Classification of Ads or Types of ADs

1. Types of Advertisements

2. Advertising – Classifications 1
Product Advertising
Service
Corporate
Retail
Business-to-business
Recruitment
Direct Response
Directory advertising
Political advertising
Public Service
Advocacy

3. Advertising – Classifications 2
Recruitment
Direct Response
Directory advertising
Political advertising
Public Service
Advocacy

4. Advertising - Classifications
Product Advertising
Service
Corporate
Retail
Recruitment
eg. Brawny paper towels
eg. Intercity rail
eg. Sail
eg. Big Bazar
eg. IBM

5. Service Ad

6. BRAND/
CORPORATE AD

7. Government ad

8. Government ad

9. Recruitment
ad

10. Business-to-business
Direct Response
Directory advertising
Political advertising
Public Service
Advocacy
Advertising - Classifications

11. B2B

12. Public Service ads

13. Cocaine girl
The Teen Anti-Drug Campaign
(1993 EFFIE)
Illegal drugs were being used by
adolescents at extraordinarily high
levels.
In 1981, two-thirds of American
teenagers had used an illegal drug
by the time they left high school

15. Advocacy ads

16. Thank you