ClearOne -Pitch_Brief_Presentation .pptx

ClearOne - Pitch Copy

1. ClearOne PITCH BRIEF – INTERNAL 27 th Nov, 2021

2. ABOUT THE BRAND

3. Broad Buckets - form factor

4. Business problem: With the increasing trend of digitization small businesses are looking for a comprehensive solution, however, Clear ( Cleartax ) is seen as a brand either for individual tax filing or for big size companies not seen as a brand for MSMEs. Also, ClearOne (product for SMEs) in its current avatar is seen as a weaker offering compared to its peers and hence it has not been able to build enough traction (current active user base is 1.5k which is practically negligible given the available size of opportunity). ClearOne is lagging to establish itself as the best solution for small businesses out there.

5. ClearOne U SPs The new upgrades that make most superior invoicing to payments solution for small businesses. 1. Quick creation of entirely digitised and professional looking documents (e.g. no more manual invoices or excel based invoices) 2. Collections - invoices with embedded payment links and QR 3. Reminder mechanisms as per due date 4. Smart dashboard that lets the owner have comprehensive overview and current status anytime, from anywhere on his mobile 5. Accounts receivables, inventory management, purchase and expense management 6. And more (Attach excel sheet with key features and peer comparison)

6. Value propositions:

7. Value propositions:

8. Tone of voice Don’t focus on the struggles, show the possibilities Language of communication Hindi with translations in 4/5 key langauages

9. Consumer problem: Small business owners on a daily basis are more stressed about/preoccupied with their finances and managing their books rather than their real business. Their business productivity is far less than what it could be.

10. Insight: the believe is that the finances managed well is more than half the job done right. But they can't seem to find a way to do it efficiently. Alternatively, managing finance is a headache which needs to be dealt with first and everything else can wait. But they can't seem to find a way to do it efficiently.

11. Proposition Need to show the audience that with ClearOne, now less time and energy will be consumed in running the business (operational), they will have more time for growing the business (business in 5th gear; business sirf chalega nahi, daudega)

12. Consumer goal:

13. Expected response: With ClearOne it is stress free management of my business finances. With ClearOne I am always on top of my business - in control and at peace (my business is now at my fingertips) ClearOne is aiding you to be better in your business which will eventually result in growth

14. Who are we speaking to?

15. About Audience

16. User Personna We evaluated Service sub-segments on the value we can provide by solving the segment’s Business Data Digitization Needs, Cashflow Worries / Solution Needs, Communication needs and Compliance Needs. We also looked at the effort required to create a best fit product for each segment and the effort required to reach these segments. Based on these criteria we believe that B2B and B2B&B2C Service Providers are the 2 segments which fit our vision of “enabling business owners to efficiently manage finances by accessing business data and banking services on-the-go” the best. We expect that there are nearly 850k GST registered businesses in India which belong to this segment.

17. Use cases

18. Typical User Persona 1

19. Software & web development services (Office based remote) Ms. Smita (BE Computer Engg , Age: 35) runs a Software Services firm in suburban Mumbai. She typically offers custom software development, website development and maintenance services to all sizes of businesses and government departments. She has a team of 4 software developers who operate from a small office nearby her home.    Smita started her journey as a freelancer a few years back. She used to get assignments from personal networks and freelancer forums. Over a period of time she had enough assignments to employ another resource. She scaled up her business over time to the current level where she earns an annual revenue of 1-2 Cr per year. With a dedicated team of developers, she spends some time on client coordination and business management. However, being a software developer herself, the majority of her time goes in managing the projects and sometimes development itself.    Smita has registered her business with GSTN since her business clients need GST invoices for ITC purposes. The firm has 5-10 projects running in parallel and each project typically has a monthly billing, leading to as many invoices per month. Each invoice has 1-2 standard line items of Service Fees and a lump sum cost associated. Some projects are sold on a man-hour basis and have that as a unit in invoicing. She manages most of the invoicing herself. However, one of the senior members of the team also helps her in invoicing and follow-ups sometimes. They create invoices using an Excel Template. Everytime an invoice is to be created, they fill up the template and “Save As” PDF. Sometimes there are revisions to be made and they also keep track of versions invoices.    Most clients pay Smita via NEFT/RTGS or cheques. Regular clients have her bank details stored as beneficiary but new clients don’t. Smita has to follow-up on payments with most clients. Follow-ups are typically on an invoice basis. Invoice sharing with clients is on email, whereas follow ups are on call or WhatsApp. At the end of the month, she shares all raw invoice files as well as 1 summary excel with her CA who files her GST.    When asked about what she would find to be a good invoicing tool, she said that having a desktop version is critical. Being a developer herself, Smita is a Tech savvy person albeit with low exposure to business tools on mobile. She is hooked to her computer throughout the day and prefers any time of business activity on the computer itself. Smita also finds it a must to have “Multi-user access” and “Version Tracking” in any invoicing tool. She was worried if the “Invoice Number” formats on the tool will accommodate her current format. She particularly likes the “Embedded Payment Links” and “Bank details on invoice” feature since she believes that it will help her reduce the regular bank and forth with purchase departments of companies around bank details. However, she finds it useful for only new clients as regular clients already have her as a beneficiary in their bank account. 

20. Computer & accessories repair service (On the move) Abhay (Diploma in Electronics, Age: 45) runs an independent computer and accessories repair and maintenance business since 10 years in Thane, a suburb near Mumbai. He services individual customers as well as business clients. His assignments include computer and printer repair, WiFi router installation and repair, OS and other software installations, etc. He is a reseller of Microsoft, Adobe and some other products. He also does other electronics repairing for some customers by outsourcing the actual job and then taking a commission cut. Abhay operates from home as an office is not needed.   Abhay’s total turnover per year is close to 20L.He registered his business on GSTN an year ago after his business clients started demanding GST invoices for large ticket size services. When he was asked to register, his first avenue was his CA friend who has been filing his ITR returns since a decade. The CA helped him register on GSTN, and also gave him a Word doc format of GST Invoices with a letter head at the top which Abhay customized for his own use. He has a very clear distinction in his mind where his CA owns the compliance responsibility while he is himself incharge of business. He has a sort of aversion to accounting as a whole and finds it a fruitless activity.  Abhay is on the field all throughout the day visiting clients. Abhay’s clientele has a good mix of businesses and customers. Most business with customers is on cash with a basic bill book receipt. Most of the business with business clients is made on GST Invoices. There are 10-20 invoices he has to make every month with each invoice having 1 service fee item and a few hardware purchase items. Note that he does not keep an inventory of these items. They are bought only on demand when required. He sends invoices to clients in a day or two after the service is done. Clients pay back in 10-15 days, but not without follow up calls from Abhay.  Having run his business for so many years, he understands the importance of tracking expenses. This gives him a lot of benefit in ITR. As he operates from home, even a new equipment bought for his personal use is claimed as an expense for business. His other expenses are fuel (as he travels around the city on his motorbike), food (as he often has to eat outside) and service fees to CA. He keeps regular track of most invoices but feels that he often also misses out on tracking if bills are lost or he forgets about some expenses. He shares expense bills regularly with his CA along with GST invoice raw files.  Payments received by him depend largely on ticket size and customer type. Individual customers pay him in cash for small tasks. If there is a purchase of a software or hardware, the bill is made on hardcopy and payment can be by UPI or bank transfer. Business clients almost invariably pay by NEFT or cheque.  When asked about whether “On the go” invoice making will be a good tool since he is on the field, he was unsure if such a critical activity can be done on mobile. Moreover, there is no hurry to share invoices with businesses and he can always do it in peace at home. He finds the “Professional Invoices” proposition useful since it goes with his service impression with clients. 

21. Value Proposition

22. User Insights ( Call links | Individual responses ) Based on interviews with 10+ types of B2B service providers and past knowledge accumulated by MR on the business processes of Service Provider businesses, we have found the following insights which need to be pondered for creating a marketable product for the segment: Invoicing Most B2B Service Providers have a desktop or laptop which is used to make invoices and do basic accounting.  They typically use Excel or Doc based templates for invoice creation and email for sharing invoices. “Save As” is used to create copies.  Awareness about availability of Digital Invoicing Tools is low . (Need larger sample space for validation) Number of items per invoice is less than 5 (unless there are supplies, e.g. interior materials).  Invoices may have units which are man hour or days based OR % of completion based OR flat service fees basis contract of engagement. (Needs to be investigated further). Number of invoices per month can vary from 2-3 (for long haul services such as consulting and software development) to 20-30 (for one time services such as computer repair) based on duration of engagement and size of business.   For businesses with low volume of Invoices, invoice creation and sharing is not a big headache since it's an infrequent activity.  There is a major “Cost of learning” involved for switching from the incumbent process to Digital Invoice Tools. This majorly originates from  Switch in software (i.e. Excel/Doc to Invoicing Tool) Switch in form factor (i.e. Desktop to Mobile) Switch in process (e.g. how to add items and customers, how it changes sharing with customers or CAs, process of printing etc ) 

23. Collections Payments from businesses typically happen via NEFT/RTGS and cheque. UPI seems limited. Thus - We will have to provide multiple payment modes if the payment links proposition has to be effectively delivered.  There is a possibility that the payment link may not be used by regular B2B clients even after providing bank transfer modes because regular clients will already have the user as a beneficiary. Invoice tracking and follow-ups for payments is a reasonably painful process. Reminders feature is thus useful.   Expense Most respondents found Expenses to be a useful module as they track it regularly. However, we found some gap in awareness about how much impact missing expenses can have on taxes. (ITC impact of expenses needs to be investigated.) Most expense categories are fairly standard - Utilities (Internet, Phone, Electricity) Rent Service fees for CA Employee salaries Users need to share monthly / quarterly / annual expense reports with CAs.    We evaluated Trade sub-segments on the value we can provide by solving the segment’s Business Data Digitization Needs, Cashflow Worries / Solution Needs, Communication needs and Compliance Needs. We also looked at the effort required to create a best fit product for each segment and the effort required to reach these segments. Based on these criteria we believe that B2B traders who have low SKUs which fit our vision of “enabling business owners to efficiently manage finances by accessing business data and banking services on-the-go” the best. We expect that there are nearly 1.4 Mn (of total 2.4 Mn) GST registered businesses in India which belong to this segment.

24. Goods Type* Food (FMCG essentials) Textile Metals Agriculture and allied industries  Chemical Engineering and capital goods Oil and Gas Infrastructure

25. Typical User Persona 2

26. Medical supplies trader (New businesses)   Mr. Ajay aged 35 years started a new business a couple of months ago. He left his full time job to start a trading firm of medical supplies & shoe cleaning products in Delhi . He has a manufacturing license as well but is currently focusing on understanding the trade and expecting a turnover of > 60 lacs in the first year.    He manages his work from his home currently but has taken a small warehouse for stocking inventory and has hired a part time employee (a security guard) to help him with loading/unloading and warehousing.    Ajay started with searching for suppliers online who can give good quality material at a cheap price. Focusing on developing vendor relationships but at the same time due to the price sensitive industry always looking out for newer vendors .   He is managing all the aspects of the business from purchase to sales and even visits new customers for business development as well. Ajay was aware of Tally for accounting purposes but went with Vyapar app because he perceived Tally complex & for advanced users (NOT new age businessmen) vs. others. Vyapar is currently serving the purpose of maintaining accounts, managing inventory, & making invoices but still not perfect for his business. Need reports such as the previous purchase prices from different vendors since in growing businesses purchasing & selling good quality material at affordable prices is crucial .     Even though he is awaiting GST registration of his business but wanted to be compliant and organized since starting of the business and most of his communication is on calls and Whatsapp .   ~1-2 purchase invoices per day depending on demand. Invoice amount is not fixed and varies a lot from 5k to upto 1 lacs. Inventory is bought from small to medium scale manufacturers . Since he doesn't have luxury to invest too much capital in the business he prefers to procure sales orders before purchasing inventory. The customers are medium to big scale wholesalers & distributors of medical supplies.   

27. Typical credit period from a vendor is 30 days and he sets a credit period of 15 days for his customers. Short credit period for sales gives working capital to pay vendors post 30 days since no customer pays on schedule. There are 3-5 days delay post credit period before the final payments are recovered.    Since his current account is not yet set-up, he has opened Paytm payment bank to operate his bank account and track payments in and out. Typical vendor payments are via UPI (Paytm payment banks) . Some advance amount needs to be paid during purchase and remaining is paid once the 30 days credit period is over. Vendors are flexible with a slight delay in payment past due date but he prefers to pay as early as possible if getting material at a cheaper price so as to maintain relationships with vendors.   Payment collection is also done by himself. Same concept of part advance and rest in credit because he has low working capital in his business. Vyapar app gives him the option to print the payment collection QR code on the invoice itself adding to his convenience since he doesn’t have to share the bank details separately with the customers. He insists his customers pay online since cheque and cash would require him to visit the bank and he has a tight schedule due to new business.    According to him, UPI as a payment form is convenient and easy mode since it’s secure and user friendly . Adding a new beneficiary takes a few seconds vs. net banking & relatively zero error rate . Started out with making payments with NEFT but gradually shifted to UPI .    Cheque is a good option for businesses with a dedicated accounting team but for single stakeholder business UPI & mobile banking are best since it allows the freedom to pay anytime and anyplace. Rest of the expenses such as rent and utility bills are paid online via UPI and the employee is paid out in cash for employee’s convenience.  His aim is to grow and expand his business via a network of salesmen all over India in future in a structured manner which allows him visibility of his important business metrics in a single place . He thinks there are not a lot of options out in the market and would like to see Clear develop the product in that direction for similar new businesses in the market. Basically a tool which assists anyone in basic accounting, cash flow management (payments) and invoicing. As the business grows, more advanced options to be added in the software.  

28. Electronics trader (ERP users who still use pen and paper based billing/tracking)   Namit started his electronic products trading business 5 years ago. He was aware of tally ERP for accounting needs was looking to avoid it since Tally requires time and efforts to learn and operate. Namit couldn’t find a better alternative for his full accounting needs hence settled for tally. But he soon realized Tally can’t be used real time due to multiple reasons -  He is always not in front of his system or the system is not always on (he only needs system to make bills and manage inventory/accounts)  Even if he is front of system it needs dedicated time for maintaining accounts (usually at the end of the week) He has some 35-40 invoices per month including non- gst billing. He currently uses Clear for billing since it’s handy and can be used to quickly make/share GST/non- gst invoices. At the end of the day he still needs to enter the data back in tally since for him, Tally is the final data destination and he can refer to it blindly in case of any mishap/data lost from other sources.    Most of his payments come in the form of NEFT and Cheque. Cash is also a good chunk due to non- gst billing customers who pay in the form of cash. UPI is non-existent for him. According to him, payment link is another convenience he can provide to customers but can’t force customers to use it.    About Clear - Invoicing is pretty simple and convenient. Better than Tally. He files GST himself since it’s simple (at least for him) but a CA to file ITR and year end accounting. The reason he needs to maintain Tally at this end is that he perceives the current digital solutions are not comprehensive and not at the data can be stored in 1 place along with efficient reporting and data exchange capabilities. Even tally is not perfect since it doesn’t have a communication module. He believes businesses who have tally will not use digital Invoicing tools so easily because it is a double entry for them. Need either a connector or need to give full accounting.     According to him, if there is one such solution which can address his needs he will blindly adopt it. He is seeking -  Mobile invoicing with printing options (bank account details included) Quick & convenient WA/Email sharing (Forward to customer quickly) Ease of doing business which saves time (On the go) One app for all accounting needs Simple inventory management (Purchase minus sales and inventory is auto managed) 

29. User Insights ( Call links | Individual responses ) We spoke to 10+ B2B Trade business owners to understand their Invoicing, AR/AP management and Payments behaviour . The following are some of the salient insights that emerged.  While B2B services felt like a clean segment where GST registered businesses had less complexity and a large proportion of “White” business, the trade segment seems much dirtier. There will be significant “black/unaccounted” business, old age users, less technically savvy folks and paper-pen based comfortable incumbent practices. In terms of segmentation, the lever around low and high SKUs OR industry will not yield much fruit because business practices do not vary by these levers, but by size of business, branded vs unbranded, markets etc.  The most relevant lever which affects business practices is ERP/desktop vs otherwise (note that we have rarely found businesses who have a desktop but no ERP). The next best lever is the age of business or business owner.   Current Clear users in this segment use Invoicing for the following use cases -   On the go - Many trade businessmen have to travel to markets for business development. In such cases they use Clear to make invoices “On the go”, i.e. for order booking while at customer site.  Quick create & share - A lot of times, customers need to be quickly given a bill when they visit the shop. Digitalization drive - Some businesses have an inherent drive to adopt Digital tools. Some also feel that the “Professional” way of invoicing can show them in good light to their customers. However, this is a subconscious and weaker lever. In all the above use cases, there are some caveats to note -  In many cases, Clear is not the primary invoicing tool in the first two of the above cases. It is either being used as a “temp” solution, i.e. for the time being (in the On the go use case) or only as an emergency use case (in the Quick share case). Later, there is an actual bill book based invoice which will be made and ERP where the data will be accounted. Most traders provide goods via transporters. A hardcopy is needed for the transporter to carry . Not everyone has a desktop. Thus, anyways a bill book or ERP printed bill will be made. In the user set we spoke to, the ones having a desktop had Tally as well. Tally acts like the source of truth for their data primarily owing to the desktop form factor. However, it is not a real time updated software. An accountant or employee updates it post facto regularly. This has some important implications.  Most of them are not satisfied with Tally’s invoicing. But they are using it for inventory and accounting. They find Clear and other Invoicing tools better and are using them as add-ons. Double entry is necessary in this case. If we have to sell them well, we might need either compatibility of some sorts (say, Invoice number format) or a connector.  Invoicing is a distinct process than inventory. Thus, we can position Clear as an Invoicing tool and still work with Tally users. This is because  A lot of inventory management on a daily basis is done on paper pen books.  A lot of invoices are also made on paper pen bill books or apps while inventory is on Tally or paper.  Thus, there is no single point Digital integration necessary (like we were thinking Invoicing and Inventory will be integrated).  Integrated Sales, Purchase and Inventory management is attractive for the segment (which auto-tracks stocks like Current Inventory = Past Inventory + Purchase - Sales ). However, there are some caveats -  There is a certain comfort level / trust with paper-pen based inventory tracking. Also, where the inventory is large the operator of business is different from the owner. This operator (staff or manager) may or may not be savvy enough to handle a mobile inventory product. Training will be necessary, may not be sufficient. Some users may want a multi-user access control system , as they have multiple employees in the business.      

30. Value proposition Our hypothesis is that we will have to create a Complete Accounting software for small businesses with desktop and mobile .    This will be used differently by 2 segments of users -  ERP and/or computerized businesses who still have paper-pen based bill books and/or account books - For these users ERP is the ultimate source of truth, but it is not always maintained in real time. The real time business happens on pen-paper based bill books and notebooks OR sometimes new age tools like Vyapar , Flobiz . Clear will digitize their pen paper based real time operations by offering Invoicing, Reminders and On-the-go business tracking. We will facilitate easy exports which can be used for uploading data into ERP at EOD or EOW. Note the following -  Above is based on the understanding that there are 3 whitespaces in ERPs -  There is no mobile form factor   Invoicing is not great There is no reminders/communication module  Over a period of time the goal has to be to replace the ERP, for which we will build Inventory module on desktop . In the long term we can also create a Tally connected package . It will integrate with Tally seamlessly for Invoices and Reports. BizAnalyst is a leech connector, Clear Invoicing can be the feed+leech connector. (Stronger conviction with this patch) Competition - Bill book 

31. New businesses - These are businesses with low invoice count and low complexity in their first 2-3 years (it doesn’t make sense for them to get a desktop for business). Clear will act like a simple to use complete accounting tool with Invoicing, Sales & Purchase tracking with reminders, basic GST returns, basic inventory. When they buy a desktop, we will be the de facto choice. First principle the following may be concerning:  At the given times, at what pace new businesses will be opening / surviving  Whether new businesses will have diligent accounting or rather stealth mode black businesses is unclear In the long term, Clear should position itself as a preferred billing/accounting s/w option for a new businesses Competition - Zoho , Flobooks , Vyapar , hardcopy billbook

32. Target Markets T here is concentration of small businesses --- top 9-10 cities plus tier, 1,2 markets like Surat, Indore, Jaipur, Nashik, Coimbatore --- most of these markets will be targeted via digital --- radio and print will only be in select tier 1,2 cities (4-5 max) --- tactical campaigns only and not big impact ones

33. Customer interactions learnings ---

34. Clear One Competition Analysis

35. Factors TVCs – Tonality Focus Communication Focus Product Sentiments - Positive - Neutral - Negative All Platforms - YT + Play store + IG + Instagram (Reels If any with focus Communication ) Followers for all platforms Frequency on the kind of post For ex ( any product focused post ) Blogs and articles ( focus communication ) YT Reviews around this category Celebrity leverage if any Final analysis

36. Khatabook - Business Hua Easy Tonality- Supportive messages for MSME and smaller businesses Educating small business owners about the use of technology for ease of business Focus Communication- Reduce on the burden of accounting and managing everything on smart devices Khatabook reminding services in which it sends reminders through WhatsApp and SMS for collecting money and making due payments DilSeLocal Campaign- to support small business and vendors at the time of the pandemic Frequency of posts on Insta/FB- 2-3 posts in a week (Hindi or English) Twitter- 2-3 three tweets a day YouTube- one video once a month (same content in at least 6-7 languages) Followers on All Platform Insta(78.6K), YT (26.3K), FB(137K), Twitter(7113), LinkedIn (48k)

37. TVC

38. TVC

39. Challenges- App visibility and educating users about its convenience to merchants who mainly have offline workflows Marketing Solutions Influencer Marketing- Use of vernacular language in content- at the initial stage to grow brand visibility and app downloads, Khatabook targeted 250 nano and micro influencers. They created 200 videos content in 125 languages Campaign- TVCs Thank you Dukhandar - a tribute to small business owners at the tie of the pandemic Dhande ka Vaccine- The campaign includes use-cases with Khatabook for book keeping and receivables management and Biz Analyst for overall business intelligence and management with a series of videos. Message- Khatabook and Biz Analyst are the ‘ Dhande ka doctor’ to prevent ‘Loss Motion’ to your business. Celebrity Leverage- MS Dhoni Creating content in multiple vernacular language

40. Playstore - 50 Million+ downloads Among the 10 top free apps for Business Review- 4.5 stars Reviews are mostly on- Appreciation- talks about how users are happy with its features of payment reminders and ease of use The issues are- on technical glitch and how sometimes the app UX and language confuses the users. Final Analysis- The app is for the ‘Bharat’ coming online . The idea of releasing each commercial even the print ones in different vernacular language is making them connect to their TG MS Dhoni, as brand ambassador. With cricket treated as a region in India he is the perfect face for loyalty and trust for the user The frequency of 2-3 posts a week and 1 TVC a month helping them to create that continuous recall in the market and stay relevant They are communicating the payment reminder feature way too much that they aren't giving justice to the other USPs- availability in 13 Indian language, one app for managing both home and business expenses etc. Sentiment- Positive

41. Vypar App- Har Business Banega Digital Tonality- The overarching aim is to help small businesses go digital in everything from accounts to inventory management.  Solution- Vypar is a one and all-in-one business solution for business need Followers on All Platform Insta(30.6K), YT (57.3K), FB(322), Twitter(2116), LinkedIn (3685) Focus Communication- Helping Vyparies to focus more on their business and less on the paperwork and accounting Your business in your hand and in your time- With its convenient features and ease of use Targeting the second-generation entrepreneurs who wants to take ahead their family business with least hassle Frequency of Post- Twitter- one blog post or creative daily Insta- depends on festive and occasions YT- one video content in 10 days

42. TVC

43. TVC

44. Using Instagram for topical and festive content LinkedIn- more employee generated content. Sharing posts by employees, posting office videos showing work culture etc Twitter- blog posts- sharing educational and informative content Different platform, different use Challenges- The changing the traditional bahi-khata system and shifting to a digital accounting keeping method Marketing Solutions Campaign- TVCs V" in Vyapar stands for " Vyavastha poori hai yaha “- no need of different apps for managing business, Vypar is all-in-one solutions for every business need Bhai- khata haao , Business badhao - this is to promote the idea of welcoming second-generation business owners, who are willing to make that digitalization push for managing business

45. Playstore - 5 Million+ downloads Review- 4.6 stars Reviews are mostly on- User experience, the connivence of a mobile and desktop version, service quality and respond to queries Final Analysis- Overall, they don’t have much of a social media presence. They are only targeting YT heavily and giving video solutions in different languages The push to digitize - with such latest technology and advance smart devices, business owners should not miss not upgrading their ways of doing business Features younger generation and their interest in managing business- their way, on their time. Sentiment- the overall behavior of users is neutral as the brand is not much experimental with the content

46. My Bill Book Tonality- Problem Solving- Small business owners have big ambitions and strong drive; they lack the necessary technological tools that are otherwise available to bigger companies and corporations Build up a business and reduce your chance of mistakes Followers on All Platform Insta(7094), YT (11.9K), FB(13k), Twitter(1618), LinkedIn (7616) Frequency of Post- FB/Insta- 2-3 posts a day LinkedIn/Twitter- 2-3 posts a week YT- 1 or 2 videos in a week Focus Communication- Providing a digital solutions can improve performance and power growth in a small business. To communicate that it’s no joke to run a business and that to grow the scale of business operations, SMB owners and entrepreneurs must adopt myBillBook to actualise the full potential of their enterprises successfully

47. TVC

48. Brand Ambassador- Manoj Bajpayee Challenges- To accelerate its outreach to the SMB sector and promote the adoption of myBillBook   TVC Campaign- ‘Business ko seriously lo’- to position myBillBook as trustworthy and relatable brand. The campaign address the core issue that it is no joke to run a business but myBillBook can make it easier The TVC is starring Manoj Bajpayee in his inimitable satirical self Social Media Content- Trends and memes Informative and Educational Topical and festive Customer reviews Contest alerts and Blog posts Content duplication is majorly duplicated among all platforms- Facebook and Insta follows the same content The Twitter and LinkedIn handle is under the name of FloBiz . Thus, they follow same content typw but different froma FB and Insta

49. Playstore - 5 Million+ downloads Review- 4.6 stars Insights from reviews- The app lacks some important features like profit calculators Poor after sale service Final Analysis- They are successfully able to maintain same tone in their communication across platforms The recent addition of Manoj Bajpayee as the brand ambassador has given a spark to the brand communication, highlighted its features and given it that trust and loyalty among its target audience. Sentiment- Positive. Targeting the ambitious business owners who take up their jobs seriously

50. Business goal:

51. CAMPAIGN TASK

52. 73

53. Develop key visuals that resonates the larger campaign thought that revolves around three aspect - Think By reaching to the audience that connects the story of their business problems Feel Inserting an urge to try out a solution for their operation problems Do Making the audience download the app for a faster and efficient business solutions