CLIENT BOARD.docx

client board

1. CLIENT BOARD
GENDER – Female
AGE-18 -30
SEASON- Spring / Summer
OCCASION- Party wear
OCCUPATION-Working women
SOCIAL STATUS – Middle class/upper class
PERSONALITY AND CHARACTER - People who believe
in equality among both men and woman,
bold ,experimental, fashionable.
ANNUAL INCOME – 17-25 Lakhs P.a
STYLE- Smart casual and Party wear
ROLE MODEL- Priyanka chopra, Deepika padukone
GEOGRAPHICAL STATUS- Metro cities

2. SHOPPING DESTINATION- Delhi , Mumbai
BRAND CHOICES- Zara and Gucci
ONLINE SHOPPING PLATFORM –Amazon,Flipkart