CLIENTELE-AND-AUDIENCES-IN-COMMUNICATION (1).pptx

The powerpoint presentation discusses the different clientele and audiences of communication

1. CLIENTELE AND AUDIENCES IN COMMUNICATION

2. PICTURE ANALYSIS

3. 1. What is the situation shown in each picture? 2. Upon seeing the pictures, can you easily tell who are the clientele/ audiences of communication?

4.   Clientele and audiences in Communication Consists of individuals and groups of people who receive service from various counseling professions. These individuals and groups vary in their needs where they seek help from counseling services.

5. is a system of codes, symbols, and processes that convey meaning and an opportunity to pass on culture, information, and life events.

6. SOCIAL POSITION EDUCATION LEVEL AGE RANGE RACE AND ETHNICITY PRIMARY LANGUAGE HEALTH STATUS JOB TYPE INFORMATION Characteristics of Clientele and Audiences of Communication

7. Social position is the status that a person enjoys in a communication context.   One may be a president or leader, middle manager, a colleague or co-equal, or a subordinate in an organization of community

8. Education level may suggest the reading skills and healthy literacy and the ability to engage with more complex topics-new and even unfamiliar   An audience that has limited literacy skills may find it difficult to use written materials; with such audience, oral presentations may be more effective.

9. Age range can affect choice of communication format or distribution. The communication materials may be relevant to people of all ages but the age of the audience may affect the communication format or distribution channels.    EXAMPLE: SOCIAL MEDIA WEBSITES AND MOBILE TEXTING- YOUNGER AUDIENCE PRINTED MATERIALS, EMAILS, MEMO- OLDER AUDIENCE

10. Race and ethnicity is an important consideration in communication particularly in deciding on graphics and photos.   It is important to design the graphics and photos in the communication materials to reflect the demographics of the intended audience.

11. Primary language has to be considered if the message is to be effective.   IF the language used is different from the one used by the target audience, there is a need to translate the communication materials into the primary language.

12.   Health status matters a lot as it dictates people's disposition to listening and responding and the ability to make meaning out of the communicated material.

13. For an audience without access to their own computers, disseminating the materials through an Internet site or email messages may not be effective.   Job type of the audience can affect the format of materials and the distribution methods to be used.

14.   Information sources matter for they affect the format and distribution of the communication materials and also the medium they trust.

15. .

16. TYPES OF CLIENTELE AND AUDIENCES IN COMMUNICATION 1. INDIVIDUALS 2. GROUPS AND ORGANIZATIONS 3. COMMUNITIES. . These clientele use communication for different purposes, and communication helps these clientele achieve certain goals

17. 1. Individuals Communication provides individuals with ways to send and receive messages, a need that must be satisfied for survival. Communication also provides means for individuals to keep track of their daily activities, such as writing in diaries or journals These interactions may be in the form of oral, written, or electronic communication.

18. 2. Groups and Organizations As previously mentioned, communication is a key in building relationships                                       - may it be the romantic or in the professional level.              -Group and organizational communication involves trust and cooperation. One connects with people through communication either verbally or      nonverbally.

19. TYPES OF COMMUNICATION IN GROUPS

20. Task Communication: group members come together and communicate various ways of dealing with a problem, issues or information that is of importance to th whole group . Activities expected in such type of communication would be the following : Activating ideas for brainstorming. Soliciting for possible information that can solve an issue. Providing additional information from previous experence .

21. Climate communication: group members are concerned about fostering a constructive and participative climate for each other so that the goals of the group would be achieved. Activities expected in such type of communication would be the following : -Establishing a climate of discussion that motivates everyone to speak up. -Motivate each member to feel fulfilled when they are able to contribute to the group. -Harmonizing ideas especially those that diverge but can be reconciled .

22. Procedural communication: group member communicate with each to other come to come to a consensus on a decision. Group member stay on track by doing the following: -Establishing a clear agenda and its details. -Orienting each member of the roles they should fulfill during discussion of the agenda.. -Limiting the possiblilities of disgreession or introduction of irrelevant idea. -Coordinating ideas according to how they relate other. -Summarizing all the ideas presented. -Recording the progress of the group communication. .

23. Egocentric/ dysfunctional communication: this is a type of communication which is autocratic and monopolistic. One can expect such type when: -Becoming antagonistic/aggressive towards ideas that contradict one’s ideas. -Blocking ideas that do not seem to favor the majority. -Dominating the interaction. -Sharing irrelevant and unnecessary ideas. -Disrupting tasks that member are working on. -Devaluing and trivializing the ideas of the other group member .

24. 3. Communities Communities are made up of individuals as well as groups Communicators bring news about current events, public service programs, and projects from the government to communities. Communicators aim to make people informed and active members of their respective communities . Communicators entertain audiences through variety shows, dramas, and game shows, all aired on television or on the radio. Films are also shown in various venues in communities

25. ACTIVITY 1 Essay: If you were a journalist, would you have a preferred type of audience? Who would it be and why?

26. ACTIVITY 2 Using the graphic organizer, the students will give the characteristics of audiences and clienteles in communication.

27. ACTIVITY 3 1. Which among the characteristics of clienteles and audiences in communication is the most important thing to consider? Why?