Coffee Culture Franchise Presentation.pdf

PPT

1. Franchise
Presentation

2.
Introduction to Coffee Culture
Brand Overview

The Ambiance

The Product Line

Menu

Coffee Culture –An
Opportunity

Capex Assumptions

P&L Assumptions

Coffee Culture Outlets

Management Support

3. Started operations in 2004. Franchise offering sinc e 2009. Culture Cuisines India Pvt. Ltd
(CCIPL), is the holding company of Coffee Culture. C CIPL is a Gujarat based company with the
best of the professionals from respective fields wo rking towards the development of the
Brand Coffee Culture as one of the forerunning bran ds in the Coffee Industry as well as the
F&B Industry. The company is being driven by the imme nse growth potential in the industry
and the company is also keeping in track with the sa me for the development plans. The
company has devised a simple pattern for the develop ment of the brand, the company wishes
to go for a pattern based growth getting the best s ourcing and logistics support to the
franchisees through innovative business model. The company has adopted the modification
and customization based growth rather than the simp le copy-paste model for its expansion.
estd. 2004
café coffee lounge
world’s best café concept innovative fusion food
unbeatable & classy ambiance

4. NNon Uniform Luxurious Seating
arrangements.
NDifferent sorts of seating resulting
into different experience to the
customer every time.
N
Unique Point
: Any Sofa Set or
Dining Table is for
SALE

5. Ambiance alterable from time to time.
Private Lounge
: For B’day Parties, Kitty
Parties, etc for 15-40 people.

Big Projector Screen
: To showcase LIVE
Sporting Events, Music Videos On
Demand,etc.

Live Band Stage
: For LIVE Music Band
Performances to be hosted every fortnight.

6. our
product line

7. Our coffees are made from our secret coffee bean bl end of the finest & the most superior quality.

9. BURGERS
Freshest Burgers made by using fresh crispy lettuce , crispy patty, creamy mayonnaise and soft burger b un.

10. Our Pizzas are made from fresh dough, we make from scratch everyday - topped with the finest ingredien ts.

11. Unique smoky cheesy sizzlers handcrafted by our che fs to perfection !

13. beverage
menu

20. food
menu

27. o
Our Ristorante Lounge Format
does not have any competition with any other cafes.
o
It’s a Casual Dine Café; an all together
different segment ; between a modern eatery and a café.

28. t
8 OUTLETS -OPERATIONAL
a
Coffee Culture –
The Ristorante Lounge
Parle Point, Surat, GUJ
a
Coffee Culture –
The Ristorante Lounge
Adajan, Surat, GUJ
a
Coffee Culture –
The Sizzling Café
VR Mall, Surat, GUJ
a
Coffee Culture –
The Ristorante Lounge
Jabalpur, MP
a
Coffee Culture –
The Ristorante Lounge
Lucknow, UP
a
Coffee Culture –
Express
Surat airport, GUJ
a
Coffee Culture –
Fresh Food Café
Amritsar, PUN
a
Coffee Culture –
Fresh Food Café
Ahmedabad, GUJ
t
OUTLETS –COMING SOON
a
Mumbai, Ahmedabad, Pune, Hyderabad, Rajkot, Raipur, Dhimapur, Dehradun, Bangalore

29. Tier 1 Cities Capex Assumptions
Particulars
The Ristorante
Lounge
Space Reqd.(1600-3000 sqft)
Machinery & Equipments
15,00,000
Interiors
50,00,000
Other Assets
5,00,000
Pre
-operative Expenses 15,00,000
Franchise Fees
10,00,000
Service Tax @ 12.36 %
1,23,600
TOTAL 96,23,600
Tier 2 Cities Capex Assumptions
Particulars
The Ristorante
Lounge
Space Reqd.(1600-3000 sqft)
Machinery & Equipments
13,50,000
Interiors
30,00,000
Other Assets
2,55,000
Pre
-operative Expenses 10,00,000
Franchise Fees
10,00,000
Service Tax @ 12.36 %
1,23,600
TOTAL 67,28,600
Tier 3 Cities Capex Assumptions
Particulars
The Ristorante
Lounge
Space Reqd.(1600-3000 sqft)
Machinery & Equipments 10,90,000
Interiors30,00,000
Other Assets 2,55,000
Pre-operative Expenses 2,60,000
Franchise Fees 10,00,000
Service Tax @ 12.36 % 1,23,600
TOTAL 57,28,600
Capex Assumptions

30. P&L Assumptions -Tier 1 Cities
Tier 1 Cities Monthly P/L Assumptions
Sales
The Ristorante
Lounge
% of Sale
The
Ristorante
Lounge
% of Sale
The
Ristorante
Lounge
% of Sale
Space Reqd (In Sqft) (1600-3000 sqft)
(1600-3000
sqft)
(1600-3000
sqft)
Pessimistic Ideal Optimistic
Avg Sales Per Day45000 65000 75000
Sales Per Month (Expected) (Excl. Taxes) 13,50,000 100% 19,50,000 100% 22,50,000 100%
Direct Expenses
Food Cost2,97,000 22.0% 4,29,000 22.0% 4,95,000 22.0%
Coffee Culture's Royalty @ 8% 1,21,349 9.0% 1,75,282 9.0% 2,02,248 9.0%
Gross Profit Per Month 9,31,651 69% 13,45,718 69% 15,52,752 69%
Indirect Expenses
Rent / Lease4,00,000 30% 4,00,000 21% 4,00,000 18%
Salary2,10,000 16% 2,10,000 11% 2,10,000 9%
Electricity1,00,000 7% 1,00,000 5% 1,00,000 4%
Miscelleneous Expense 1,21,500 9% 1,36,500 7% 1,35,000 6%
Total In-Direct Expenses 8,31,500 62% 8,46,500 43% 8,45,000 38%
Net Income Per Month 1,00,151 7% 4,99,218 26% 7,07,752 31%
Annualized Income 12,01,814 59,90,621 84,93,024
Total Investment96,23,600 96,23,600 96,23,600
Return on Investment 12% 62% 88%
Payback (in years)8.0 1.6 1.1

31. Tier 2 Cities Monthly P/L Assumptions
Sales
The Ristorante
Lounge
% of Sale
The Ristorante
Lounge
% of Sale
The
Ristorante
Lounge
% of Sale
Space Reqd (In Sqft) (1600-3000 sqft) (1600-3000 sqft)
(1600-3000
sqft)
Pessimistic Ideal Optimistic
Avg Sales Per Day 25000 40000 65000
Sales Per Month (Expected) (Excl. Taxes) 7,50,000 100% 12,00,000 100% 19,50,000 100%
Direct Expenses
Food Cost1,65,000 22.0% 2,64,000 22.0% 4,29,000 22.0%
Coffee Culture's Royalty @ 8% 67,416 9.0% 1,07,866 9.0% 1,75,282 9.0%
Gross Profit Per Month 5,17,584 69% 8,28,134 69% 13,45,718 69%
Indirect Expenses
Rent / Lease1,80,000 24% 1,80,000 15% 1,80,000 9%
Salary1,40,000 19% 1,40,000 12% 1,40,000 7%
Electricity75,000 10% 75,000 6% 75,000 4%
Miscelleneous Expense 37,500 5% 60,000 5% 97,500 5%
Total In-Direct Expenses 4,32,500 58% 4,55,000 38% 4,92,500 25%
Net Income Per Month 85,084 11% 3,73,134 31% 8,53,218 44%
Annualized Income 10,21,008 44,77,613 1,02,38,621
Total Investment 67,28,600 67,28,600 67,28,600
Return on Investment 15% 67% 152%
Payback (in years) 6.6 1.5 .7
P&L Assumptions –Tier 2 Cities

32. Tier 3 Cities Monthly P/L Assumptions
Sales
The Ristorante
Lounge
% of
Sale
The Ristorante
Lounge
% of
Sale
The Ristorante
Lounge
% of
Sale
Space Reqd (In Sqft) (1600-3000 sqft) (1600-3000 sqft)(1600-3000 sqft)
Pessimistic Ideal Optimistic
Avg Sales Per Day 20000 35000 50000
Sales Per Month (Expected) (Excl. Taxes) 6,00,000 100% 10,50,000 100% 15,00,000 100%
Direct Expenses
Food Cost1,32,000 22.0% 2,31,000 22.0% 3,30,000 22.0%
Coffee Culture's Royalty @ 8% 53,933 9.0% 94,382 9.0% 1,34,832 9.0%
Gross Profit Per Month 4,14,067 69% 7,24,618 69% 10,35,168 69%
Indirect Expenses
Rent / Lease1,20,000 20% 1,20,000 11% 1,20,000 8%
Salary1,40,000 23% 1,40,000 13% 1,40,000 9%
Electricity75,000 13% 75,000 7% 75,000 5%
Miscelleneous Expense 30,000 5% 52,500 5% 75,000 5%
Total In-Direct Expenses 3,65,000 61% 3,87,500 37% 4,10,000 27%
Net Income Per Month 49,067 8% 3,37,118 32% 6,25,168 42%
Annualized Income 5,88,806 40,45,411 75,02,016
Total Investment 57,28,600 57,28,600 57,28,600
Return on Investment 10% 71% 131%
Payback (in years) 9.7 1.4 .8
P&L Assumptions -Tier 3 cities

33. Management Support
Coffee Culture management will support you at every step by provid ing you with complete assistance and advice
AnalysisWe will provide franchisees with pre-opening market analysis.
Site Selection
We assist you, guide you and advise you in selection of a Secure and Profitable
location to open Coffee Culture Kiosk, Italian Caf é1, Italian Café2, and Lounge
Cafe.
Pre Operative
Support
Our team will be outsourcing the project work to a team to get the work done as
per the company standards and finish it in the spec ified time limit. Visit you place
time to time to help and monitor the project execut ion.
Design
Complete outlet Drawing, Interiors & Exteriors Bran ding Instructions will be
provided to the team and would be done on Turnkey basis to follow the Coffee
Culture Identity.
Equipment
- All the machinery and equipments would be supplied by the company during
the project work to ensure the kitchen setup in the first 15 days.
- Supply of standardized food items on a regular bas is to ensure consistency
Training
We have well set modules for intensive live training at our Coffee Culture Outlet
at Surat.
OR
We depute our trainer at your location with the trai ning module to train your staff
- The training option depend on location

34. Management Support
Operations
Manual
Our manual contains all the information required to operate your business
successfully as well as clear instructions on all t he standard procedures to be
employed in the franchise.
Management
& Assistance
We will advise you in management of the business and assist you in all activities as
and when you require.
You will have to maintain all the standards of the company, follow the instructions
of the company, send all the reports on time to tim e on day to day and month to
month basis to the Head Office team.
We will be auditing the stores on time to time in te rms of finance, production and
service to ensure the highest level of the standard s of the company.
Franchise
Service
Once you are part of the COFFEE CULTUREfamily, you will be assigned a
representative at headquarters who can assist you i n all your endeavors.
Research &
Development
We continually strive to make our delicious food eve n better through on-going
research & development and the benefits are directl y passed to our franchisees.
Constant
Education
You will receive periodic e-mails and additional tr aining. You will be informed on
any new developments periodically.

35. We would be glad to share more
information
and resolve all queries to your
satisfaction.
www.coffeeculture.co.in
LETS SPREAD THE CULTURE !