Classification and characteristics of agricultural market

8,002 views 18 slides Jun 15, 2020
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About This Presentation

Classification and characteristics of the agricultural market, types, definition


Slide Content

B. Chandana 101A-18 D . Nagaraju 98A-18 Vishal Solanki K hatik 99A-18 Classification and Characteristics of Agricultural Markets Submitted by Submitted to S M Feroze Department of Economics College of agriculture CAU,Imphal

“Study of all such operation related to agriculture production and the agencies conducting them in the movement of farm produced goods or agricultural produces from the farms to the final consumers the effect of such operation on farmers ,middlemen ,agents and all those who are concerned with it” According to Thomson Agricultural marketing

1.On the basis of location

2.On the basis of area/coverage

4.On the basis of volume of transaction

5.On the basis of nature of transaction

6.On the basis of nature of commodities

7.On the basis of degree of competition

8.On the basis of stage of marketing

9.On the Basis of Number of Commodities in which Transaction Takes place Marketing of all type of commodities E.g. Food grain, oilseeds Specialized Markets General Markets Marketing of few particular group of commodities E.g. vegetable markets, food grain markets,

10. On the Basis of Extent of Public Intervention Regulated Markets Unregulated Markets business is conducted without any set rules and regulations Non standard marketing costs No statutory market organization Variable prices of commodities business is done in accordance with the rules and regulations marketing costs in such markets are standardized statutory market organization is present Standardized prices set by the organizing committee

11. On the Basis of Type of Population Served Urban Market Rural Market serves mainly the population residing in an urban area Costs are usually high Serves mainly the population residing in an rural area Costs are usually low

12. On the Basis of Accrual of Marketing Margins Based on phenomenon of as to whom the marketing margins accrue a. P rivate trade market H andles bulk of the trade in farm products Mostly regulated by a single person or organization C o-operative market Handles limited number of sectors e.g. milk , fertilizers, sugarcane and sugar etc. Regulated by a group of producer community marketing margins are shared amongst their members

Characteristic of Agriculture marketing A good developer market should possess the following characteristics:- A good market should provide commodities which the consumers want and are ready to pay for It should provide a variety of products to consumers so that they made easily choose for themselves the variety should not be so wide has to create a confusion for him No harmful products should be offered for sale in the market , Precautions should be taken to protect consumers T he information on the presence of goods in the market and their relative merits should be available to all the prospective consumers

5. There should not be any short of pressure on the consumers to buy products from a particular trader or class of trader 6. The retailing services should be available in the market (together with wholesale market facilities) for small consumers 7. Prices should be fair and uniform for the products for all categories of consumers 8. There should not be any inefficiency or wastage in market 9. The producers should be able to sell is surplus quickly and get a prize which is consistent with demand and supply situation

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