charltonjeffdmbspb12024-09-241028013206-07e5febf.pdf

JEFF

1. PERSONAL BRAND
EXPLORATION
Jeff Charlton
BUS155
Digital Marketing
09/15/2024

2. CAREER GOALS
Career Category
Short-Term Goal
Within the next six months, launch a specialized
digital marketing package that caters to small
businesses, measured by gaining at least five
clients by Q2 2024.
Entrepreneurial
Long-Term Goal
Become a thought leader in digital marketing,
expanding Awkwardly Cre8ive Workshop into a
nationally recognized agency.

3. OCCUPATION
Job Titles
Digital Marketing Strategist1.
Brand Consultant2.
Social Media Marketing Manager3.
Digital Marketing and Social Media Management

4. COMPETITION
GARY VAYNERCHUK ANN HANDLEY
Work Experience: Founder and chairman of VaynerX, a
communications company that has worked with over 100 clients.
He initially gained fame by growing his family’s wine business
from $3 million to $60 million through innovative digital
marketing strategies.
Education: Bachelor’s degree in management science from Mount
Ida College.
Noteworthy Experience: Gary was an early investor in companies
like Facebook, Twitter, and Uber, which skyrocketed his
reputation as an investor and digital marketing expert.
Skills: Social media marketing, content creation, e-commerce,
and branding.
Online Presence: Gary is highly active on LinkedIn, Twitter,
and YouTube, and his podcast has millions of followers​
Work Experience: Partner at MarketingProfs, co-
founder of ClickZ, and a pioneer in content
marketing. She’s helped businesses of all sizes
grow their online presence and authored the
bestseller "Everybody Writes."
Education: Bachelor's degree from Simmons
College.
Noteworthy Experience: Recognized by Forbes as
one of the most influential women in social
media and by IBM as one of the top people
shaping modern marketing.
Skills: Content marketing, copywriting, social
media strategy.
Online Presence: Ann is active on LinkedIn,
Twitter, and Instagram, with her newsletter
being a highly regarded resource in the
marketing industry​

5. TARGET AUDIENCE

6. Core Values
Creativity
Innovation
Integrity
Super Power
Creative problem-
solving and out-
of-the-box ideas.
Vision
Lead Awkwardly
Cre8ive Workshop
into being a
pioneering digital
agency.
Golden Circle
Why: To empower businesses to
tell their stories.
How: Through innovative and
personalized digital marketing
strategies.
What: Offer comprehensive
marketing solutions that connect
brands to their audience.
IDENTITY

7. PROMISE & POSITION
Personal Brand Statement
I help small businesses grow by crafting
unique digital marketing solutions that speak
to their brand's voice and vision.
Brand Position
"Creative Growth Specialist"

8. NETWORKING
HubSpot Inbound (September 2024, Boston)
Mentor
Identify a seasoned digital marketer or creative
director for guidance.
Social Media Marketing World (March
2024, San Diego)
Elevator Pitch
"You know how small businesses struggle to stand out online? I create tailored digital marketing strategies
that help them amplify their brand. One client saw a 40% increase in engagement within three months!"
Events

9. Content Plan
Regular blog posts and case studies on
creative marketing strategies.
DIGITAL MARKETING
Online ID Calculator Scores
Social Media Tools: LinkedIn, Instagram, and YouTube.
Brand Archetype
"The Creator" (focused on innovation and artistic solutions)
VALIDATION-DIVERSITY-
VOLUME- RELEVANCE- PURITY-Zero Low
LowHigh
High

10. P
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O
F
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I
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N
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D
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V
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P
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N
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Technical Skills Transferable Skills
SEO
Data Analytics
Course completion
Dec 2024
Leadership

Public Speaking
Workshops

Toastmasters
mid-2024)

11. REFERENCES
McLaughlin, J. (2023, August 17). Personal branding case study: A look at Gary Vaynerchuk’s
Brand. Medium. https://medium.com/@justmcLaughlin/personal-branding-case-study-a-
look-at-gary-vaynerchuks-brand-21519e991222
Gary Vaynerchuk - VaynerX. LinkedIn. (n.d.). https://www.linkedin.com/in/garyvaynerchuk/
Ann Handley - MarketingProfs. LinkedIn. (n.d.-a). https://www.linkedin.com/in/annhandley/
Summit, D. M. (2020, November 20). About. Ann Handley. https://annhandley.com/about/
Indeed careers. (n.d.). https://www.indeed.jobs/
Port, M., & Wallace, J. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most
reliable system for getting more clients than you can handle even if you hate marketing and
selling. O’Reilly Online Learning. https://www.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
YouTube. (n.d.). YouTube. https://m.youtube.com/watch?v=7zFeuSagktM&feature=youtu.be