City profile visakhapatnam

Basic description of the city Visakhapatnam, and the SWOT analysis to improve the economy of the city

1. US 602: Assignment 01 City Profile: Development Opportunity VISAKHAPATNAM Presented by: Aupal Mondal (153040001) Manoj Kumar Elluri (153040004) Raghupati Kandiboina (153040008) August 05,2016 `

2. Visakhapatnam: City Location Located along the coast of Bay of Bengal Financial capital of Andhra Pradesh Situated in the north-eastern part of Andhra Pradesh 2

3. Visakhapatnam: Basic Information It is a port city and an industrial center in Andhra Pradesh Area of the city : 540 sq.km Climate: Tropical, wet and hot summer, dry winters. Civic body: Greater Visakhapatnam Municipal Corporation(or GVMC ) Administrative divisions: 6 zones, 72 wards 3

4. Demographic data (Census 2011) Visakhapatnam City Total Male Female City Population 1,728,128 873,599 854,529 Literates 1,279,137 688,678 590,459 Children (0-6) 164,129 84,298 79,831 Average Literacy (%) 81.79 % 87.25 % 76.22 % Sex ratio (per 1000 males) : 978 females 4

5. Age-sex pyramid for 2011 A clear bulge is observed at the student and working cohorts of the population This indicates an in-migration condition. Presence of educational institution and strong industrial and IT sectors are the most likely reasons for the bulge. 5

6. Population and employment trend 6

7. Economic scenario Visakhapatnam is the 10 th largest city by GDP in India ($26 billion) Port: Fisheries and seafood exports, petroleum hub Industrial sector: Numerous SEZ and industrial corridors IT industry: experiencing a growth in IT industry. Google, Accenture, IBM, TCS to open soon. Heavy industries: Hindustan Shipyard, BHEL, HPCL, GAIL, Hindustan Zinc etc. Petrochemicals: IOCL and BPCL have bottling units. 7

8. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Strong industrial base and location of a major port in Bay of Bengal. Untapped tourism potential (beaches and forests) City wide comprehensive tourism plan with tourist information dissemination plan Untreated storm water released directly onto the beach areas Visakhapatnam has a multitude of tourist destinations ranging from heritage sites to beaches & accessibility to many tourist destinations Inadequate infrastructure and lack of open space in city. Exploring the potential of the natural location of a major port to a greater extent. Before bifurcation of the AP state, most of the development centered around Hyderabad Strong skilled labor base and high literacy rate. No comprehensive disaster management plan in place( prone to cyclones) Integrated Disaster Management Plan along with e-Governance platform Already existing a high population density Presence of an Airport and Eastern Naval Command Strategic location of the port not fully utilized. Improvement in airport connectivity. Limited infrastructure expansion possibility. Project on underground wiring along Beach Road has got approval and will be funded by World Bank. Unemployment of the local people is on the rise. scientific end disposal need to be systematically implemented by the city for better solid waste management 85% of the city population is covered with treated water supply by GVMC. 100% power supply International connectivity of the airport very poor. Power generation through Solar roof top to reduce reliance on thermal power SWOT Analysis 8

9. Recommendations and Policies from SWOT analysis 1. Tourism needs special attention as the potential is huge. Policies promoting the tourism industry is essential. 2. Utilization of the strategic location of the natural harbour and port is crucial to the development of the industrial sector of the city 9

10. Indicator?? 10

11. Tourism Potential for Visakhapatnam Virgin Beaches Hindu Temples Buddhist shrines Nature Spots Year No.of domestic Tourists Foreign Tourists 2013 6700675 57476 2014 6782784 54272 2015 8089857 56500

12. Destination branding strategy Who is ( should be ) a tourist to Visakhapatnam? how do ( should ) tourists perceive Visakhapatnam? R ecommendations for infrastructure Objectives Primary target segment family tourists from across India. S econdary target segment foreign tourists interested in Buddhism. the road ahead

13. Should Visakhapatnam stay in Q4 or move to Q1, Q2 or Q3? Swot Analysis

14. P rimary target Opportunity in Q1 and Q4 Secondary target Opportunity in Q3

15. High priority (primary target) establish a toy-train to araku invest in basic amenities sea-side resorts and water sports air links to other Indian cities Medium priority (secondary target) International airport Institute of Buddhist learning Tourist guidance in foreign languages Measures to Improve Infrastructure Destination branding Primary segment fashionable beach destination weekend getaway shopping destination in winter adventure/nature destination in summer Secondary segment gateway to ancient Buddhist India

16. Visakhapatnam port: Development & opportunity One of the major 13 ports of India 12 sq. miles Outer harbor – 6 berths Inner harbor – 18 berths Capable to accommodate 200,000 DWT 1.82 mts maximum tidal range 16

17. Unique features Island Break-water It is a natural port endowed with deep water basins protected by natural hills. Have a Cavern facility for LPG – a mined rock Cavern at a depth of 200 mtrs . below sea level-60000 tons 17

18. Connectivity Well connected to NH-16 ( Kolkata - Chennai) Its own railway network of 200km East coast dedicated freight corridor Golden quadrilateral NW4 (Kakinada-Chennai) 150km from port. 18

19. Geographic view of Visakhapatnam port 19

20. Handling Materials Oil and gas Coking and Thermal coal Iron ore & pellets Aluminia Fertilizers- finished, raw material Containers Steel products Other cargo 20

21. Exports and Imports Australia Malaysia Saudi Arabia UAE Indonesia Russia Singapore Japan China 21

22. Conclusions 22 Visakhapatnam has enormous potential in infrastructure and industrial development and to become a ‘resilient’ city. Untapped potential in tourism industry, if explored, can further boost their economy . Cargo handled by the port is in the decline, hence it is believed development of the existing natural harbour and port can be an impetus to the industry. Improving airport connectivity is crucial. Rise in IT sector and the number of SEZs off late have been attracting employment. A further in-migration can be expected in the next decade or so.

23. Thank you… 23