CK PRAHLAD'S CONCEPT ON MANAGEMENT STUDIES, business, ck prahlad, ck prahlad management, ckpra, management

CK PRAHLAD'S CONCEPT ON MANAGEMENT STUDIES,business, ck prahlad, ck prahlad management, ckpra, management

1. Contribution to Management C.K Prahlad GUIDED BY Dr. Bonita Mitra

2. C.K Prahalad . 👉 Coimbatore Krishnarao Prahalad .(1941-2010) 👉 Hometown - Tamilnadu.India He was the first recipient of the Lal Bahadur Shastri Award for contributions to Management and Public Administration presented by the President of India in 1999 . In 2009, he was awarded Pravasi Bharatiya Sammaan

3. CONTRIBUTION TO MANAGAMENT: Sir made a name for himself by introducing the concept of core competence to explain the superior performance of Japanese organization compared with the rest in the world . This was acknowledged be a dramatically new way of understanding competitiveness of Organisation .

4. What is BOP ? The bottom of the pyramid , bottom of the wealth pyramid or the bottom of the income pyramid is the largest, but poorest socio-economic group . In economics, the bottom of the pyramid is the 4 billion people who live on less than $2 per day.

5. T HE BOP :

6. T HE BOP :

7. Bottom Of Pyramid:- “ Bottom of the Pyramid” ( BoP ) was first used by U.S. P resident Franklin D.Roosevelt in 1932 . The phrase “Bottom of the Pyramid” is used in particular by people developing new models of doing business that deliberately target the poorest regions .

8. Many Companies are beginning to experiment with the BOP? :- Nutristar , Nutridelight (nutritional drink), Pur (Pure Water). :- Hindustan Lever (detergent for the poor in India and Brazil), Annapurna (iodized-Salt for the poor) :- Vodacom community services in South Africa .

9. Companies beginning to experiment BOP: (Hewlett-Packard) Solar powered digital camera in India and community information systems. Program in South Africa to help entrepreneurs enter the supply chain and profit from new business ventures.

10. Roles Of MNCs:- An important element of the BOP proposition is that MNCs should take the lead role in the BOP initiative to sell to the poor. MNCs must provide their attention towards growing of poor people of a particular geographical location.

11. BOP From MNCs Prespective :- BoP economic potential may be underestima - ted because of four main misperceptions of poverty . 👉 Income is too low, the poor can’t buy MNCs’ products . 👉 Goods sold in developing markets are so cheap that MNCs can’t make reasonable profit

12. 👉 The poor don’t waste money on luxury products, they only fulfill basic needs . 👉 The poor don’t have the required skills for the use of advanced technology .

13. Startegies For the bottom of the pyramid:- At a minimum, managers have to focus on the following challenges . 👉 Create mechanisms that shift the poor from unorganized to an organized sector . 👉 Transition from barter to transactions primarily mediated by money.

14. 👉 Create access to credit on a commercial basis . 👉 Create a low cost, high quality distribution system .

15. The Furtune at the bottom of COP :- Fortune or Mirage at the Bottom of the Pyramid (BOP)? Fortune at the BOP: Large multinational companies can make a fortune by selling to poor people at the bottom of the pyramid . Mirage of a Fortune: The alleged large and lucrative market at the bottom of the pyramid is a mirage, and companies are much better off targeting the growing middle class in emerging economies .

16. 4 POINTS TO NOTICE : There is much untapped purchasing power at the bottom of the pyramid . Private companies can make significant profits by selling to the poor . By selling to the poor, private companies can bring prosperity to the poor, and thus can help eradicate poverty. Large multinational companies (MNCs) should play the leading role in this process of selling to the poor.

17. Examples : Iodized Salt Coca-Cola Ice Cream P & G

18. Most Famous Examples : The single most mentioned example in the BOP literature is shampoo sold in sachets to the poor .

19. Pyramid of Capitalism System :

20. INFORMATION SOURCES https://www.google.com / https://en.wikipedia.org /

21. THANK YOU ALL