CITS VERY EDUCATIVE SLIDES FOR BUSINESSW

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1. Venture / Trust Market Sell before Harvest InnovaStars & 30/07/2024 1

2. Our primary audience are farmers and clients Enable Farmers to obtain more revenue from their agricultural products. Especially farmers belonging already to a Cooperatives, CIG and SMEs. Because we don’t to deal with individual farmers directly. Problems are resolved in the interests of producers ( farmers) , consumers and the state. According to the FAO in 2019, Cameroon records around 40% of production that is lost post-harvest, of which the perishable nature of the products causes around 20% of these losses. Without forgetting the quality of the products consumed which is at the heart of many debates. Audience and Problem 2

3. Trust Market, a web marketplace dedicated to farmers which aims to boost their activities by allowing them to better reach local and international consumers by overcoming the obstacles of regulation, inventory management, requests and logistics. The particularity being that Trust market fight against post-harvest losses caused by the highly perishable nature of foodstuffs by giving farmers the opportunity to sell before harvesting . Agriculture is the main source of income in Cameroon, the fact that it is only 20% of its arable land (estimated at 920,000 km²) and the demographic data support the idea of ​​the growth in the number of producers and consumers over the coming years. This is the base that will lead to the growth of Trust Market Solution and Value Proposition 3

4. The magic that Trust Market operate is the reliable fact that we will control, monitor and insure every transaction throughout its lifecycle. Integration of AI, data analytics, blockchain technology, chatbots, mobile and card payments is to provide an optimal user experience How it works; Producers (GIC) create an account Offer their products, prices, quantities and harvest statuses. Customers browse through the internet, connect, shop and get delivered. Product “Magic” 4

5. Who is your customer? How do you make money? Agricultural producers grouped into GICs, Cooperatives or SMEs We make money by: Taking a % from each sales Training and masterclasses on standards and certifications Sponsoring Selling market trend data Advertising Pricing model For each transaction, we set up an escrow that holds the funds sent by one party until a condition is met before forwarding it to the second party. For the deployment of Trust Market, we intend to raise capital of 5,000,000 including 1,000,000 in personal contribution from each co-founder. These funds will be used for the launching and to cover expenses for the first year. ( i.e staff costs, hardware and software resources, establishment costs, etc.) As growth opportunities we can list: Growth in the raw materials processing industry. Impact of cooperatives in the Central African sub-region Business Model 5

6. Outline the market size. Agriculture is the main activity in Cameroon, every day new agricultural producers are born as well as agricultural groups and cooperatives. According to FARM (Foundation for Agriculture and Rurality in the World), in 2012, the number of agricultural cooperatives and GICs was estimated at 123,035, a Value which followed a growing trend stimulated by recent investment trends. Present info related to Total Addressable Market (TAM), Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM). Initially, our target will be five coops or GICs which grow at least one of the following crops: banana, plantain, cassava, tomato, condiments (celery, leek, basil). So between 5 and 10 Coops Quantify the upside potential. The estimated growth is five new GICs or New coops per year New culture or sector of activity each year Market Analysis 6

7. Show how you stack against the competition. Some competitors: Eunilove Agro Company ltd, Céréales Tech, eFarmers , eFarms.cm, Mboa’gri Communicate the competitive advantage you have over everybody else. We maintain a close relationship with farmers, it is particularly important to us that they generate maximum income from their activities while minimizing losses caused by waiting time before purchasing. We support them in the transformation that will allow them to address new markets. Buyers who purchase from our site are each time reassured of the quality (age of the products) that they have purchased Mention intellectual property such as patents, copyrights, proprietary technology and trademarks. OAPI Talk about why it will be difficult for a competitor to replicate your technology or product. What will make our solution irreplicable in its entirety is the customer relationship that we will strive to maintain at the top of trust, whether producers or buyers. Competition 7

8. Competition 8 Fonctionnalité Trust Market eFarm.cm Mboa’gri Trade tracking Allowing producers to sell before farming Providing mobile App Providing web App Providing agricultural informations in real time Using AI Collecting market’s data Analysing market’s data Predicting market’s tendancy Paiement based on Escrow system Connecting famers to buyers Localisation Douala Bamenda Douala Year of creation 2024 2014 2015

9. Explain your business model. Who is your customer? How do you make money? Producteurs agricoles regroupés en GIC, Coopératives ou PME On se fait de l’argent en : Prélévant un % sur chaque Formations et masterclass sur les normes et certifications Reférencement sponsorisé Vente de données sur les tendances du marché Publicités Include key issues like the intended pricing model, sources of revenue and associated costs Pour chaque transaction, nous nous fixons un escrow qui détient les fonds envoyés par une partie jusqu’à ce qu’une condition soit satisfaite avant de l’achéminer à la seconde partie . Pour le déploiement de Trust Market , nous comptons réunir un capital de 5.000.000 dont 1.000.000 en apport personnel de chaque co- fondateur . Ces fonds seront utilisés pour le lancement et la couverture des charges de la première année . (charge du personnel, ressources matérielles et logicielles , frais d’établissement …) Mention opportunity for growth into new industries, territories, uses of the technology, etc Comme opportunité de croissance on peut citer : Croissance en industrie de transformation des matières premières Atteinte des coopératives de la sous- région d’Afrique -centrale Business Model 9

10. Present your strategy for introducing your product or service to the market. We favor an abrupt entry but which follows planning step by step How are you going to acquire customers? What is the associated acquisition cost? The strategy consists firstly of going to cooperatives that match our standards in order to tell them about our business offer and what they have to gain. Make the platform known through marketing campaigns and targeted publications on social networks. Meeting with buyers (individuals, businesses, restaurants, hotels, etc.), to present the platform to them and encourage them to take an interest in it. For the first year, it will cost 1,500,000 CFA francs. Mention your plans for penetrating an already competitive market. For the penetration of a new market, our major asset will be our notoriety, targeting coops, producers, GICs who match our standards and presenting our business opportunity to them. Include distribution strategy, sales pipeline, etc. Deliveries will be managed by service providers initially and depending on the cases we can have the following pipeline which materializes Departure point (fields, GIC warehouse, etc.) -------🡪 Buyer’s warehouse Departure point (fields, warehouse, etc.) -------🡪 Trust Market warehouse ----🡪 delivery point as close as possible to the buyer Go-to-Market Strategy 10

11. Present metrics related to current traction such as sales numbers, website traffic, downloads/registrations, growth rate, etc. Traffic on the site Number of registered farmers and buyers Number of transactions Total monetary volume of transactions Include press, PR coverage, partnerships, success stories, etc. We remember the speech addressed to young people during the National Youth Day where the President calls on young people in these words: «Be the agricultural entrepreneurs that Cameroon needs ! » Talk about your plans for the future (1-3 years) and how you will gain customers and revenue. 1st year: Launching and objective Demonstrate that your idea can be sent on a growth trajectory. Current Traction and Future Plans (Roadmap) 11

12. Present key team members. Include names, pictures, what they do for your company. What is their expertise, related experience, prior successes? Demonstrate that you have a team that can execute on your idea and your company's potential. Team and Advisors 12

13. Present the current financial health of your company and your three- to five-year projections for the future. Provide information on key financial metrics like burn rate, unit economics, EBITDA, etc. Mention key assumptions like customer conversion, acquisition cost, market penetration percentages, operational costs, etc. Include a yearly breakdown of customers, revenue and expenses. Cost Estimates and Projections 13

14. State how much capital you are raising, the terms (equity, convertible note, debt, etc), and how you plan to use it. Include information on prior fundraising rounds and expectations you may have of your investors ie expertise, network, etc Mention the milestones you can hit on a small budget in the short term, so that you de-risk the investment. Capital Needed 14

15. Venture / Company Name Summary of the fundraising ask Contact Info 15