Class-02-Elements of Corporate Communication.pptx

Elements of Corporate communication

1. JA Course Title: Business and Corporate Communication Topic: Introduction to Corporate Communication Class-01

2. Elements/ Vehicles of Corporate Communication : 1. Corporate Logo: 2. Stationary: Letter heads Visiting cards Greetings Bills Memos

3. Elements/ Vehicles of Corporate Communication : 3. Corporate Fonts and Typefaces: 4. Commercial and Personal Vehicle:

4. Elements/ Vehicles of Corporate Communication : 5. Code of Conduct (HR) Fair business practices and equal opportunity for the employer 6. Email etiquette :

5. Elements/ Vehicles of Corporate Communication : 7. Templates for communication: 8. Customer Relation Initiatives

6. Elements/ Vehicles of Corporate Communication : 9. ‍Advertising, PR, Direct marketing, investor relations, marketing promotions, exhibition 10. Corporate collaterals (Brochures, fliers, newsletters, etc. 11. Branded apparel 12. Store/ Site signage

7. Forms of Corporate Communication : 1. Internal Communication: Regular meetings with employees Keep employees interested and satisfied: Newsletters Fun at work initiatives Get together etc. Keep employees invested in the company’s way of thinking and operating. Employees are part of the company so they identify the company’s success with their own.

8. Forms of Corporate Communication : 2. Consumer Communication: Influencing consumer spending Outreach to the target audience must be consistent and ongoing Enhance the company’s reputation through advertising, sponsorships and charitable relationships, etc. Improve the life of the consumer

9. Forms of Corporate Communication : 3. Media Communication: Fundamental element of managing the brand’s reputation Media coverage rates more credibility than only advertising Mostly used to increase product name recognition, establish a brand identity, and to align with the target segment Different tactics for different audience

10. Forms of Corporate Communication : 4. Crisis Communication: Must be implemented quickly in order to be effective Communication and message changes dramatically Target audience may differ or expand Message is of corporate responsibility, awareness and action

11. Forms of Corporate Communication :

12. Forms of Corporate Communication :

13. Forms of Corporate Communication :

14. JA Thank You. Jobayer Ahmed [phone] [email protected]