Club Mahindra111

1. CLUB MAHINDRA
PRESENTED BY:
AMIT SONI

2. AFTER 20 MIN YOU WILL BE
AWARE ABOUT…..
•WHAT IS TOURISM ?
•MAJOR PLAYERS
•ABOUT CLUB MAHINDRA
•PROFILE OF THE COMPANY
•HISTORY OF THE COMPANY
•HOTELS OF THE COMPANY
•PRODUCT AND SERVICES

3. CONTD….
•FINANCIAL STATUS
•ACHIEVEMENTS & MILESTONES
•IMPORTANT FACTS OF CLUB
MAHINDRA
•COMPETITORS
•MARKETING STRATEGY
•SWOT ANALYSIS

4. WHAT IS TOURISM ?
•Tourism is travel for recreational or leisure
purposes.
•Tourism is the temporary, short-term movement
of people to destination outside the places where
they normally live and work.
•It includes movements for all purposes.

5. MAJOR PLAYERS
•Paradise Resorts.
•Pappion Tours
•Cox and Kings (India) Limited
•Kuoni Travel Group, India
•Yatra.com
•SkyLink Travels

6. ABOUT CLUB MAHINDRA
•Mahindra Holidays & Resorts (popular
under its flagship brand Club Mahindra
Holidays) was founded in 1996 to
provide holidays tour packages.

•It is part of the Infrastructure
Development division of Mahindra and
Mahindra Limited.

7. PROFILE OF THE COMPANY
Corporate ID: Club Mahindra Corporate
Name: Mahindra Holidays and Resorts Ltd
Founded : 1996
Type: Public
Key People: Ramesh Ramanathan C.E.O
Mr. Anand Mahindra
Website: www.clubmahindra.com

8. HISTORY OF THE COMPANY
•Club Mahindra was set up in 1996
•First resort at Munnar became operational the
next year.
•Many were surprised that Mahindra which
many consider to be a "Jeep and Tractor
company" to get into the lifetime holiday
business.
•It was part of diversification plan of Anand
Mahindra, the group vice-chairman

9. HOTELS OF COMPANY….

10. PRODUCT & SERVICES OF THE COMPANY
•LIFE TIME HOLIDAYS.
•CLUB MAHINDRA TRAVEL.
•ONE TIME HOLIDAY.
•FUN DAYS.

11. FINANCIAL STATUS
Equity capital 431 Million
Total Assets 4.5 Million
Sales 7.87 Million
Revenue 3.75 Million
Profit 4.65 Million
Reserves & Surplus 4.48 Million

12. ACHIEVEMENTS & MILESTONES
•January, 2007 Launched club Mahindra travel, travel
related services
•November, 2006 Launched “Zest”, a product to cater to
short break holiday needs
•October, 2006 Launched “Club Mahindra Fun days”
•March, 2005 Club Mahindra Kodagu Valley resort was
opened in Coorg, Karnataka
•January 2003 First Club Mahindra Holiday World
opened in Chennai

13. IMPORTANT FACTS ABOUT
CLUB MAHINDRA
•Club Mahindra Holidays is the largest vacation
ownership brand outside the U S
•39% of new members have enrolled through referrals
from existing members
•Club Mahindra’s Munnar, Goa and Coorg resorts have
been accredited with 5-star rating by the Department
of Tourism, Government of India
•Five Club Mahindra resorts have won RCI Gold
Crown Awards for the year 2007/08

14. CLUB MAHINDRA WORLD

15. COMPETITORS
•COUNTRY CLUB INDIA LTD
•THOMAS COOK PVT LTD
•COX AND KINGS
•KUONI TRAVEL GROUP

16. MAKETTING STRATEGY
•Segmentation
•Targeting
•Positioning

17. SWOT ANALYSIS
•STRENGTH
-BRAND
-FINANCIAL BACKGROUND
•WEAKNESS
-PROMOTION
-PRICING

18. CONTD….
•OPPORTUNITIES
-MIDDLE CLASS PEOPLE
-INTERNATIONAL MARKET
•THREAT
-EXTERNAL FACTOR
- COMPITETORS