Class-01-Corporate communication 22.pptx

Corporate Communication

1. JA Course Title: Business and Corporate Communication Topic: Introduction to Corporate Communication Class-01

2. Communication Works for those who work at it --- John Powell 2

3. 3 Let’s Break the Ice….

4. What is Corporate Communication? The main priority of a communication team is building and maintaining the brand and identity of a company. Corporate Communication is a total communication actively generated by a company, body, institute to its public(s) in order to achieve its planned objective Jackson (1987). Corporate communications is focused on more than just external communication. It also highlights and seeks to enhance communication between a company’s leadership team and its employees. Add a footer 4

5. What is Corporate Communication? The word ‘corporate’ originally stems from the Latin word for ‘body’ (corpus) and for forming into a body ( corporare ) which emphasizes a unified way of looking at internal and external communication disciplines According to Fernandez, Corporate communication is a long-term strategic initiative taken by a corporate organization to communicate the core brand and its core messages to a spectrum of audiences in a globalized market environment. At its core corporate communications is very simple, the way a corporation communicates. Add a footer 5

6. Example-1: Internal Employees, Stakeholders, i,e . Share and Stock Holders External Agencies, Channel Partners, Media, Government, Industry Bodies, Educational Institutes and General Public Corporate Communication (Two party)

7. Example-2:

8. Structure of CC:

9. Structure of Corporate Communication: Corporate Comm. External Internal HR PR Marketing Comm. Crisis Management Aid Policy External Relations Consumer Relations, Product Marketing, PR, Media, Financial Relations. Promotions, Direct Marketing Advertising

10. Elements/ Vehicles of Corporate Communication : 1. Corporate Logo: 2. Stationary: Letter heads Visiting cards Greetings Bills Memos

11. Elements/ Vehicles of Corporate Communication : 3. Corporate Fonts and Typefaces: 4. Commercial and Personal Vehicle:

12. JA Thank You. Jobayer Ahmed [phone] [email protected]