Coca cola

1. Founded - 1886 ( Asa Griggs Candler ) Headquarters – Atlanta, Georgia, U.S Operational Reach – 200+ Countries Key People – Muhtar Kent(Chairman & CEO) Products - More than 3300+ brands worldwide

2. History of Bottling in India 1950  - Coca-Cola bottling plant opens in New Delhi 1958  -  Concentrate plant opens in India 1973   - 22 bottling plants operate in 13 states 1977   - Coca-Cola and 38 other companies               withdraws from Country in 1978 1992   - Re-enters India

3. Continued…… Key People - Atul Singh, President & CEO, India and South West Asia  Head Office - Gurgaon, Haryana Products -

4. Product mix Product Sizes

5. 2. Product Varieties

6. 3. Packaging   1) Identifies the brand. 2) It conveys descriptive and persuasive information 3) It facilitates product transportation & protection 4) Assist  at home storage

7. The Next Generation Packaging

8. 4. Product Innovation Coca-Cola for Two: Sharing Can Doubles the Happiness

9. Price Mix List price Discounts Credits to traders.

10. Place Mix Distribution network

11. Coca-Cola India Develops Solar-Powered Coolers for Rural Areas

12. Coke2home.com

13. Promotion Mix Coca-Cola India and NDTV join hands to launch the "Support My School" Campaign, a movement for Healthy, Active and Happy schools

14. Advertisement

15. Sales Promotion