E=2%2C3&geoId=103644278&keywords=espn&origin=JOB_SEARCH_PAGE_JOB_FILTER&refresh=true
Linkedin Career Site. (2024). Remote Video Operator. - Job Description. Retrieved Oct. 7, 2024, from https://www.linkedin.com/jobs/search/?
currentJobId=4031724376&f_E=4%2C5%2C6&geoId=103644278&keywords=espn&origin=JOB_SEARCH_PAGE_JOB_FILTER&refresh=true
Linkedin Career Site. (2024). Regular Remote Director. - Job Description. Retrieved Oct. 7, 2024, from https://www.linkedin.com/jobs/search/?currentJobId=4044334067&f_E=5&geoId=103644278&keywords=espn&origin=JOB_SEARCH_PAGE_JOB_FILTER&refresh=true
ONETOnline.org. (2024). Summary Report for: 27-2012.00 - Search Producers and Directors.Retrieved Oct. 7, 2024, from https://www.onetonline.org/link/summary/27-2012.00
Aerothermal. (2024, October 7). What are some principles you have and live your life according to? APA Style Blog. //www.reddit.com/r/selfimprovement/comments/5udqrq/what_are_some_principles_you_have_and_live_your/?rdt=44934
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