Client management

GAD topic

1. CLIENT MANAGEMENT

2. What is Client Management? - takes responsibility for all aspects of the working relationship between clients and the company to ensure the highest quality in terms of deliverables and client satisfaction. - to build and maintain good client relationships, so a company can retain more of its customers. 2

3. CUSTOMER RELATIONS Client relationship Audience management 3 Client relationship and audience management must be carefully observe by social media managers in doing business and retain audience/ costumers. Teachers are social media managers serving costumers and trying to sell the name of the school/ organization they belong.

4. 4 combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. CRM systems compile customer data across different channels, or points of contact, between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials and social networks. Ensures prospective student’s queries and activities to be tracked under a single record – even if they use multiple channels of communication (email, web-form, phone call, etc.). CRM systems can also give customer-facing staff members detailed information on customers' personal information, purchase history, buying preferences and concerns. Customer relationship Management (CRM)

5. Social listening begins with finding and assessing what is being said about a company, topic, brand, or person on social media channels. Then, the social team takes action based on what the analysis reveals. 5 SOCIAL LISTENING

6. 6 SOCIAL LISTENING Taking action could be as simple as responding to a happy customer or as major as revising the brand strategy. 1. Develop leads 2. Find potential influencers and advocates 3.Identify the most important social networks for your business 4. Keep an eye on the competition

7. Set social marketing goals that align with your overall business objectives. Learn everything you can about your audience Research your competition Conduct a social media audit Set up your social accounts and optimize your existing profiles Find inspiration from other brands that are doing great things on social Create a social media content calendar Test your strategy, then evaluate and adjust as needed

8. C lient Management on Social Media Classroom 8 Managing people requires constant adjustment to their unique needs, strengths, and weaknesses. Use differentiated instruction: the art of educating an individual based on his/her learning style, not your teaching style. For many clients, you’ll have to get used to going out of your comfort zone to find theirs. Present information in a personalized, goal-oriented context for higher retention and better understanding. Build trust and a personal relationship.

9. Touch Points to Better Serve Clients in Education 9 Be Responsive Be Available Be Service Oriented