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1. Client Research The client I am researching is Sunderland Culture, they are based locally, and they are holding a media exhibition called Bright Lights which will be held across the city. The aim is to develop young emerging media talent and to put a stop the problem of the young talent having to move elsewhere to pursue their creative endeavours. Overall, the aim of Sunderland Culture is to develop the city and to create more jobs around the creative media industry which is necessary due to how lucrative the industry is. The targeted demographic is the young working residents of the city.

2. Sunderland Culture Sunderland culture aims to bring together Sunderland’s most talented assets and activities to show off the city’s potential. They deliver the program in the National Glass Centre, Northern Gallery for Contemporary Art, Sunderland Museum and The Winter Gardens. They operate by delivering the creative media programme in a range of different venues in Sunderland these show off the media opportunities and talent in Sunderland.

3. Sunderland Culture Sunderland Culture has a wide range of past campaigns that they have partaken in. These campaigns consist of bigger events like the Sunderland Film Festival, Sunderland Short Film Festivals and opening exhibitions held out around the city of Sunderland. The typical audience of these events would be film buff audience in Sunderland, alongside, the emerging young talent in the area who are looking for inspiration from the film screenings held.

4. The Impact Sunderland Culture Has In The Area Sunderland culture brings together the top talent in the area and brings in the ability to create useful connections in the industry. It greatly helps less fortunate members of the community by offering education and plenty of room to study, in their Arts Centre in Washington.

5. Sunderland Culture’s Projects Sunderland Culture uses social media such as YouTube as a platform to promote new and young talent to a wide audience. This is some examples of the promotion they do to the young talent in Sunderland.